Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market background
- Attitudes toward holidays
- Holiday shopping behavior
- Online shopping behavior
Market Background
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- Holiday shopping trends
- Christmas tops all holiday spending
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- Figure 1: Average annual holiday spending, May 2007
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- Figure 2: Average annual holiday spending, by age, May 2007
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- Figure 3: Average annual holiday spending, by household income, May 2007
- Market size
- Key points
- Holiday sales, by holiday
- Overview
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- Figure 4: Sales of holiday products, by holiday, 2004 and 2006
Decorators, Entertainers and Givers
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- Figure 5: Overlap among Decorators, Entertainers and Givers, May 2007
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Attitudes Toward Holidays
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- Summary
- Holiday participation
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- Figure 6: Participation in holidays, May 2007
- Hosting for the holidays
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- Figure 7: Hosted a party/dinner, by holiday and household income, May 2007
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- Figure 8: Hosted a party/dinner, by holiday and race/ethnicity, May 2007
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- Figure 9: Hosted a party/dinner, by holiday and marital status, May 2007
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- Figure 10: Hosted a party/dinner, by holiday and presence of children, May 2007
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- Figure 11: Hosted a party/dinner, by holiday and cohort, May 2007
- Decorating for the holidays
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- Figure 12: Decorated for a holiday, by holiday and household income, May 2007
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- Figure 13: Decorated for a holiday, by holiday and race/ethnicity, May 2007
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- Figure 14: Decorated for a holiday, by holiday and presence of children, May 2007
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- Figure 15: Decorated for holidays, by holiday and cohort, May 2007
Holiday Shopping Behavior
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- Summary
- Shopping companions
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- Figure 16: Holiday shopping companions, by age, May 2007
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- Figure 17: Holiday shopping companions, by cohort, May 2007
- Month when winter holiday shopping begins
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- Figure 18: Month when begin winter holiday shopping, by gender, May 2007
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- Figure 19: Month when begin winter holiday shopping, by age, May 2007
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- Figure 20: Month when begin winter holiday shopping, by cohort, May 2007
- Incidence of gift buying
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- Figure 21: Incidence of gift buying, by holiday and household income, May 2007
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- Figure 22: Incidence of gift buying, by holiday and race/ethnicity, May 2007
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- Figure 23: Incidence of gift buying, by holiday and marital status, May 2007
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- Figure 24: Incidence of gift buying, by holiday and presence of children, May 2007
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- Figure 25: Incidence of gift buying, by holiday and cohort, May 2007
- Preferred retail channels for gift buying
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- Figure 26: Preferred retail channels for gift shopping, by gender, May 2007
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- Figure 27: Preferred retail channels for gift shopping, by age, May 2007
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- Figure 28: Preferred retail channels for gift shopping, by household income, May 2007
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- Figure 29: Preferred retail channels for gift shopping, by race/ethnicity, May 2007
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- Figure 30: Preferred retail channels for gift shopping, by presence of children, May 2007
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- Figure 31: Preferred retail channels for gift shopping, by cohort, May 2007
- Preferred retail channels for decoration buying
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- Figure 32: Preferred retail channels for buying holiday decorations, by gender, May 2007
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- Figure 33: Preferred retail channels for buying holiday decorations, by race/ethnicity, May 2007
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- Figure 34: Preferred retail channels for buying holiday decorations, by cohort, May 2007
- Preferred retail channels for holiday food/drink buying
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- Figure 35: Preferred retail channels for buying holiday food/drink, by gender, May 2007
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- Figure 36: Preferred retail channels for buying holiday food/drink, by age, May 2007
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- Figure 37: Preferred retail channels for buying holiday food/drink, by presence of children, May 2007
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- Figure 38: Preferred retail channels for buying holiday food/drink, by cohort, May 2007
- Incentives to shop at a particular store or mall
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- Figure 39: Holiday shopping incentives that would appeal, by gender, May 2007
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- Figure 40: Holiday shopping incentives that would appeal, by age, May 2007
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- Figure 41: Holiday shopping incentives that would appeal, by race/ethnicity, May 2007
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- Figure 42: Holiday shopping incentives that would appeal, by presence of children, May 2007
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- Figure 43: Holiday shopping incentives that would appeal, by cohort, May 2007
- Brands associated positively with the holidays
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- Figure 44: Association between brands and holidays, by gender, May 2007
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- Figure 45: Association between brands and holidays, by age, May 2007
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- Figure 46: Association between brands and holidays, by race/ethnicity, May 2007
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- Figure 47: Association between brands and holidays, by cohort, May 2007
Online Shopping
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- Summary
- Share of shopping done online
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- Figure 48: Share of holiday shopping done online, by gender, May 2007
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- Figure 49: Share of holiday shopping done online, by age, May 2007
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- Figure 50: Share of holiday shopping done online, by household income, May 2007
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- Figure 51: Share of holiday shopping done online, by race/ethnicity, May 2007
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- Figure 52: Share of holiday shopping done online, by cohort, May 2007
- Websites used for holiday purchases in past year
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- Figure 53: Websites used for holiday shopping, by gender, May 2007
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- Figure 54: Websites used for holiday shopping, by age, May 2007
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- Figure 55: Websites used for holiday shopping, by household income, May 2007
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- Figure 56: Websites used for holiday shopping, by cohort, May 2007
- Use of Web pricing engines for holiday shopping
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- Figure 57: Price comparison search engines used for holiday shopping, by gender, May 2007
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- Figure 58: Price comparison search engines used for holiday shopping, by age, May 2007
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- Figure 59: Price comparison search engines used for holiday shopping, by household income, May 2007
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- Figure 60: Price comparison search engines used for holiday shopping, by race/ethnicity, May 2007
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- Figure 61: Price comparison search engines used for holiday shopping, by cohort, May 2007
Appendix: Trade Associations
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