Table of Contents
Scopes and Themes
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- What you need to know
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
Executive Summary
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- Snapshot of the market
- Seasons/holidays
- Product segments
- Principle factors driving the holiday shopping market
- What the future holds
Market Drivers
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- Key points
- Economy drives holiday spending
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- Figure 1: Key economic indicators (GDP, PDI, savings, unemployment), 2001-06
- The role of disposable income
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- Figure 2: Distribution of U.S. households, by income, 1999 and 2004
- Figure 3: Number of married and single U.S. households with children, by age, income, and race/ethnicity, 2005
- The impact of population trends
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- Figure 4: Population, by age, 2002-12
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- Figure 5: Generations, 2002-12
- Households with children
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- Figure 6: Households with children under age 18 present, 2001-06
- Figure 7: U.S. children and teen population and projections, 2001-11
- Hispanic consumers and holiday consumption
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- Figure 8: Population, by race and Hispanic origin, 2002-12
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- Figure 9: U.S. purchasing power, by race/Hispanic origin, 1990-2007
- Retailer dynamics influence holiday consumption
- Overview
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- Figure 10: Percentage of U.S. annual sales for leading retail sectors, by month, 2004
- Retailers promote “seasonal” all year long
- Holiday timing
- Seasonal merchandising between major holidays
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- Figure 11: FDM manufacturer brand sales of seasonal candy in the U.S., 2003 and 2005
- Online retail essential component of holiday shopping
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- Figure 12: U.S. broadband household projections, 2000-10
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- Figure 13: E-commerce spending summary, non-travel (retail) spending, 2005 and 2006
- Figure 14: Top gaining online retail categories by visitors, December 2006
- Marketing efforts influence consumer behavior
- Prepaid gift cards stress consumer loyalty, efficiency
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- Figure 15: Five-year tracking of U.S. consumers’ year-round gift card purchases and use, 2001-05
- Holiday shopping trends
- Women target market for seasonal cards
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- Figure 16: Frequency of greeting card purchase, by gender, December 2004
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- Figure 17: Frequency of greeting card purchase, by age, December 2004
- Boomers seek cards for milestone occasions
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- Figure 18: Sales of seasonal cards, by occasion, 1999-2004
- Passion for traditions
- Religious, culture drive holiday market
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- Figure 19: Religious preference, church membership and attendance, 1980-2002
- Post-holiday shopping and holidays as promotional kick-offs
Market Size and Trends
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- Key points
- Market size
- Holiday sales, by holiday
- Overview
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- Figure 20: Sales of holiday products, by holiday, 2004 and 2006
- Winter holiday
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- Figure 21: Winter holiday season shopping expenditures, at current and constant prices, 2001-06
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- Figure 22: Winter holiday retail sales compared to annual retail industry sales, 1994-2005
- Holiday participation
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- Figure 23: Holiday participation, by incidence of participation and spending, January 2005
- Figure 24: Graph: Holiday participation, by incidence of participation and spending, top seven, January 2005
Holiday Spending by Category
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- Key points
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- Figure 25: Sales of select holiday shopping products, segmented by product type, 2004 and 2006
- Gifts
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- Figure 26: Sales of holiday gifts, 2002-06
- Gift buying cycle: Black Friday and Cyber Monday
- Gift cards reach all-time high
- The rise of regifting
- Self-giving
- Confectionery
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- Figure 27: Sales of holiday candy, 2001-06*
- Leading confectionery holidays
- Premium chocolates
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- Figure 28: Total U.S. retail sales of premium chocolate, at current and constant prices, 2001-06
- Seasonal decorations
- Christmas decorations
- Halloween and Thanksgiving decorations
- Independence Day decorations
- The sudden popularity of inflatables
- Greeting cards
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- Figure 29: Sales of seasonal cards, by holiday, 2001-06
- E-cards
Holiday Shopping by Occasion
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- Key points
- Overview
- New Year’s
- Valentine’s Day
- St. Patrick’s Day
- Easter
- Mother’s Day
- Memorial Day
- Father’s Day
- Independence Day
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- Figure 30: Sales of Independence Day fireworks, 2001-06
- Labor Day
- Halloween
- Thanksgiving
- Hanukkah
- Christmas
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- Figure 31: Sales of Christmas trees—real and artificial, 2002-05
- Kwanzaa
Market Forecast
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- Holiday shopping market
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- Figure 32: Forecast of total value of U.S. consumer holiday season shopping expenditures, at current and constant prices, 2006-11
- Gifts
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- Figure 33: Forecast of U.S. sales of holiday gifts, at current and constant prices, 2006-11
- Confectionery (holiday candy)
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- Figure 34: Forecast of U.S. sales of holiday candy, at current and constant prices, 2006-11
- Greeting cards
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- Figure 35: Forecast of U.S. sales of seasonal cards, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
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