The red meat industry has had a bumpy ride, fraught with health, safety and supply issues. Prices are on the rise, particularly for beef, and consumers are looking to alternative protein sources, such as chicken. Demand for organic and natural products is at its highest level, yet supply chain higher price point issues persist, and the relatively small market share this segment holds is not enough to boost overall sales.
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Supply Structure
Future and Forecast
14th December 2007
Reindeer pate is low in fat and appeals to dieters
|
What is keeping consumers concerned enough to stay away from the meat case 
