Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Sales data
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- $13.8 billion market will grow moderately
- Corrective eye surgery poses threat
- Off-the-shelf products growing fastest
- Optical stores account for half of sales but slipping
- Nestlé replaces Bausch & Lomb as market leader for eyecare products
- Category innovations limited but important
- Majority of population use corrective eyewear
- Key brands
- Focus on style
Fast Forward Trends
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- The sci-fi cyberpunk era
- It’s high time for glasses as monitors
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- Figure 1: Interest in sunglasses as video screens, by age, March 2008
- Figure 2: Interest in sunglasses as video screens, by race/ethnicity, March 2008
- Multi-color contacts
- CE combination products
Insights and Opportunities
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- New product opportunities
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- Figure 3: Interest in correcting peripheral vision, by age, March 2008
- Marketing
- Merchandising
Market Size and Forecast
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- Consultants on fashionable frames may stem tide of declining segment
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- Figure 4: Total U.S. sales and forecast of glasses and contact lenses, at current prices, 2002-12
- Figure 5: Total U.S. sales and forecast of glasses and contact lenses, at constant prices*, 2002-12
Competitive Context
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- Corrective surgery
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- Figure 6: Use of laser surgery, by age, March 2008
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- Figure 7: Views on corrective eye surgery, by age, March 2008
- Ignoring problems with vision
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- Figure 8: Incidence of eye exams and holding vision care insurance, by age, March 2008
- There is no physiological reason why more women are wearing corrective lenses
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- Figure 9: Use of corrective eyewear, by gender, May 2006-June 2007
- Hispanics may be out of touch with their eyes
Segment Performance
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- Off-the-shelf reading glasses boosting sales
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- Figure 10: U.S. sales of eyeglasses, contacts lenses, and accessories, at current prices, by segment, 2002-07
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- Figure 11: U.S. sales of eyeglasses, contact lenses, and accessories, by segment, 2005 and 2007
Segment Performance—Prescription Eyeglasses
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- Focus on the frames, not the prescription
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- Figure 12: Total U.S. sales and forecast of prescription eyeglasses, at current prices, 2002-12
- Figure 13: Total U.S. sales and forecast of prescription eyeglasses, at constant prices*, 2002-12
- Opportunity for expansion during periods of low consumer confidence
- Potential for expansion with free exams
Segment Performance—Contact Lenses
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- Lenses too much trouble
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- Figure 14: Total U.S. sales and forecast of contact lenses, at current prices, 2002-12
- Figure 15: Total U.S. sales and forecast of contact lenses, at constant prices*, 2002-12
- Lasik attractive to the contact wearer
- There’s gold in them there colored contact hills
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- Figure 16: Attitudes toward colored contact lenses, by gender, March 2008
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- Figure 17: Attitudes toward colored contact lenses, by age, March 2008
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- Figure 18: Attitudes toward colored contact lenses, by race/ethnicity, March 2008
Segment Performance—Off-the-shelf Glasses
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- OTC reading glasses soar with Boomers
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- Figure 19: Total U.S. sales and forecast of off-the-shelf glasses and sunglasses, at current prices, 2002-12
- Figure 20: Total U.S. sales and forecast of off-the-shelf glasses and sunglasses, at constant prices*, 2002-12
Segment Performance—Contact Lens Care Products
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- Increased prices combined with lower volume result in a stagnant segment
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- Figure 21: Total U.S. sales and forecast of contact lens care products, at current prices, 2002-12
- Figure 22: Total U.S. sales of contact lens care products, at constant prices*, 2002-12
Segment Performance—Optical Accessories
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- Fashionable eyewear trend bodes well for accessories
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- Figure 23: Total U.S. sales and forecast of all other optical goods and accessories, at current prices, 2002-12
- Figure 24: Total U.S. sales and forecast of all other optical goods and accessories, at constant prices*, 2002-12
Retail Channels
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- Introduction
- Discounters to make gains with premium selections of reading glasses
- Optical store sales decline with convenience and low price offered by discount stores and supercenters
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- Figure 25: U.S. sales of eyeglasses and contacts, by retail channel, 2005 and 2007
- Optometrists remain most popular place to purchase glasses or contacts
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- Figure 26: Where glasses or contact lenses are purchased, by gender, May 2006-June 2007
- Potential for growth in department store sales
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- Figure 27: Where eyeglasses or contact lenses are purchased, by age, March 2008
Retail Channels—Optical Specialists
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- Optical stores down 7% in share 2005-07 as sales shift to discounters
- The majority of optical store sales come from segments in decline
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- Figure 28: U.S. sales at optical specialists, at current prices, 2002-07
- Figure 29: U.S. sales at optical stores, at constant prices*, 2002-07
