Table of Contents
Introduction and Abbreviations
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- Definition
- Segment definitions and examples
- SPINS specialty-gourmet & natural coding
- Brand positioning
- Specialty gourmet
- Natural – standards
- The 2008 Mintel/NASFT/Greenfield Online Survey
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- A $47.9 billion market for specialty foods
- Driving the market: diverse food traditions
- Spending on food at home
- New product launches
- In-depth analysis of 41 key segments
- Supplier surveys: manufacturers, importers, distributors, brokers
- Specialty food retailer survey
- Retail distribution: mainstream, specialty food stores, natural food stores
Market Factors
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- Imports – foods and food traditions – help drive market
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- Figure 1: Legal immigration to the U.S., by country of origin, 2004-06
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- Figure 2: Number of international trips by U.S. resident travelers, by destination, 2005-06
- Spending on food at home
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- Figure 3: Average expenditures of all CUs for food and beverages at home, 2004-06
- Specialty retains its aura
- New specialty foods launches
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- Figure 4: New specialty food and beverage product launches in gourmet stores, health food stores, and specialty retailers, by category, 2002-07
Market Size and Trends
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- Figure 5: Total U.S. retail Dollar sales of specialty foods, at current and constant prices, 2005-07
- Estimating the total specialty food universe
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- Figure 6: Total U.S. sales of specialty foods, 2007
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Market Segmentation
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- Figure 7: Sales of specialty foods market, segmented by food type, 2005 and 2007*
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- Figure 8: Total retail sales (specialty and non-specialty) in market segments included in specialty universe, through all channels, 2005 and 2007*
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- Figure 9: Specialty food as a percentage of all food sales, by segment, 2007*
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Segment Analysis
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- Cheese and cheese alternatives
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- Figure 10: Sales of specialty and all cheese and cheese alternatives, at current and constant prices, 2005-07
- Condiments
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- Figure 11: Sales of specialty and all condiments, at current and constant prices, 2005-07
- Bread and baked goods
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- Figure 12: Sales of specialty and all bread and baked goods, at current and constant prices, 2005-07
- Chips, pretzels, and snacks
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- Figure 13: Sales of specialty and all chips, pretzels, and snacks, at current and constant prices, 2005-07
- Frozen and refrigerated entrees, pizza, and convenience foods
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- Figure 14: Sales of specialty and all frozen and refrigerated entrees, pizza, and convenience foods, at current and constant prices, 2005-07
- Frozen desserts
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- Figure 15: Sales of specialty and all frozen desserts, at current and constant prices, 2005-07
- Frozen and refrigerated meat, poultry, and seafood
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- Figure 16: Sales of specialty and all frozen and refrigerated meat, poultry, and seafood, at current and constant prices, 2005-07
- Cookies and snack bars
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- Figure 17: Sales of specialty and all cookies and snack bars, at current and constant prices, 2005-07
- Refrigerated juices and functional beverages
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- Figure 18: Sales of specialty and all refrigerated juice and functional beverages, at current and constant prices, 2005-07
- Candy and individual snacks
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- Figure 19: Sales of specialty and all candy and individual snacks, at current and constant prices, 2005-07
- Soup
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- Figure 20: Sales of specialty and all soup, at current and constant prices, 2005-07
- Shelf stable sauces, salsas, and dips
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- Figure 21: Sales of specialty and all shelf stable sauces, salsas, and dips, at current and constant prices, 2005-07
- Milk, half and half, and cream
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- Figure 22: Sales of specialty and all milk, half and half, and cream, at current and constant prices, 2005-07
- Carbonated, functional, RTD tea, and RTD coffee beverages
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- Figure 23: Sales of specialty and all carbonated, functional, RTD tea, and RTD coffee beverages, at current and constant prices, 2005-07
- Yogurt and kefir
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- Figure 24: Sales of specialty and all yogurt and kefir, at current and constant prices, 2005-07
- Cooking oils
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- Figure 25: Sales of specialty and all cooking oil, at current and constant prices, 2005-07
