Table of Contents
Market in Brief
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- The future
- Market performance
- Sector performance
- Channels of distribution
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- Figure 1: Spain: Clothing market – channels of distribution, 2006
- Market leaders
- Consumer behaviour
Report Scope
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- Technical notes
- Financial definitions
- Currencies
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- Figure 2: Exchange rates: National currencies against the Euro, 2002-06
- Country codes
- VAT
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- Figure 3: Europe: Standard VAT rates, 2006
- Other abbreviations
Broader Market Environment
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- Growing population
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- Figure 4: Spain: Population trends, 2002-06
- But ageing too
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- Figure 5: Spain: Population, by age group, 2002, 2006 and 2010
- Steady economic growth
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- Figure 6: Spain: Gross domestic product, 1996-2006
- But times are changing
- Unemployment to fall further
The Market in Context
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- Key findings
- Consumer spending buoyed by booming housing market
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- Figure 7: Spain: Consumer expenditure, 1995-2006
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- Figure 8: Spain: Consumer spending growth, 1997-2006
- Clothing a sluggish performer
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- Figure 9: Spain: Consumer spending on selected categories of goods, 2001-05
- Some price inflation
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- Figure 10: Spain: Consumer price index for selected goods, 2001-06
Sector Size and Forecast
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- Key findings
- Economic outlook
- Clothing retailers’ prospects
- Price-led segment to grow
- Shaking things up
- Retail sales forecasts
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- Figure 11: Spain: Estimated clothing specialists’ sales, 2002-12
- Figure 12: Spain: Clothing specialists as % all retail sales, 2002-12
- Past
European Consumer Context
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- Introduction
- Comparison of consumer typologies across Europe
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- Figure 13: Clothing consumer typologies, by country, 2006
- Germany
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- Figure 14: Clothing consumer typologies in Germany compared to four-country average, 2006
- France
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- Figure 15: Clothing consumer typologies in France compared to four-country average, 2006
- Great Britain
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- Figure 16: Clothing consumer typologies in UK compared to four-country average, 2006
- Spain
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- Figure 17: Clothing consumer typologies in Spain compared to four-country average, 2006
- Comparison of agreement with clothing lifestyle statements
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- Figure 18: Agreement with clothing lifestyle statements, by country, 2006
- France
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- Figure 19: Top five clothing lifestyle statements, France, 2006
- Germany
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- Figure 20: Top five clothing lifestyle statements, Germany, 2006
- Spain
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- Figure 21: Top five clothing lifestyle statements, Spain, 2006
- Great Britain
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- Figure 22: Top five clothing lifestyle statements, GB, 2006
The Consumer – Where They Buy Clothes
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- Where people buy
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- Figure 23: Spain: Outlet where clothing purchased, June 2007
- Market positioning
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- Figure 24: Spain: Market positioning of major clothing retailers, June 2007
- Who buys where – specialists
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- Figure 25: Spain: Specialist outlets where clothing purchased, by age, May 2007
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- Figure 26: Spain: Where clothing purchased, by demographics, June 2007
- Who buys where – generalists
- Men in their comfort zone
- Hypermarkets catch the family shopper
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- Figure 27: Spain: Generalist outlets/channels where clothing purchased, by age, May 2007
- El Corte Inglés usage rises with income
- Hypermarkets and markets appeal to the less well off
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- Figure 28: Spain: Generalist outlets/channels where clothing purchased, by income, May 2007
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- Figure 29: Spain: Where clothing purchased, by demographics, June 2007
The Consumer – Motivations and Shopping Habits
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- Demographic characteristics of consumer typologies
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- Figure 30: Practical, Stylish, Well-dressed typology groups, by age – Spain, 2006
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- Figure 31: Practical, Stylish, Well-dressed typology groups, by income – Spain, 2006
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- Figure 32: Spain: Practical, Stylish, Well-dressed typology groups, by gender, age, family income, region, working status and presence of children, Spain, 2006
- ‘Conservative’ approach
- Convert more female visitors into buyers
- Direct correlation between interest and age
- I want it all