Retail Channels—Discounters, Drug Stores and Other
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- Gaining share against optical specialists
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- Figure 30: U.S. sales of eyeglasses and contacts at other channels, at current prices, 2002-07
- Figure 31: U.S. sales of eyeglasses and contacts at other channels, at constant prices*, 2002-07
Market Drivers
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- Boomers driving sales of reading glasses, bifocals and multifocals
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- Figure 32: Use of prescription eyeglasses and contact lenses, by age, May 2006-June 2007
- Figure 33: Population, by age, 2003-13
- Fashion
- Under-45s, and 18-24s in particular most interested in eyewear as personal expression
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- Figure 34: Attitudes toward eyeglasses and style, by age, March 2008
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- Figure 35: Eyeglass purchasing and style, by age, March 2008
- Differences between men and women
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- Figure 36: Attitudes toward eyeglasses and style, by gender, March 2008
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- Figure 37: Eyeglass purchasing and style, by gender, March 2008
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- Figure 38: Frequency of purchase of eyeglasses and contact lenses, by gender, March 2008
- Minority groups show elevated interest in eyeglasses as personal expression
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- Figure 39: Eyeglass purchasing and style, by race/ethnicity, March 2008
- Computer Vision Syndrome (CVS)
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- Figure 40: Substantial daily use of video monitors, by age, March 2008
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- Figure 41: Substantial daily use of video monitors, by glasses worn, March 2008
Leading Companies: Lens Care and Accessories
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- Key points
- Large CPG companies
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- Figure 42: FDMx sales of eyeglasses/contact lens solutions and accessories, by leading companies, 2005 and 2007
Brand Share— Lens Care Solution
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- Nestlé S.A.
- Bausch & Lomb Inc.
- Novartis
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- Figure 43: FDMx brand sales lens care solution, 2005 and 2007
Brand Share—Lens Care Tablets and Accessories
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- Novartis and Bausch & Lomb lead a fragmented arena
- Private-label companies making headway
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- Figure 44: FDMx brand sales of lens care tablets and accessories, 2005 and 2007
- How contact lens solution is selected
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- Figure 45: How contact lens solution is selected, March 2008
Brand Qualities
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- Bausch & Lomb
- Alcon
- Novartis
- Similasan
- Advanced Medical Optics
Innovation and Innovators
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- To go kits
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- Figure 46: ReNu travel kit product packaging, November 2007
- Natural/Herbal
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- Figure 47: Holistic product packaging for dry/irritated eyes, August (Similasan) and November (Prima Vu) 2007
- Silicone hydrogel comfort lenses
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- Figure 48: Packaging for solutions for silcone hydrogel soft contact lenses, October 2007
Advertising and Promotion
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- Overview
- The doctor’s recommendation
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- Figure 49: Bausch & Lomb ReNu MultiPlus, TV ad, 2007
- Novel benefits
- Allergan Restasis only needs to be used twice a day
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- Figure 50: Allergan Restasis, TV ad, 2007
- Never break your glasses again
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- Figure 51: Flexon glasses TV ad,, 2007
- Johnson & Johnson offers free trials of new lenses
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- Figure 52: Johnson & Johnson Acuvue a, TV ad, 2007
- Figure 53: Johnson & Johnson Acuvue female, TV ad, 2007
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- Figure 54: Johnson & Johnson Acuvue male, TV ad, 2007
- Get rid of those itchy eyes with just one application per day
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- Figure 55: Pataday once-a-day, TV ad, 2007
- Building the brand
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- Figure 56: Murine Clear Eyes, TV ad, 2007
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- Figure 57: Transitions spectacle lens, TV ad, 2007
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- Figure 58: Visine advanced, TV ad, 2007
Usage
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- Six in ten Americans have corrective eyewear; more need it
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- Figure 59: Usage of eyeglasses and contact lenses, by gender, age, and race/ethnicity, May 2006-June 2007
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- Figure 60: Usage of eyeglasses and contact lenses, by type of glasses or contacts, May 2006-June 2007
- Type of glasses worn
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- Figure 61: Type of glasses owned, by age, May 2006-June 2007
- Type of contacts worn
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- Figure 62: Use of contact lenses, by type, May 2006-June 2007
- Women don’t want to cover up their faces
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- Figure 63: Use of contact lenses, by type, by gender, May 2006-June 2007
- Contacts too much of a hassle for those with multiple vision problems
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- Figure 64: Contact lens usage, by age, May 2006-June 2007
- Figure 65: Contact lens usage, by household income, May 2006-June 2007
- Teen use of prescription eyewear
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- Figure 66: Teen use of corrective lenses, by age and gender, May 2006-June 2007
- Type of glasses worn
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- Figure 67: Teen use of eyeglasses, by age and gender, May 2006-June 2007
