Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Who is the specialty food consumer?
- Immigrants and their food traditions
- Food makes a great souvenir
- Spending on food at home
- New product launches
- What specialty food consumers buy
- Specialty food purchasers choose ethnic, natural, and organic products
- Shopping habits of specialty food consumers
- Cost, uncertainty, and availability hinder specialty food purchases
- Where specialty food purchasers shop for products
- Meals away from home
- Eating at home
- Entertaining and cooking
- Business and pleasure travel
- Other activities and pursuits
- Future trends: Continued experimentation with specialty products
- As immigrants acculturate, their food traditions seem less exotic
- Marketplace becomes more crowded
Market Factors
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- Newcomers bring new food traditions
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- Figure 1: Persons obtaining legal permanent resident status, by region, 2000-05
- Figure 2: Persons obtaining legal permanent resident status, by country of last residence, 2000-05
- International travel increases interest in international food
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- Figure 3: Number of international trips by U.S. resident travelers, by destination, 2001-05
- Spending on food at home
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- Figure 4: Average expenditures of all CUs for food and beverages at home, 2000-05
- Figure 5: Average expenditures of all CUs for food and beverages at home, at current and constant prices, 2000-05
- Is gourmet losing its cachet?
- Mergers and acquisitions change the face of the industry
- New specialty foods launches
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- Figure 6: New specialty food and beverage product launches in gourmet stores, health food stores, and specialty retailers, by category, 2001-06
The Specialty Food Consumer
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- Summary
- Who buys specialty foods?
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- Figure 7: The specialty food consumer, by demographic characteristic, June 2006 and July 2007
What Specialty Food Consumers Buy and Why
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- Summary
- Types of specialty food purchased by specialty food shoppers
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- Figure 8: Types of specialty foods purchased, July 2007
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- Figure 9: Types of specialty foods purchased, by age, July 2007
- Cohort analysis
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- Figure 10: Types of specialty foods purchased, by cohort, July 2007
- Specialty and non-specialty foods
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- Figure 11: Purchases of both specialty and mainstream products, July 2007
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- Figure 12: Purchases of both specialty and mainstream products, by age, July 2007
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- Figure 13: Purchases of both specialty and mainstream products, by income, July 2007
- Cohort analysis
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- Figure 14: Purchases of both specialty and mainstream products, by cohort, July 2007
- Reasons for purchasing specialty foods
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- Figure 15: Reason for purchasing specialty food, July 2007
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- Figure 16: Reason for purchasing specialty food, by age, July 2007
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- Figure 17: Reason for purchasing specialty food, by income, July 2007
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- Figure 18: Reasons for purchasing specialty food in the past 6 months, July 2007
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- Figure 19: Reasons for purchasing specialty food in the past 6 months, by age, July 2007
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- Figure 20: Reasons for purchasing specialty food in the past 6 months, by income, July 2007
- Cohort analysis
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- Figure 21: Reason for purchasing specialty food, by cohort, July 2007
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- Figure 22: Reasons for purchasing specialty food in the past 6 months, by cohort, July 2007
- In their own words
Ethnic, Natural and Organic Food Purchases
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- Summary
- Ethnic foods
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- Figure 23: Purchases of ethnic foods, July 2007
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- Figure 24: Purchases of ethnic foods, by age, July 2007
- Figure 25: Purchases of ethnic foods, by income, July 2007
- Cohort analysis
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- Figure 26: Purchases of ethnic foods, by income, July 2007
- Local, artisanal, and international specialty products
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- Figure 27: Shopping for specialty food: artisanal, local, and international, July 2007
- Cohort analysis
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- Figure 28: Shopping for specialty food: artisanal, local, and international, by cohort, July 2007
- Natural, organic, kosher, halal
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- Figure 29: Purchases of natural, organic, kosher, and halal foods, July 2007
- Figure 30: Purchases of natural, organic, kosher, and halal foods, by age, July 2007
- Cohort analysis
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- Figure 31: Purchases of natural, organic, kosher, and halal foods, by cohort, July 2007
- Focus on kosher and halal
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- Figure 32: Reason for purchasing kosher and/or halal food, July 2007
- Cohort analysis
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- Figure 33: Reason for purchasing kosher and/or halal food, by cohort, July 2007
Specialty Food Purchasers’ Shopping Habits
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- Summary
- Grocery shopping
- Focus on specialty food shoppers’ grocery shopping behavior
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- Figure 34: Grocery shopping habits of specialty food shoppers, July 2007
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- Figure 35: Grocery shopping habits of specialty food shoppers, by age, July 2007
- Cohort analysis
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- Figure 36: Grocery shopping habits of specialty food shoppers, by income, July 2007
- Spending on food by specialty food shoppers
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- Figure 37: Mean weekly spending on food by specialty food shoppers, June 2006 and July 2007
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- Figure 38: Mean percentage of weekly spending on food for specialty food, by specialty food shoppers, June 2006 and July 2007
- Shopping for health
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- Figure 39: Shopping for health, all respondents and specialty food purchasing respondents, July 2007
- Cohort analysis
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- Figure 40: Shopping for health, all respondents and cohorts, July 2007
- Internet shopping
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- Figure 41: Internet shopping, all respondents and specialty food purchasing respondents, July 2007
- Cohort analysis
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- Figure 42: Internet shopping, all respondents and cohorts, July 2007