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- Figure 33: Shopaholics, Fashion Conscious, Individualists, Label Admirers and Big Spenders typology groups, by age – Spain, 2006
- Money talks with individualists and label-admirers
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- Figure 34: Spain: Shopaholics, Fashion Conscious, Individualists, Label Admirers and Big Spenders typology groups, by gender, age, family income, region, working status and presence of children, Spain, 2005
Channels of Distribution
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- Figure 35: Spain: Clothing market – channels of distribution, 2006
- Clothing specialists
- Department and variety stores
- Textile specialists
- Grocers
- Home shopping
- Market stalls
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Retail Competitor Analysis
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- Figure 36: Spain: Leading clothing specialists, 2006/07
- Market shares
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- Figure 37: Spain: Leading clothing specialists’ market shares, 2006
- Evaluation
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- Figure 38: Spain: Clothing retailers, evaluation, 2006/07
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Retailer Profiles
Arcadia Group
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- Figure 39: Arcadia Group: Sales as share of UK clothing specialists’ sales, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 40: Arcadia Group: Group financial performance, 2002-06
- Store portfolio
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- Figure 41: Arcadia Group: Outlet numbers, 2001 and 2003-06
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- Figure 42: Arcadia Group: European outlet numbers by fascia, July 2007 and 2005-06 total
- Retail offering
- Market positioning/brands
- Brands
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- Figure 43: Arcadia Group: Age positioning and product offer by fascia, 2007
- Pricing
- Service
- Operational issues
- Advertising and marketing
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- Figure 44: Arcadia Group: Main media advertising spend, 2002-06
- Figure 45: Arcadia Group: Main media advertising by media used, 2006
- e-commerce and home shopping
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- Figure 46: Arcadia Group: Websites, 2007
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Benetton Group
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- Figure 47: Benetton Group: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 48: Benetton Group: Group financial performance, 2001-06
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- Figure 49: Benetton Group: Sales by geographic area, 2002-06
- Figure 50: Benetton Group: Sales by geographical area, 2006
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- Figure 51: Benetton Group: Sales by commercial activitiy, 2002-06
- Store portfolio
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- Figure 52: Benetton Group: Outlet data, 2002-06
- Retail offering
- Market positioning
- Brands
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- Figure 53: Benetton Group: Sales by brand, 2006
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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C&A
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- Figure 54: C&A: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 55: C&A: German sales as share of clothing specialists’ sales in Germany, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 56: C&A: Group financial performance, 2002-06
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- Figure 57: C&A: Sales in European markets, 2005 -06
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- Figure 58: C&A: Share of group sales by market, 2006
- Store portfolio
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- Figure 59: C&A: European outlet data, 2003-07
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- Figure 60: C&A: Share of European outlets, by country, 2006
- Figure 61: C&A: Total number of outlets, by European country, 2003-07
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- Figure 62: C&A: Number of European outlets by fascia, Spring 2006 and 2007
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Grupo Cortefiel
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- Figure 63: Grupo Cortefiel: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 64: Cortefiel: Financial performance, 2002/03-2006/07
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- Figure 65: Cortefiel: Sales by fascia, February 2007
- Figure 66: Cortefiel: Sales in company-owned stores by fascia, 2003-07
- Store portfolio
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- Figure 67: Grupo Cortefiel: Company-owned outlet data, 2001-05 and June 2007
- Outlet numbers by fascia and type
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- Figure 68: Cortefiel: Outlet numbers by fascia, and type, 2002-05 and June 2007
- Figure 69: Grupo Cortefiel: Spanish outlets by fascia, June 2007
- Figure 70: Cortefiel: Breakdown of company-owned, franchises and concessions, February 2002-05, and June 2007
- European operations
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- Figure 71: Cortefiel: Number of European outlets by country and fascia, June 2007
- Figure 72: Cortefiel: European outlets by fascia, June 2007
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- Figure 73: Cortefiel: Number of company-owned outlets by country, 2004-05 and June 2007
- Retail offering
- Market positioning
- Product offer by brand
- e-commerce
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H&M Hennes & Mauritz
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- Figure 74: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 75: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2002-06
- Figure 76: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2002-06
