Table of Contents
Issues in the Market
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- Key issues
- Definition
- Abbreviations
Insights and Opportunities
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- Expand and diversify
- Concentrate on food
- Concentrate on wine/beer
Market in Brief
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- Market conditions
- The changing face of customers
- Changing eating habits
- Diversifying
- Pubcos and breweries
Fast Forward Trends
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- Trend 1: Hire Hire
- What’s it about?
- What’s it mean
- What next?
- Trend 2: Re-Birth of Cities
- What’s it about?
- What’s it mean
- What next?
- Trend 3: Over-Optioned Consumers
- What’s it about?
- What’s it mean
- What next?
- What is Fast Forward Trends?
Internal Market Environment
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- Key points
- Eating out market
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- Figure 1: The UK market for eating out*, by sector, 2003-07
- Pub visiting
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- Figure 2: Pub/bar visiting for a drink or a meal in the last 12 months, 2003-07
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- Figure 3: Frequency of visiting pubs/bars for a drink only, 2003-07
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- Figure 4: Frequency of visiting pubs/bars for a meal, 2003-07
- Attitudes towards social drinking
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- Figure 5: Agreement with selected lifestyle statements regarding drinking, 2003-07
- Food for thoughts
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- Figure 6: Agreement with selected lifestyle statements regarding food, 2003-07
- A mixed bag of tastes
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- Figure 7: Types of restaurants visited in the last three months, 2003-07
- Food prices
- Beer and alcohol prices
- Legislation
- Smoking ban
- Other red tape
- Unfair competition and practices
- New opportunities
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- Figure 8: Frequency of eating breakfast out of the home, March 2007
- A very British summer
Broader Market Environment
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- Key points
- Economy in sombre mood
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- Figure 9: GfK NOP Consumer Confidence Index, 2007 and 2008
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- Figure 10: Trends in personal disposable income and consumer expenditure, 2003-13
- Working hours on the increase
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- Figure 11: Amount of time spent on occupation on an average working day, 2003-07
- The wealthier classes grow in numbers
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- Figure 12: Forecast adult population trends, by socio-economic group, 2003-13
- Golden oldies are growing fastest
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- Figure 13: Forecast adult population trends, by lifestage, 2003-13
- Figure 14: Trends in the age structure of the UK population, by gender, 2003-13
- Table for one
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- Figure 15: UK household sizes, 2003-13
Competitive Context
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- Key points
- Eating out is still a priority
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- Figure 16: Expenditure priorities, 2007 and 2008
- Eating out expenditure is on the increase
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- Figure 17: Consumer expenditure on selected leisure goods and activities, 2003-07
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- Figure 18: Forecast of the UK market for eating out, 2003-13
Strengths and Weaknesses in the Market
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- Strengths
- Strength of the eating out market
- Casual dining
- Population growth and demographic profile
- Smoking ban
- Changing culture
- Weaknesses
- Rising (food) costs
- Belt tightening
- Changing culture
- Oversupply and competition
- Supermarkets
Who's Innovating?
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- Key points
- Extending the offer
- Food ideas
- Wining…
- …and dining
Market Size and Forecast
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- Key points
- Tougher times ahead
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- Figure 19: Forecast of the pub catering market, 2003-13
- The past
- The present
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- Figure 20: Pub industry statistics, UK, Nov 2007
- The future
- Factors used in forecast
Outlet Numbers and Market Share
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- Key points
- Calling time
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- Figure 21: Pub outlets, 2003-08
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- Figure 22: Top pub operators by turnover 2007 and total outlet numbers, January 2008
Companies and Products
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- Key points
- Major Players
- Admiral Taverns Ltd
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- Figure 23: Admiral Taverns turnover, 2005 and 2006
- Enterprise Inns Plc
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- Figure 24: Admiral Taverns turnover, 2003-07
- Greene King Plc
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- Figure 25: Greene King Plc turnover, 2004-07
- Mitchells & Butlers Plc
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- Figure 26: Mitchells & Butlers turnover, 2003-07
- Punch Taverns
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- Figure 27: Punch Taverns turnover, 2003-07
- Other Operators
- Geronimo Inns
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- Figure 28: Geronimo Inns Group Ltd turnover, 2006 and 2007
- JD Wetherspoon
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- Figure 29: JD Wetherspoon Plc turnover, 2003-07
- Whitbread Plc
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- Figure 30: Whitbread (Pub Restaurant) turnover, 2006/07 and 2007/08
Brand Elements
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- Brand map
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- Figure 31: Attitudes and usage of pub catering brands, June 2008
- Brewers Fayre
- What the brand is trying to achieve.
