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Pub Catering - UK - July 2008

ISSUES IN THE MARKET
Key issues
Definition
Abbreviations
INSIGHTS AND OPPORTUNITIES
Expand and diversify
Concentrate on food
Concentrate on wine/beer
MARKET IN BRIEF
Market conditions
The changing face of customers
Changing eating habits
Diversifying
Pubcos and breweries
FAST FORWARD TRENDS
 TREND 1: HIRE HIRE
What’s it about?
What’s it mean
What next?
 TREND 2: RE-BIRTH OF CITIES
What’s it about?
What’s it mean
What next?
 TREND 3: OVER-OPTIONED CONSUMERS
What’s it about?
What’s it mean
What next?
 WHAT IS FAST FORWARD TRENDS?
INTERNAL MARKET ENVIRONMENT
Key points
Eating out market
Figure 1: The UK market for eating out*, by sector, 2003-07
Pub visiting
Figure 2: Pub/bar visiting for a drink or a meal in the last 12 months, 2003-07
Figure 3: Frequency of visiting pubs/bars for a drink only, 2003-07
Figure 4: Frequency of visiting pubs/bars for a meal, 2003-07
Attitudes towards social drinking
Figure 5: Agreement with selected lifestyle statements regarding drinking, 2003-07
Food for thoughts
Figure 6: Agreement with selected lifestyle statements regarding food, 2003-07
A mixed bag of tastes
Figure 7: Types of restaurants visited in the last three months, 2003-07
Food prices
Beer and alcohol prices
Legislation
Smoking ban
Other red tape
Unfair competition and practices
New opportunities
Figure 8: Frequency of eating breakfast out of the home, March 2007
A very British summer
BROADER MARKET ENVIRONMENT
Key points
Economy in sombre mood
Figure 9: GfK NOP Consumer Confidence Index, 2007 and 2008
Figure 10: Trends in personal disposable income and consumer expenditure, 2003-13
Working hours on the increase
Figure 11: Amount of time spent on occupation on an average working day, 2003-07
The wealthier classes grow in numbers
Figure 12: Forecast adult population trends, by socio-economic group, 2003-13
Golden oldies are growing fastest
Figure 13: Forecast adult population trends, by lifestage, 2003-13
Figure 14: Trends in the age structure of the UK population, by gender, 2003-13
Table for one
Figure 15: UK household sizes, 2003-13
COMPETITIVE CONTEXT
Key points
Eating out is still a priority
Figure 16: Expenditure priorities, 2007 and 2008
Eating out expenditure is on the increase
Figure 17: Consumer expenditure on selected leisure goods and activities, 2003-07
Figure 18: Forecast of the UK market for eating out, 2003-13
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Strength of the eating out market
Casual dining
Population growth and demographic profile
Smoking ban
Changing culture
Weaknesses
Rising (food) costs
Belt tightening
Changing culture
Oversupply and competition
Supermarkets
WHO'S INNOVATING?
Key points
Extending the offer
Food ideas
Wining…
…and dining
MARKET SIZE AND FORECAST
Key points
Tougher times ahead
Figure 19: Forecast of the pub catering market, 2003-13
The past
The present
Figure 20: Pub industry statistics, UK, Nov 2007
The future
 FACTORS USED IN FORECAST
OUTLET NUMBERS AND MARKET SHARE
Key points
Calling time
Figure 21: Pub outlets, 2003-08
Figure 22: Top pub operators by turnover 2007 and total outlet numbers, January 2008
COMPANIES AND PRODUCTS
Key points
 MAJOR PLAYERS
Admiral Taverns Ltd
Figure 23: Admiral Taverns turnover, 2005 and 2006
Enterprise Inns Plc
Figure 24: Admiral Taverns turnover, 2003-07
Greene King Plc
Figure 25: Greene King Plc turnover, 2004-07
Mitchells & Butlers Plc
Figure 26: Mitchells & Butlers turnover, 2003-07
Punch Taverns
Figure 27: Punch Taverns turnover, 2003-07
 OTHER OPERATORS
Geronimo Inns
Figure 28: Geronimo Inns Group Ltd turnover, 2006 and 2007
JD Wetherspoon
Figure 29: JD Wetherspoon Plc turnover, 2003-07
Whitbread Plc
Figure 30: Whitbread (Pub Restaurant) turnover, 2006/07 and 2007/08
BRAND ELEMENTS
 BRAND MAP
Figure 31: Attitudes and usage of pub catering brands, June 2008
 BREWERS FAYRE
What the brand is trying to achieve.
