This report focuses on five major segments within the edible fats and oils market: mayonnaise; cooking and salad oil; olive oil; pan spray; and shortening. Besides presenting sales data on a segment-by-segment basis, the report considers a range of topics, including the following:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Fast Forward Trends
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance – Overview
Segment Performance – Mayonnaise
Segment Performance – Cooking and Salad Oil
Segment Performance – Olive Oil
Segment Performance – Microwave Browning/Pan Spray
Segment Performance – Shortening
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Cluster Analysis Reveals “Brand Loyals”, “Extra Virgin Olive Oilers” and “Store Branders”
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Mayonnaise
Brand Share – Cooking and Salad Oil
Brand Share – Olive Oil
Brand Share – Microwave Browning/Pan Spray
Brand Share – Shortening
Brand Qualities
Innovation and Innovators
Advertising and Promotion
Brand Usage
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
Other
Retail Channels – Overview
Retail Channels – Other
Retail Channels – Supermarkets
Usage of Edible Fats and Oils
Attitudes and Opinions about Olive Oil
IRI/Builders Panel Data
23rd July 2008
Unilever sends Bertolli oil packing.
|
The size of the market, and its potential for growth. How can a category that is built on “flavor neutral background products” stand out? 
