This report explores the lunchtime eating market-identifying key developments that are changing consumer habits and perceptions about lunch. Value emerges as a key theme throughout the report and has been intensified by the unstable U.S. economy.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Lunchtime Usage and Mean Use by Location
Lunch Usage and Mean Use by Foodservice Type
Lunchtime Restaurant Usage, By Procurement Method
Time, Employment and Commute
Dining Outside the Home: Lunchtime Nutritional Influencers
Foodservice Food Quality and Variety
Lunchtime Restaurant Preferences
Custom Groups: The Employment Factor
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Restaurant Analysis: Wendy’s
Restaurant Analysis: Jason’s Deli
Restaurant Analysis: Applebee’s
Restaurant Brand Qualities: Olive Garden Case Study
Innovation and Innovators
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Tables
Appendix: Trade Associations
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Insight on how marketers could expand traditional lunch hours to capture breakfast skippers as well as target late afternoon diners from snackers to retirees
