US Black Consumers: Online Shopping Behaviors Market Report 2021
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Providing the most comprehensive and up-to-date information and analysis of the Black Consumers: Online Shopping Behaviors Consumer market including the behaviors, preferences, and habits of the consumer.
With an estimated $1.4 trillion in buying power as of 2019, Black consumers are a powerful force in retail. As online shopping continues to boom, spurred by the upheaval caused by COVID-19, understanding how Black consumers approach online shopping will be critical to success. However, there are some challenges keeping Black consumers from taking full advantage of the digital channel, including income gaps, more limited access to credit cards, and an ongoing although narrowing digital divide.
In this report, Mintel takes an in-depth look at Black consumers’ online shopping behaviors and shopping trends as well as industry efforts to appeal to these consumers, discussing the impact of COVID-19 and prevailing economic trends and making recommendations about how to maximize share of wallet from this group.
Read on to discover more about the consumer market, read our Black Consumers: Digital Trends & Impact of COVID-19 One Year Later – US – April 2021 report, our Black Consumers: Leisure & Entertainment – US – 2021 report, or take a look at our other Technology And Telecoms Industry Market Research reports.
Payment options include: PayPal, American Express, Google Wallet, Samsung Pay, Apple.
Brands include: Urban Outfitters, Walmart, CVS, Anthropologie, Bold Xchange, Amazon, Target, Belk, Dosh, ShopSavvy, Taobao, Meow Coins, Scuti, Sephora, Fenty Beauty, Semicolon Books, Hilton Carter, Dosh, Ibotta, Fetch, Farmville, Puma, Cloud9, League of Legends, Halo, World of Warcraft,
This report, written by Fiona O’Donnell, a leading analyst in the Multicultural Consumers sector, delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite historic barriers in economic opportunity and digital access, many Black consumers are eager and enthusiastic online shoppers. Yet, they still do not shop online at rates as high as the population overall, even though the gap is shrinking. In order to gain further traction from this important audience, retailers will need to make sure they are fully welcoming Black consumers, including offering the right site experiences and products – and free shipping wouldn’t hurt either.
Fiona O’Donnell
Director, Multicultural Consumers
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.