Table of Contents
Scope and Themes
-
- What you need to know
- Definition
- Data for this report
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- A bumpy ride for red meat sales
- Consumers turn away for safety and health reasons
- Natural and organic continue to flourish
- Trends lean towards ethnic cooking, convenience and case-ready products
- Trade is rocky as well
- Supermarkets dominate, yet are losing share
- The red meat consumer
- The future of red meat
Fast Forward Trends
-
- Universal Uncertainty
- Clarity of Health Claims
- Branded Protein
- Instant Gratification
- Spontaneity, Emotion and Immediacy
- Red Meat for the Return of the Manly Man
Market Drivers
-
- Beef consumption shows a slight rebound
-
- Figure 1: Per capita meat and seafood consumption*, in pounds, 2003, 2005 and 2007
- Chicken a cheaper choice in an economic downturn
-
- Figure 2: Price of beef, pork and chicken, 2001-06
-
- Figure 3: Average U.S. city price per pound of ground chuck, ground beef and pork chops, 2001-07
- Beef Value Cuts (BVC) – a way to retain the budget minded beef lover
- Red meat feels the heat: bad press about its safety
- Food safety issues and meat recalls
-
- Figure 4: Red meat recalls, 2007
- Studies look for links between red meat and cancer
- “Vegetarian lifestyles”
-
- Figure 5: Reasons for being vegetarian or vegan, April 2007
-
- Figure 6: New vegetarian product claims, 1998-2007
- Interest in organic and all natural beef remains healthy
-
- Figure 7: Sales of organic meats, at current and constant prices, 2002-07
-
- Figure 8: Opinions about organic food and drink, by respondents who purchased or did not purchase organic food in the past year, July 2007
- Beef gets gourmet attention
- Restaurants—competing for home-cooked meals, but inspiring cooks
-
- Figure 9: Sources of evening meals, June 2006
- Restaurant recalls
Market Size and Trends
-
- Market size
-
- Figure 10: Total U.S. retail sales of red meat, at current and constant prices, 2002-07
- Market trends
- Ethnic cooking
-
- Figure 11: Opinions about home cooking, Hispanics, April-May 2006
-
- Figure 12: Purchases of ethnic foods in past six months, by type of ethnic food, July 2007
- Heat-and-eat meat and ready-to-cook complete meals
- Natural and organic
-
- Figure 13: New product releases by claims of no additives/preservatives, all natural and organic in GNPD for meat products, 1998-2007
- Packaging and labeling trends
- Case ready
- Country of origin labeling
- Nutritional and cooking information labeling
- Product preservation
- Packaging for foodservice
- Environmentally friendly shipments to retail
Market Segmentation
-
- Introduction
- Red meat
-
- Figure 14: Sales of red meat, segmented by type, 2005 and 2007
- Beef
-
- Figure 15: Sales of beef, at current and constant prices, 2002-07
-
- Figure 16: Market share of dollar sales of beef cuts, 2007
- Pork
-
- Figure 17: Sales of pork, at current and constant prices, 2002-07
- Other meat
-
- Figure 18: Sales of other meat, at current and constant prices, 2002-07
Supply Structure
-
- Foreign trade
- Beef and veal
-
- Figure 19: Beef & veal imports, 2005 and 2006 and January-September 2006 and January-September 2007
-
- Figure 20: Beef & veal exports, 2005 and 2006 and January-September 2006 and January-September 2007
- Pork
-
- Figure 21: Pork imports, 2005 and 2006 and January-September 2006 and January-September 2007
- Figure 22: Pork exports, 2005 and 2006 and January-September 2006 and January-September 2007
- Lamb & mutton
-
- Figure 23: Lamb & mutton imports, 2005 and 2006 and January-September 2006 and January-September 2007
- Figure 24: Lamb & mutton exports, 2005 and 2006 and January-September 2006 and January-September 2007
- Major manufacturers and brands
- Conventional manufacturers
- Tyson Foods
- Cargill Meat Solutions
- Smithfield Foods
- Swift & Company
- Natural and organic manufacturers
- Coleman Natural Foods
- Laura’s Lean Beef
- Niman Ranch
Advertising and Promotion
-
- Beef
- Pork
-
- Figure 25: Advertising clip, Cargill pork
- Lamb
Retail Distribution
-
- Supermarkets are fighting back to regain market share
- As the world’s largest retailer, moves made by Wal-Mart are closely monitored by the competition
- On-site visits reveal market diversity
- Trader Joe’s
- Costco
- Aldi
- Dominick’s
- Dollar General
- Whole Foods Market
- Sunflower Market
- Organic and natural meat at retail
-
- Figure 26: Purchase venues for organic foods and beverages, 2006 and 2007
- Supermarkets embracing private label meat
- Private label natural, heat-and-eat, and RTE meat meals feature prominently
- Targeting Hispanic shoppers
The Consumer
-
- Summary
- Beef
- Lamb, veal and pork
- Premium beef
- Meat attitudes
- Consumption of meat, fish and poultry
-
- Figure 27: Meat, fish, poultry eaten in the past 7 days, May 2006-June 2007
-
- Figure 28: Meats eaten regularly (at least once a month), September 2007
-
- Figure 29: Meats eaten regularly (at least once a month), by household income, September 2007
-
- Figure 30: Meats eaten regularly (at least once a month), by race/ethnicity, September 2007
-
- Figure 31: Meats eaten regularly (at least once a month), by number of people in the household, September 2007
-
- Figure 32: Meats eaten regularly (at least once a month), by region, September 2007
- Cooking methods
-
- Figure 33: Cooking methods, by type of meat, September 2007
-
- Figure 34: Cooking methods used for ground beef, by gender, September 2007
-
- Figure 35: Meats cooked on the grill, by household income, September 2007
- Types of beef eaten and how it is prepared
-
- Figure 36: Types/cuts of beef eaten in past 7 days, May 2006-June 2007
-
- Figure 37: Preference for rare, medium or well done beef, September 2007
-
- Figure 38: Preference for rare, medium or well done beef, by gender, September 2007
-
- Figure 39: Preference for rare, medium or well done beef, by age, September 2007
-
- Figure 40: Preference for rare, medium or well done beef, by race/ethnicity, September 2007
- Willingness to pay premiums for certain types of meat
-
- Figure 41: Willingness to pay a premium for certain types of meat, September 2007
-
- Figure 42: Willingness to pay a premium for certain types of meat, by household income, September 2007
-
- Figure 43: Awareness of what “angus beef” and “kobe beef” mean, by gender and household income, September 2007
- Attitudes regarding shopping for and preparing red meat
-
- Figure 44: Attitudes regarding shopping for and preparing red meat, September 2007
- Interest in and experience with exotic meats
-
- Figure 45: Interest in and experience with exotic meats, September 2007
Future and Forecast
-
- Future trends
- “Green” red meat is “in”…
- Demand outpaces supply for organics
- The eco-impact
- Humanely treated animals
- …yet this leads to a need for more stringent regulation
- Global protein demand grows
- A booming Hispanic population
-
- Figure 46: Population by race and Hispanic origin, 2002-12
- Market forecast
- Red meat market
-
- Figure 47: Forecast of total U.S. retail sales of red meat, at current and constant prices, 2007-12
- Beef
-
- Figure 48: Forecast of sales of beef, at current and constant prices, 2007-12
- Pork
-
- Figure 49: Forecast of sales of pork, at current and constant prices, 2007-12
- Other meat
-
- Figure 50: Forecast of sales of other meat, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
Back to top