- Shopping for specialty food
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- Figure 43: Shopping for specialty food: influences and recommendations, July 2007
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- Figure 44: Shopping for specialty food: influences and recommendations, by age, July 2007
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- Figure 45: Shopping for specialty food: influences and recommendations, by income, July 2007
- Cohort analysis
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- Figure 46: Shopping for specialty food: influences and recommendations, all respondents and cohorts, July 2007
- Issues that prevent purchase of specific specialty foods
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- Figure 47: Reason for not purchasing specialty food, 2006 and 2007
- In their own words
Retail Channels
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- Summary
- Specialty food through a variety of retail channels
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- Figure 48: Channels through which specialty food is purchased by specialty food shoppers, July 2007
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- Figure 49: Channels through which specialty food is purchased by specialty food shoppers, by age, July 2007
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- Figure 50: Channels through which specialty food is purchased by specialty food shoppers, by income, July 2007
- Cohort analysis
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- Figure 51: Channels through which specialty food is purchased by specialty food shoppers, by cohort, July 2007
- Attitudes and opinions about shopping for specialty foods
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- Figure 52: Attitudes and opinions about shopping for specialty food, July 2007
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- Figure 53: Attitudes and opinions about shopping for specialty food, by income, July 2007
- Cohort analysis
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- Figure 54: Attitudes and opinions about shopping for specialty food, by cohort, July 2007
- Wal-Mart and Target
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- Figure 55: Specialty food in Wal-Mart and Target, July 2007
Meals Away From Home
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- Summary
- Dining out habits
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- Figure 56: Occasions for eating out, all respondents and those purchasing specialty foods, July 2007
- Reasons for choosing specific restaurants
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- Figure 57: Factors influencing restaurant choice, July 2007
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- Figure 58: Factors influencing restaurant choice, by age, July 2007
- Spending on food outside the home by specialty food purchasers
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- Figure 59: Mean percentage of food spending for food outside the home, by specialty food shoppers, July 2006 and July 2007
At Home Eating, Cooking and Entertaining
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- Summary
- Meals served at home
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- Figure 60: Types of meals served at home, all respondents and respondents who purchase specialty foods, July 2007
- Cohort analysis
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- Figure 61: Types of meals served at home, all respondents and cohorts, July 2007
- Cooking
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- Figure 62: Cooking habits, all respondents and specialty food purchasing respondents, July 2007
- Cohort analysis
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- Figure 63: Cooking habits, all respondents and cohorts, July 2007
- Focus on specialty food shoppers’ cooking behavior
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- Figure 64: Frequency of cooking from scratch, without and with specialty foods, July 2007
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- Figure 65: Frequency of cooking from scratch, without and with specialty foods, by age, July 2007
- Figure 66: Frequency of cooking from scratch, without and with specialty foods, by income, July 2007
- Cohort analysis
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- Figure 67: Frequency of cooking from scratch, without and with specialty foods, by cohort, July 2007
- Experimentation or family recipes?
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- Figure 68: Attitudes and opinions about cooking, July 2007
- Cohort analysis
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- Figure 69: Attitudes and opinions about cooking, by cohort, July 2007
- Entertaining
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- Figure 70: Entertaining habits, all respondents and specialty food purchasing respondents, July 2007
- Cohort analysis
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- Figure 71: Entertaining habits, all respondents and cohorts, July 2007
- Purchase of kitchen/cooking equipment
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- Figure 72: Purchase of kitchen/cooking equipment, all respondents and specialty food purchasing respondents, July 2007
- Cohort analysis
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- Figure 73: Purchase of kitchen/cooking equipment, all respondents and cohorts, July 2007
Specialty Food Shoppers and Travel
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- Summary
- Business and pleasure travel
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- Figure 74: Travel habits, all respondents and specialty food purchasing respondents, July 2007
- Cohort analysis
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- Figure 75: Travel habits, all respondents and cohorts, July 2007
Recreational Habits of Specialty Food Shoppers
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- Summary
- Media participation
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- Figure 76: Media participation of all respondents and respondents who purchase specialty food, July 2007
- Cohort analysis
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- Figure 77: Media participation of all respondents and cohorts, July 2007
- Cultural activities
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- Figure 78: Cultural activities of all respondents and respondents who purchase specialty food, July 2007
- Cohort analysis
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- Figure 79: Cultural activities of all respondents and cohorts, July 2007
- Other activities
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- Figure 80: Other activities of all respondents and respondents who purchase specialty food, July 2007
- Cohort analysis
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- Figure 81: Other activities of all respondents and cohorts, July 2007
- Political and financial activities
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- Figure 82: Political and financial activities of all respondents and respondents who purchase specialty food, July 2007
- Cohort analysis
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- Figure 83: Political and financial activities of all respondents and cohorts, July 2007
Future Trends
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- Food will always be trendy
- The changing racial and ethnic composition of the U.S.
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- Figure 84: U.S. population by race and Hispanic origin, 2000-10
- More educated, better-traveled consumers
- The Internet as equalizer
- Ingredient branding
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