- Teas
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- Figure 26: Sales of specialty and all teas, at current and constant prices, 2005-07
- Cold cereal
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- Figure 27: Sales of specialty and all cold cereal, at current and constant prices, 2005-07
- Shelf stable pasta
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- Figure 28: Sales of specialty and all shelf stable pasta, at current and constant prices, 2005-07
- Shelf stable juices and functional drinks
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- Figure 29: Sales of specialty and all shelf stable juices and functional drinks, at current and constant prices, 2005-07
- Baking mixes, supplies, and flour
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- Figure 30: Sales of specialty and all baking mixes, supplies, and flour, at current and constant prices, 2005-07
- Crackers and crispbreads
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- Figure 31: Sales of specialty and all crackers and crispbreads, at current and constant prices, 2005-07
- Shelf stable fruits and vegetables
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- Figure 32: Sales of specialty and all shelf stable fruits and vegetables, at current and constant prices, 2005-07
- Refrigerated sauces, salsas, and dips
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- Figure 33: Sales of specialty and all refrigerated sauces, salsas, and dips, at current and constant prices, 2005-07
- Entrees and mixes
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- Figure 34: Sales of specialty and all entrees and mixes, at current and constant prices, 2005-07
- Other dairy
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- Figure 35: Sales of specialty and all other dairy, at current and constant prices, 2005-07
- Water
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- Figure 36: Sales of specialty and all water, at current and constant prices, 2005-07
- Seasonings
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- Figure 37: Sales of specialty and all seasonings, at current and constant prices, 2005-07
- Energy bars and gels
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- Figure 38: Sales of specialty and all energy bars and gels, at current and constant prices, 2005-07
- Beans, grain, and rice
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- Figure 39: Sales of specialty and all beans, grain, and rice, at current and constant prices, 2005-07
- Nuts, seeds, dried fruits, and trail mixes
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- Figure 40: Sales of specialty and all nuts. seeds, dried fruit, and trail mixes, at current and constant prices, 2005-07
- Shelf stable meat, poultry, and seafood
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- Figure 41: Sales of specialty and all shelf stable meat, poultry, and seafood, at current and constant prices, 2005-07
- Conserves, jams, and nut butters
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- Figure 42: Sales of specialty and all conserves, jams, and nut butters, at current and constant prices, 2005-07
- Sweeteners
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- Figure 43: Sales of specialty and all sweeteners, at current and constant prices, 2005-07
- Frozen fruits and vegetables
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- Figure 44: Sales of specialty and all frozen fruits and vegeteables, at current and constant prices, 2005-07
- Eggs
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- Figure 45: Sales of specialty and all eggs, at current and constant prices, 2005-07
- Hot cereal
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- Figure 46: Sales of specialty and all hot cereal, at current and constant prices, 2005-07
- Puddings and shelf stable desserts
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- Figure 47: Sales of specialty and all puddings and shelf stable desserts, at current and constant prices, 2005-07
- Rice cakes
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- Figure 48: Sales of specialty and all rice cakes, at current and constant prices, 2005-07
- Frozen juice and beverages
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- Figure 49: Sales of specialty and all frozen juice and beverages, at current and constant prices, 2005-07
State of the Industry: Supply Chain
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- Figure 50: Number of SKUs manufactured/carried, by supply chain sectors, 2007
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- Figure 51: Median average annual sales, by supply chain sectors, 2007
- Manufacturers
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- Figure 52: Number of SKUs produced per specialty food manufacturers, 2007
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- Figure 53: Average annual specialty food sales by specialty food manufacturers, 2007
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- Figure 54: Full- and part-time staff employed by specialty food manufacturers, 2007
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- Figure 55: Breakdown of manufacturer expenses, by type, 2007
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- Figure 56: Share of specialty food manufacturer annual sales, by channel, 2007
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- Figure 57: Facility ownership and incidence of co-packing by specialty food manufacturers, 2007
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- Figure 58: Environmentally friendly product manufacturing, 2007
- The voice of the manufacturer
- What is the biggest threat to your business?