- What the consumer thinks
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- Figure 32: Attitudes towards the Brewers Fayre brand, June 2008
- Beefeater
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 33: Attitudes towards the Beefeater brand, June 2008
- Toby Carvery
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 34: Attitudes towards the Toby Carvery brand, June 2008
- Pub & Carvery
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 35: Attitudes towards the Pub & Carvery brand, June 2008
- Harvester
- What the brand is trying to achieve
- What the consumer thinks
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- Figure 36: Attitudes towards the Harvester brand, June 2008
- Brand Qualities of pub catering brands
- It’s all about accessibility…
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- Figure 37: Personalities of various pub catering brands, June 2008
- Experience of pub catering brands
- Two For One, Sizzling Pub, Table Table lack visibility
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- Figure 38: Consumer usage of various pub catering brands, June 2008
- Brand intentions for household cleaner brands
- More brand knowledge – more loyalty
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- Figure 39: Consideration of various pub catering brands, June 2008
- Brand momentum for pub catering brands
- Momentum flat across the board
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- Figure 40: Momentum of various pub catering brands, June 2008
- Brand motivation for pub catering brands
- Drink giving opportunities to eat
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- Figure 41: Motivation for using various pub catering brands, June 2008
- Brand satisfaction for pub catering brands
- Carveries most excellent, Beefeater only average
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- Figure 42: Satisfaction with various pub catering brands, June 2008
- Brand commitment to pub catering brands
- Sizzling Pub lacking sizzle?
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- Figure 43: Commitment to various pub catering brands, June 2008 (Table Table base directional only)
- Round up
Trade Perspective: Changing Consumer Behaviour
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- Key points
Trade Perspective: The Importance of Food for Pubs
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- Key points
- …but not for everyone
- Gastro trends
- Supermarket: friend or foe?
- Breakfast and coffee mornings
- Light bites
Trade Perspective: The Smoking Ban Effect
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- Key points
- Targeting the female market
- Drinks on the up
Trade Perspective: Is There a Need for Pubs to Diversify?
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- Key points
- Prospects and barriers to growth
Brand Communication and Promotion
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- Key points
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- Figure 44: Advertising expenditure by selected pub operators, by channel, 2007/08
- Beefeater Steak Houses Ltd
- JD Wetherspoon plc
- Harvester Restaurants
- Pitcher & Piano
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- Figure 45: Advertising expenditure, by selected pub operators, 2003-07
Frequency of Eating in a Pub
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- Key points
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- Figure 46: Frequency of eating in a pub, 2006 and 2008
- Who eats and when?
Attitudes towards Eating in Pubs
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- Key points
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- Figure 47: Attitudes towards eating in a pub, April 2008
- Sticking with what they know
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- Figure 48: Most popular attitudes towards eating in a pub, by frequency of eating in a pub, April 2008
- Change keeps regulars interested
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- Figure 49: Next most popular attitudes towards eating in a pub, by frequency of eating in a pub, April 2008
- Regulars prefer pubs because of wide food choice
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- Figure 50: Most popular attitudes towards eating in a pub, by attitudes towards eating in pubs, April 2008
- Pubs with character appeal to food provenance junkies
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- Figure 51: Next most popular attitudes towards eating in a pub, by attitudes towards eating in pubs, April 2008
- Parking is a plus for character pubs
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- Figure 52: Most popular attitudes towards eating in a pub, by attitudes towards pubs, April 2008
- Pub atmosphere has wide appeal
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- Figure 53: Next most popular attitudes towards eating in a pub, by attitudes towards pubs, April 2008
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- Figure 54: What would encourage you to visit a pub, April 2008
Pub Catering Targeting Opportunities
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- Key points
- Pub visiting averages
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- Figure 55: Average number of days between visiting a pub to eat in and drink in, by detailed demographics, April 2008
- Pub catering target groups
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- Figure 56: Pub catering target groups, April 2008
- Traditionalists (18% of respondents or 8.6 million adults)
- Value Seekers (24% of respondents or 11.5 million adults)
- Provenance-Concerned (10% of respondents or 4.8 million adults)
- Loyal Diners (17% of respondents or 8.1 million adults)
- Occasional Treaters (32% of respondents or 15.3 million adults)
Appendix: Frequency of Eating in a Pub
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- Figure 57: Frequency of eating in a pub, by detailed demographics, April 2008
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Appendix: Attitudes towards Eating in Pubs
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- Most popular attitudes towards eating in a pub, by detailed demographics
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- Figure 58: Most popular attitudes towards eating in a pub, by detailed demographics, April 2008
- Next most popular attitudes towards eating in a pub, by detailed demographics
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- Figure 59: Next most popular attitudes towards eating in a pub, by detailed demographics, April 2008
Appendix: Pub Catering Targeting Opportunities
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- Pub catering target groups, by detailed demographics
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- Figure 60: Pub catering target groups, by detailed demographics, April 2008
- Pub catering consumer groups, by frequency of visiting pubs to eat in
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- Figure 61: Pub catering consumer groups, by frequency of visiting pubs to eat in, April 2008
- Pub catering target groups, by frequency of visiting pubs to drink in
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- Figure 62: Pub catering target groups, by frequency of visiting pubs to drink in, April 2008
- Figure 63: Pub catering target groups, by average number of days between visiting a pub to eat in and drink in, April 2008
- Pub catering target groups, by attitudes towards eating in a pub
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- Figure 64: Pub catering target groups, by attitudes towards eating in a pub, April 2008
- Pub catering consumer groups, by attitudes towards the effect of the smoking ban on pub visiting
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- Figure 65: Pub catering consumer groups, by attitudes towards the effect of the smoking ban on pub visiting, April 2008
- Figure 66: Pub catering target groups, by what would encourage consumers to visit, April 2008
- Figure 67: Pub catering target groups, by attitudes towards pubs, April 2008
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