The 18-24 year-old male demographic is attractive to marketers because of their tendency to be early adopters (and often opinion leaders) of new trends, particularly in technology, fashion, and entertainment. However, these younger consumers are also difficult to reach due to an inherent scepticism against traditional advertising and corporate interests.
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Overview
Overview
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Cinema Advertising
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Television Advertising
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Appendix: Other Useful Consumer Tables
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How are expenditures by this age group growing