- Do you plan to diversify and increase the number of specialty SKUs you manufacture over the next three years? If so, how do you plan to do so?
- Have you taken any steps to make your operation more sustainable/green? If so, what steps have you taken?
- Importers
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- Figure 59: Number of SKUs carried per specialty food importer, 2007
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- Figure 60: Average annual specialty food sales by specialty food importers, 2007
- Figure 61: Regions from which specialty food importers obtain products, 2007
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- Figure 62: Number of countries imported from, 2007
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- Figure 63: Share of specialty food importer annual sales by channel, 2007
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- Figure 64: Percentage of specific types of products imported, 2007
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- Figure 65: Importing environmentally friendly products, 2007
- The voice of the importer
- Do you plan to expand your import horizons to other countries or to other food lines? If so, what do you consider the “next best place” or the “next best products” to explore?
- How has the weak dollar affected your business, and what have you done to confront that challenge?
- Distributors
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- Figure 66: Number of SKUs carried per specialty food distributor, 2007
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- Figure 67: Average annual specialty food sales by specialty food distributors, 2007
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- Figure 68: Stores serviced, 2007
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- Figure 69: Share of sales of specialty food distributors, by channels sold through, 2007
- The voice of the distributor
- What do you see as the fastest-growing channel for specialty foods?
- Do you plan to expand your distribution network to include any new or different channels in the next three years?
- How has the weak dollar affected your business, and what have you done to confront that challenge?
- Brokers
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- Figure 70: Number of SKUs represented per specialty food broker, 2003-07
- Figure 71: Average annual specialty food sales by specialty food brokers, 2007
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- Figure 72: Number of stores serviced, 2007
- Figure 73: Number of companies sold to, 2007
- The voice of the broker
- Attitudes towards sustainability and “green” business practices
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- Figure 74: Attitudes towards sustainability and “green” business practices, 2007
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Retail Distribution
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- Retail channel sales of specialty foods
- Introduction
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- Figure 75: U.S. retail sales of specialty foods, by channel, 2005-07
- Mainstream channels (supermarkets, drug stores, mass merchandisers)
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- Figure 76: Supermarket sales of specialty foods, at current and constant prices, 2005-07
- Specialty food stores
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- Figure 77: Specialty food store sales of specialty foods, at current and constant prices, 2005-07
- Natural food stores
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- Figure 78: Natural food store sales of specialty foods, at current and constant prices, 2005-07
State of the Industry: Specialty Food Retailers
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- Operating statistics
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- Figure 79: Specialty food store operating statistics, 2007
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- Figure 80: Number of SKUs carried by specialty food stores, 2007
- Relations with suppliers
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- Figure 81: Mean percentage of purchases made through distributors vs. direct purchases, 2007*
- Stores: departments and product mix
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- Figure 82: Percentage of sales by department within specialty food stores, 2007
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- Figure 83: Characteristics of products carried by retailers, 2007
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- Figure 84: Retailing environmentally friendly products, 2007
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- Figure 85: Sources for discovering new products, 2007
- Labor issues
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- Figure 86: Full-time staff in specialty food stores, 2007
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- Figure 87: Staff turnover rates at specialty food stores, 2007
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- Figure 88: Labor costs as a percentage of sales, 2007
- Consumer issues
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- Figure 89: Percentage of sales by day, 2007
- The voice of the retailer
- What is the biggest challenge to you as a specialty food retailer?
- What is the biggest threat to your business?
- Do you have any plans to increase your store size or the number of stores you currently operate in the next three years?
- How do you judge whether or not a product or group of products is right for your market area?
- How much do you interact with customers? What strategies do you use to get them to come to your store rather than buying specialty food through supermarkets and other mass merchants?
- How do you retain good sales staff?
- What steps are you taking to make your stores more eco-friendly and sustainable?
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