As Americans seek ways to cope with recession, many are spending more time cooking at home and scrutinizing food purchases. Millions of Americans are also aspiring to lose weight and improve their nutrition without compromising on the taste and convenience preferences that are powerful drivers in the food and beverage business. At the same time, demand for locally grown, organic and “natural” packaged foods and beverages is quite high.
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers: Obesity and Other Health-Related Factors that Shape Attitudes towards Food
Market Drivers: The Home Cooking Trend
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Healthy Eating Perceptions
America’s Favorite Cuisines
Perceived Importance of Nutritional Value of Food
Ingredients Associated with Health and Wellness
Exploring the Relationship between Emotion and Eating
Shopping for Healthy Food
BFY Markets Resilient in Recession
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Additional Gender Comparisons
Appendix: Additional Income Comparisons
Appendix: Additional Race/Ethnicity Comparisons
Appendix: Trade Associations
26th October 2009
Package delivers “wow” factor along with portion control
|
How is the economy impacting what type of food Americans buy and how they eat?