- Figure 77: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2002-06
- Strategic evaluation
- Background
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- Figure 78: H&M Hennes & Mauritz: International expansion record, 1964-2007
- Control and support
- Financial performance
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- Figure 79: H&M Hennes & Mauritz: Group financial performance, 2001/02-2005/06
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- Figure 80: H&M Hennes & Mauritz: Sales by country, 2001/02-2005/06
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- Figure 81: H&M Hennes & Mauritz: UK financial performance, 2001/02-2005/06
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- Figure 82: Hennes & Mauritz: Relative sales importance by country, 2001/02 and 2005/06
- Figure 83: Hennes & Mauritz: Change in countries’ share of group sales, 2001/02-2005/06
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- Figure 84: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
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- Figure 85: Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2004/05-2005/06
- Store portfolio
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- Figure 86: H&M Hennes & Mauritz: Outlet data, 2001/02-2005/06
- Figure 87: Hennes & Mauritz: Share of total new outlets opened by country, 2001/02-2005/06
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- Figure 88: Hennes & Mauritz: Sales per outlet by country, 2005/06
- Store concept
- Concept stores
- Retail offering
- Market positioning
- Brands/product offer
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- Figure 89: H&M own brand portfolio, 2007
- One-off collections
- Pricing
- Operational issues
- Advertising and marketing
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- Figure 90: H&M: Advertising spending in the UK, 2006
- e-commerce and home shopping
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Grupo Inditex
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- Figure 91: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Figure 92: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 93: Grupo Inditex: Financial performance, 2002/03-2006/07
- Like-for-like sales growth
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- Figure 94: Grupo Inditex: Sales growth by type, 2002/03-2006/07
- Figure 95: Grupo Inditex: Estimated sales in key European markets, 2004/05-2006/07
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- Figure 96: Grupo Inditex: Consolidated sales by geographic region, Year to January 2002/03-2006/07
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- Figure 97: Grupo Inditex: Sales performance by fascia, 2002/03-2006/07
- Operating profit by fascia
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- Figure 98: Grupo Inditex: Operating profit performance by fascia, 2002/03-2006/07
- Figure 99: Grupo Inditex: Sales and operating profit % growth rates by fascia, 2002/03-2006/07
- Store portfolio
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- Figure 100: Grupo Inditex: Outlet and country numbers, 2002/03-2006/07
- Figure 101: Grupo Inditex: Outlet data, 2002/03-2006/07
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- Figure 102: Grupo Inditex: Outlet numbers by fascia, 2002/03-2006/07
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- Figure 103: Grupo Inditex: Outlet data by fascia, 2002/03-2006/07
- Figure 104: Grupo Inditex: % change in sales and sales area by fascia, 2002/03-2006/07
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- Figure 105: Grupo Inditex: Average store size by fascia, 2006/07
- European outlet data by country
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- Figure 106: Grupo Inditex: Outlet data by European market, year end to January 2002/03-2006/07
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- Figure 107: Grupo Inditex: Outlet data by European market and by fascia, January 2007
- Franchises and joint ventures
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- Figure 108: Grupo Inditex: Franchises as % of stores by geographic region, 2006/07
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- Figure 109: Grupo Inditex: Franchises as % of group sales and stores, by fascia, 2006/07
- Figure 110: Grupo Inditex: Franchises as % of group sales and stores, 2002/03-2006/07
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- Figure 111: Grupo Inditex: Store expansion plans, 2007/08
- Retail offering
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- Figure 112: Grupo Inditex: Age positioning and product offer by fascia, 2007
- Market positioning, brands and pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Mango Group
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- Figure 113: Mango Group: Sales as share of European clothing specialists’ sales, 2002-06
- Figure 114: Mango Spain: Sales as share of clothing specialists’ sales, 2002-06
- Strategic evaluation
- Background
- Financial performance
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- Figure 115: Mango Group: Group financial performance, 2003-07
- Increasing exposure to international markets
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- Figure 116: Mango Group: Domestic and international retail sales mix, 2003-07
- International business goes from strength to strength
- Company’s sales and stores growth
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- Figure 117: Mango Group: Sales and store growth, 2004-06
- Retail sales by selected European market
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- Figure 118: Mango: Estimated retail sales in selected markets, 2006
- Store portfolio
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- Figure 119: Mango Group: Outlet data, 2002-06
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- Figure 120: Mango Group: Store development, 2001-06
