Used or Formerly Owned Automobiles - US - February 2009
Used or Formerly Owned Automobiles - US - February 2009

The recession and a drop in consumer demand for automobiles are affecting automakers and dealers of both new and used vehicles. These trends are forcing dealers to take a hard look at their offerings and identify new strategies to survive in this more challenging environment. The findings in this report can also help auto makers refine their pre-owned programs to make them as appealing as possible to consumers considering a ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Used Cars
Segment Performance—Used Trucks
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Used Vehicle Usage
Most Popular Type of Used Cars
Where Consumers Purchase Used Cars
Common Uses of Used Cars
Attributes Commonly Considered when Purchasing a Used Vehicle
Reasons for Purchasing Used Vehicle
Most Important Elements of the Purchase Process
Race and Ethnicity
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Brand Qualities
Innovation and Innovators
Advertising and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations