Table of Contents
Scope and Themes
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- What you need to know
- Resources used for consumer sections
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- America is aging, but striving to stay healthy
- Media and popular culture
- Health topics of interest to women
- Who do women consult for guidance?
- Women’s opinions about pharmaceuticals, medical treatments, and insurance
- The practitioners and services that women use
- Exercise—how does it fit into a woman’s life?
- Diet management
- Reasons for diet management
- Women’s nutritional and shopping behaviors
- Future trends
- What older women want
- Pharmaceuticals, medical and alternative practitioners, and insurance
- Retail medicine
- Focus on prevention and nutrition
- Marketing to the 20%
Market Background
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- America is aging, but women want to stay young
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- Figure 1: Female population by age, 2002-12
- Women embrace cosmetic enhancements
- Women seek strength and health
- Women strive to balance work and family
- What women aged 50+ think about aging
- The disconnect: knowing what’s good for you and doing it
- What women are actually practicing
- Areas where women can improve
- Influential Internet sites and blogs
Women and Body Image
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- The influence of popular cultural and body image
- “Standards” of beauty
- Women and eating disorders
Health Topics of Interest to Women
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- Age makes a difference
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- Figure 2: Interest in health-related topics, by age, June 2007
- Marital status
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- Figure 3: Interest in health-related topics, by marital status, June 2007
- Children in the house
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- Figure 4: Interest in health-related topics, by number of children in the household, June 2007
- Education
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- Figure 5: Interest in health-related topics, by education, June 2007
Where do Women Go for Guidance?
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- Reported sources for guidance
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- Figure 6: Sources for guidance regarding health issues, by age, June 2007
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- Figure 7: Sources for guidance regarding health issues, by marital status, June 2007
Women’s Opinions about Pharmaceuticals, Medical Treatments, and Insurance
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- Attitudes about pharmaceuticals
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- Figure 8: Attitudes about pharmaceuticals, by age, Jan-Oct 2006
- Pharmaceutical trends
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- Figure 9: Trends in attitudes about pharmaceuticals, 2002-06
- Insurance coverage
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- Figure 10: Ownership of life/health insurance, total, Jan-Oct 2006
- Types of insurance coverage
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- Figure 11: Ownership of life/health insurance, by age, Jan-Oct 2006
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- Figure 12: Ownership of life/health insurance, by race/ethnicity, Jan-Oct 2006
The Practitioners and Services that Women Use
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- Professional visitations
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- Figure 13: Practitioners visited at least once a year, by age, June 2007
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- Figure 14: Practitioners visited at least once a year, by income, June 2007
- Other health services
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- Figure 15: Health services tried in the last year, by age, June 2007
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- Figure 16: Health services tried in the last year, by education, June 2007
Exercise—How Does it Fit into a Woman’s Life?
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- Exercise participation
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- Figure 17: Participation in regular exercise program in the past year, by income, Jan-Oct 2006
- Frequency of exercise
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- Figure 18: Exercise frequency, Jan-Oct 2006
Advertising
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- Advertisements for women’s health products
- Actonel
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- Figure 19: Advertisement for Actonel
- Astrazeneca
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- Figure 20: Advertisement for Astrazeneca
- Bristol-Myers Squibb
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- Figure 21: Advertisement for Bristol-Myers Squibb
- Citracal
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- Figure 22: Advertisement for Citracal
- Clearblue
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- Figure 23: Advertisement for Clearblue
- Estroven
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- Figure 24: Advertisement for Estroven
- Fosamax
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- Figure 25: Advertisement for Fosamax
- Gardasil
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- Figure 26: Advertisement for Gardasil
- Loestrin
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- Figure 27: Advertisement for Loestrin
- Boniva
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- Figure 28: Advertisement for Boniva
- Viactiv
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- Figure 29: Advertisement for Viactiv
- Wyeth know menopause
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- Figure 30: Advertisement for Wyeth
Diet Management
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- Aging
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- Figure 31: Watching/controlling diet, by age, Jan-Oct 2006
- Race/ethnicity
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- Figure 32: Watching/controlling diet, by race and ethnic origin, Jan-Oct 2006
- Figure 33: Household income distribution by Hispanic origin of householder, 2005
- Trends 2002-06
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- Figure 34: Trends in watching or controlling diet, 2002-06
- Reasons for diet management
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- Figure 35: Reason for watching diet, by age, Jan-Oct 2006
Women’s Nutritional and Shopping Behavior
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- Shopping practices
- Age
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- Figure 36: Nutritional and food shopping habits, by age, June 2007
- Income
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- Figure 37: Nutritional and food shopping habits, by income, June 2007
- Juggling work and family
- Energy and diet snacks and bars
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- Figure 38: Consumption of energy/diet snacks and bars, Jan-Oct 2006
- Brands of snack bars
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- Figure 39: Brand of energy/diet snacks and bars consumed, by age, Jan-Oct 2006
- Quantity
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- Figure 40: Amount of energy/diet snacks and bars consumed in last 30 days, Jan-Oct 2006
- Vitamins and minerals
- More as they age
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- Figure 41: Vitamin consumption, by age, Jan-Oct 2006
- Families
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- Figure 42: Vitamin consumption, by cohort, Jan-Oct 2006
- Frequency of vitamin/supplements taken
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- Figure 43: Frequency of vitamin consumption, Jan-Oct 2006
Future Trends
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- Older women will make up more of the female population
- Pharmaceuticals, medical and alternative practitioners, and insurance
- Retail medicine
- Focus on prevention and nutrition
- Exercise
- Medical research
- Ethnicity and race
- Misuse of medicine
- Concepts of beauty and body image
- Images of women on television
- Strong in mind and community as well
Appendix: Trade Organizations
Appendix: Simmons Cohorts
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- Figure 44: Married couples cohorts
- Figure 45: Single women cohorts
- Figure 46: Single men cohorts
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