What the consumer thinks
Figure 32: Attitudes towards the Brewers Fayre brand, June 2008
 BEEFEATER
What the brand is trying to achieve
What the consumer thinks
Figure 33: Attitudes towards the Beefeater brand, June 2008
 TOBY CARVERY
What the brand is trying to achieve
What the consumer thinks
Figure 34: Attitudes towards the Toby Carvery brand, June 2008
 PUB & CARVERY
What the brand is trying to achieve
What the consumer thinks
Figure 35: Attitudes towards the Pub & Carvery brand, June 2008
 HARVESTER
What the brand is trying to achieve
What the consumer thinks
Figure 36: Attitudes towards the Harvester brand, June 2008
 BRAND QUALITIES OF PUB CATERING BRANDS
It’s all about accessibility…
Figure 37: Personalities of various pub catering brands, June 2008
 EXPERIENCE OF PUB CATERING BRANDS
Two For One, Sizzling Pub, Table Table lack visibility
Figure 38: Consumer usage of various pub catering brands, June 2008
 BRAND INTENTIONS FOR HOUSEHOLD CLEANER BRANDS
More brand knowledge – more loyalty
Figure 39: Consideration of various pub catering brands, June 2008
 BRAND MOMENTUM FOR PUB CATERING BRANDS
Momentum flat across the board
Figure 40: Momentum of various pub catering brands, June 2008
 BRAND MOTIVATION FOR PUB CATERING BRANDS
Drink giving opportunities to eat
Figure 41: Motivation for using various pub catering brands, June 2008
 BRAND SATISFACTION FOR PUB CATERING BRANDS
Carveries most excellent, Beefeater only average
Figure 42: Satisfaction with various pub catering brands, June 2008
 BRAND COMMITMENT TO PUB CATERING BRANDS
Sizzling Pub lacking sizzle?
Figure 43: Commitment to various pub catering brands, June 2008 (Table Table base directional only)
 ROUND UP
TRADE PERSPECTIVE: CHANGING CONSUMER BEHAVIOUR
Key points
TRADE PERSPECTIVE: THE IMPORTANCE OF FOOD FOR PUBS
Key points
…but not for everyone
Gastro trends
Supermarket: friend or foe?
Breakfast and coffee mornings
Light bites
TRADE PERSPECTIVE: THE SMOKING BAN EFFECT
Key points
Targeting the female market
Drinks on the up
TRADE PERSPECTIVE: IS THERE A NEED FOR PUBS TO DIVERSIFY?
Key points
Prospects and barriers to growth
BRAND COMMUNICATION AND PROMOTION
Key points
Figure 44: Advertising expenditure by selected pub operators, by channel, 2007/08
Beefeater Steak Houses Ltd
JD Wetherspoon plc
Harvester Restaurants
Pitcher & Piano
Figure 45: Advertising expenditure, by selected pub operators, 2003-07
FREQUENCY OF EATING IN A PUB
Key points
Figure 46: Frequency of eating in a pub, 2006 and 2008
Who eats and when?
ATTITUDES TOWARDS EATING IN PUBS
Key points
Figure 47: Attitudes towards eating in a pub, April 2008
Sticking with what they know
Figure 48: Most popular attitudes towards eating in a pub, by frequency of eating in a pub, April 2008
Change keeps regulars interested
Figure 49: Next most popular attitudes towards eating in a pub, by frequency of eating in a pub, April 2008
Regulars prefer pubs because of wide food choice
Figure 50: Most popular attitudes towards eating in a pub, by attitudes towards eating in pubs, April 2008
Pubs with character appeal to food provenance junkies
Figure 51: Next most popular attitudes towards eating in a pub, by attitudes towards eating in pubs, April 2008
Parking is a plus for character pubs
Figure 52: Most popular attitudes towards eating in a pub, by attitudes towards pubs, April 2008
Pub atmosphere has wide appeal
Figure 53: Next most popular attitudes towards eating in a pub, by attitudes towards pubs, April 2008
Figure 54: What would encourage you to visit a pub, April 2008
PUB CATERING TARGETING OPPORTUNITIES
Key points
Pub visiting averages
Figure 55: Average number of days between visiting a pub to eat in and drink in, by detailed demographics, April 2008
Pub catering target groups
Figure 56: Pub catering target groups, April 2008
Traditionalists (18% of respondents or 8.6 million adults)
Value Seekers (24% of respondents or 11.5 million adults)
Provenance-Concerned (10% of respondents or 4.8 million adults)
Loyal Diners (17% of respondents or 8.1 million adults)
Occasional Treaters (32% of respondents or 15.3 million adults)
APPENDIX: FREQUENCY OF EATING IN A PUB
Figure 57: Frequency of eating in a pub, by detailed demographics, April 2008
APPENDIX: ATTITUDES TOWARDS EATING IN PUBS
Most popular attitudes towards eating in a pub, by detailed demographics
Figure 58: Most popular attitudes towards eating in a pub, by detailed demographics, April 2008
Next most popular attitudes towards eating in a pub, by detailed demographics
Figure 59: Next most popular attitudes towards eating in a pub, by detailed demographics, April 2008
APPENDIX: PUB CATERING TARGETING OPPORTUNITIES
Pub catering target groups, by detailed demographics
Figure 60: Pub catering target groups, by detailed demographics, April 2008
Pub catering consumer groups, by frequency of visiting pubs to eat in
Figure 61: Pub catering consumer groups, by frequency of visiting pubs to eat in, April 2008
Pub catering target groups, by frequency of visiting pubs to drink in
Figure 62: Pub catering target groups, by frequency of visiting pubs to drink in, April 2008
Figure 63: Pub catering target groups, by average number of days between visiting a pub to eat in and drink in, April 2008
Pub catering target groups, by attitudes towards eating in a pub
Figure 64: Pub catering target groups, by attitudes towards eating in a pub, April 2008
Pub catering consumer groups, by attitudes towards the effect of the smoking ban on pub visiting
Figure 65: Pub catering consumer groups, by attitudes towards the effect of the smoking ban on pub visiting, April 2008
Figure 66: Pub catering target groups, by what would encourage consumers to visit, April 2008
Figure 67: Pub catering target groups, by attitudes towards pubs, April 2008

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