This report is the second of two volumes examining holiday shopping in the U.S. This volume presents a broad range of consumer behavior and attitudes related to U.S. holidays, based on exclusive consumer research conducted for this report.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Background
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Trade Associations
Other
Decorators, Entertainers and Givers
Attitudes Toward Holidays
Holiday Shopping Behavior
Online Shopping
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Share of the population that celebrates each holiday