- Figure 121: Mango: Share of European and non-European stores, August 2007
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- Figure 122: Mango: Airport operations, August 2007
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- Figure 123: Mango: Outlet data by European market, July 2004, March 2005, August 2006 and August 2007
- Figure 124: Mango: Number of stores by selected European country, March 2005, August 2006 and August 2007
- Figure 125: Mango: Share of European stores by country, August 2007
- Non-European activities
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- Figure 126: Mango: Non-European stores network, July 2004, March 2005, August 2006 and August 2007
- Mango Canada
- Mango US
- Retail offering
- Market positioning
- Product offer/brands
- New developments
- Pricing
- Advertising and marketing
- e-commerce and home shopping
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Marks & Spencer (M&S)
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- Figure 127: M&S UK: Clothing as % of clothing specialists’ sales, 2002-06
- Strategic evaluation
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- Figure 128: M&S: Business targets 2004/05-2007/08 and beyond
- Background
- Financial performance
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- Figure 129: M&S: Group financial performance – continuing operations, 2002/03-2006/07
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- Figure 130: M&S: UK retail sales by product category, 2004/05-2006/07
- Figure 131: M&S: Excl-VAT clothing sales, 2002/03-2006/07
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- Figure 132: Marks & Spencer: International sales performance, 2005/06 and 2006/07
- Store portfolio
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- Figure 133: M&S: UK and Republic of Ireland, outlet data, 2002/03-2006/07
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- Figure 134: M&S: European franchised outlet data, 2004-07
- Other international stores
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- Figure 135: M&S: Non-European franchise locations, July 2007
- Retail offering
- Market positioning
- Product offer
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- Figure 136: M&S: product innovations 2006/07
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- Figure 137: M&S: Own brand portfolio, 2007
- Advertising and marketing
- e-commerce and home shopping
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Primark/Penneys
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- Figure 138: Primark/Penneys: UK – clothing sales as share of all clothing specialists’ sales, 2002-06
- Strategic evaluation
- Background
- Financial data
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- Figure 139: Primark/Penneys: Group financial performance, 2001/02-2005/06
- Store portfolio
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- Figure 140: Primark/Penneys: Outlet data, 2002-06
- Overseas expansion
- Store environment
- Retail offering
- Brands/product offer
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- Figure 141: Primark own brand portfolio, 2007
- Figure 142: Primark: Turnover by product category, 2005/06
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
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Mini Company Profiles
Adolfo Dominguez
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- Figure 143: Adolfo Dominguez: Sales as share of clothing specialists’ sales in Spain, 2002-06
- Background
- Financial performance
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- Figure 144: Adolfo Dominguez: Group financial performance, 2002-06
- Store portfolio
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- Figure 145: Adolfo Dominguez: Outlets, 2002-06
- Figure 146: Adolfo Dominguez: Store development, 2002-06
- Figure 147: Adolfo Dominguez: European store portfolio by country, 2006
- Expansion plans
- Focus on megastores
- Asian expansion
- Corners within El Corte Inglés department stores
- Retail offering
- Market positioning
- Product offer
- Clothing
- Fragrances and skincare
- Accessories
- Brands
- Pricing and advertising
- e-commerce
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Diramode (Pimkie)
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- Background
- Financial performance
- Store portfolio
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- Figure 148: Pimkie: Outlet data, 2005 and 2006
- Retail offering
- Market positioning
- Brands
- Product offer and pricing
- Operational issues
- Advertising and marketing
- e-commerce and home shopping
Etam Group
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- Figure 149: Etam Group: Sales as share of clothing specialists’ sales in Europe, 2002-06
- Background
- Financial performance
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- Figure 150: Etam Group: Financial performance, 2001-06
- Store portfolio
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- Figure 151: Etam Group: Outlet data, 2001-2006
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- Figure 152: Etam: Outlet numbers by country, 2003-06
- Figure 153: Etam: Outlet numbers by brand, 2001-06
- Retail offering
- Products, brands and market positioning
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- Figure 154: Etam: Brands, 2007
- e-commerce
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Grupo Induyco
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- Figure 155: Grupo Induyco: Sales as share of clothing specialists’ sales in Spain, 2002-06
- Background
- Financial performance
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- Figure 156: Grupo Induyco: Estimated sales, 2002-06
- Store portfolio
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- Figure 157: Grupo Induyco: Outlet data, 2004 and 2006
- Retail offering
- Market positioning
- Brands and Product offer
- Sfera
- Operational issues
- e-commerce
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