- Type of contacts worn
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- Figure 68: Teen use of contact lenses, by type, by age and gender, May 2006-June 2007
- Use of eyedrops/eyewash
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- Figure 69: Use of eyedrops and eyewash, by gender and age, May 2006-June 2007
Attitudes toward Contact Lenses
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- Attitudes by household income
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- Figure 70: Attitudes toward contact lenses, by household income, March 2008
- Men less comfortable with contacts
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- Figure 71: Attitudes toward contact lenses, by gender, March 2008
Responses by Race/Ethnicity
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- Type of glasses worn
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- Figure 72: Type of glasses worn, by race/ethnicity, May 2006-June 2007
- Asians better able to afford contacts
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- Figure 73: Type of contact lenses worn, by race/ethnicity, May 2006-June 2007
- Asian teens also keen on contacts
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- Figure 74: Teen usage of contact lenses, by type, by race/ethnicity, May 2006-June 2007
- Asian, Hispanics more interested in corrective surgery
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- Figure 75: Interest in corrective eye surgery, by race/ethnicity, March 2008
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- Figure 76: Attitudes toward eyeglasses and style, by race/ethnicity, March 2008
Reasons for not Wearing Contacts
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- Introduction
- Men, over-45s more frightened of putting things in their eyes
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- Figure 77: Reasons for not wearing contacts, by gender, March 2008
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- Figure 78: Reasons for not wearing contacts, by age, March 2008
Use of Contact Lens Cleaning Solution
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- Figure 79: Use of contact lens cleaning solution, by gender, age, race/ethnicity and household income, May 2006-June 2007
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Glasses and Contact Lens Usage in Internet sample
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- Introduction
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- Figure 80: Usage of glasses and contact lenses, by type of product, by age, March 2008
- Figure 81: Usage of glasses and contact lenses, by type of product, by household income, March 2008
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- Figure 82: Usage of glasses and contact lenses, by type of product, by gender, March 2008
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- Figure 83: Usage of glasses and contact lenses, by type of product, by race/ethnicity, March 2008
Consumer Data on Brand Selection
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- Impact of age on contact lens solution brand selection
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- Figure 84: Brands of contact lens cleaning solution used, by age, May 2006-June 2007
- Brand selection by type of contact worn
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- Figure 85: Key brands of contact lens cleaning solution used, by type of lenses worn, May 2006-June 2007
- Impact of age on eyedrop/eyewash brand selection
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- Figure 86: Brands of eyedrops and eyewash used, by age, May 2006-June 2007
- Bausch & Lomb branding carries over to eyedrops in over-$50Ks
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- Figure 87: Brands of eyedrops/eyewash used, by household income, May 2006-June 2007
Cluster Analysis—Fashion wearers, Multifocals, Presbyopics
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- Fashion wearers
- Multifocals
- Presbyopics
- Cluster characteristics
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- Figure 88: Glasses and contacts clusters, March 2008
- Figure 89: Usage, by clusters, March 2008
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- Figure 90: Attitudes toward glasses and contacts, by clusters, March 2008
- Figure 91: Attitude toward corrective surgery, by clusters, March 2008
- Cluster demographics
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- Figure 92: Clusters, by gender, March 2008
- Figure 93: Clusters, by age, March 2008
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- Figure 94: Clusters, by household income, March 2008
- Methodology
IRI/Builders Panel Data
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- Consumer insights—eye drops and lens care solutions
- Eye drops and lens care solutions by penetration
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- Figure 95: Top 10 eye and lens care solution brands, by household penetration, for the 52 weeks ending June 24, 2007
- Eye and lens care solutions by brand loyalty
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- Figure 96: Top 10 eye and lens care solution brands, by brand loyalty for the 52 weeks ending June 24, 2007
Custom Consumer Groups
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- Colored contacts in under-35 minority groups
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- Figure 97: Use of colored contacts, by race/ethnicity and age, May 2006-June 2007
- Men under 35 and colored contacts
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- Figure 98: Attitudes toward colored contact lenses—males, by age, March 2008
- Young men down with donning glasses, colored contacts
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- Figure 99: Attitudes toward eyeglasses and style—males, by age, March 2008
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- Figure 100: Attitudes toward eyeglasses and style—males, by age, March 2008
Additional Consumer Data on Teens/Kids
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- Place of purchase for teens
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- Figure 101: Where teens buy glasses/contact, May 2006-June 2007
- Use of eyeglasses among children
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- Figure 102: Child use of eyeglasses, by gender, age and race/ethnicity, May 2006-June 2007
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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