Older American women are living decades longer than previous generations, and view retirement age as a second chapter in life during which they maintain active and healthy lifestyles. Yet women are more concerned than men about having a youthful appearance.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Background
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Organizations
Appendix: Simmons Cohorts
Other
Women and Body Image
Health Topics of Interest to Women
Where do Women Go for Guidance?
Women’s Opinions about Pharmaceuticals, Medical Treatments, and Insurance
The Practitioners and Services that Women Use
Exercise—How Does it Fit into a Woman’s Life?
Advertising
Diet Management
Women’s Nutritional and Shopping Behavior
Future Trends
18th August 2008
With women increasingly concerned about chemicals in products, manufacturers need to be aware that products for pregnant women should have a far wider appeal. |
The proliferation of media outlets, such as cable and satellite television and the Internet, has made it significantly easier for women to learn about health issues, affecting how they perceive themselves and their bodies.
