This report focuses on five major segments in the glasses and contacts lens market: prescription eyeglasses; contact lenses; off-the-shelf eyeglasses and sunglasses; eyeglass/contact lens care products; and all other optical goods and accessories. Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including the following:

" The size of the market, its potential for growth, and how products generally used for medical necessity can be made to stand out.

" What manufacturers and retailers can do to expand the market to new users and increase purchase frequency among current buyers.

" Key brands, challenges these face and how manufacturers endeavor to differentiate themselves.

" The impact of demographic shifts on product needs and how population projections will affect changes in the market.

" Innovative product positioning and attributes to attract an increasingly fashion-conscious society.

" How marketers can motivate current eyeglass and contact lens wearers to trade up.