This report is the second in a two-part series on the beverage market. It provides a consumer-centric view of the current market, trends and future opportunities. More specifically, the report addresses the following issues:
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Fast Forward Trends
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Race and Ethnicity
Custom Consumer Groups
Cluster Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Cohort Definition
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
Other
Insights and Opportunities: A Consumer-centric Perspective
Market Drivers—Demographic Factors
Market Drivers—Obesity and the Shift from Health to “Wellness”
The People: Usage
The People: Kid and Teen Usage
The People: Beverage Purchase Decision Drivers
The People: How Beverages are Perceived and Evaluated
The People: Retail Channel Use and Where Beverages are Consumed
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How shifts in the demographic composition of the U.S. are shaping the future of the beverage market
