Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Key facts:
- Emergence of new markets for traditional players
- Opening of new revenue channels
- Relationship with Detroit in flux
- Evolution in distribution channels changing how cars are rented
- Income and age drive rental frequency
- The future: market growth, player consolidation in-store
Market Drivers
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- Key points:
- Travel expenditure
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- Figure 1: Travel expenditures in the U.S., at current and constant prices, 2002-07
- Business travel expenditure
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- Figure 2: Total spending on U.S. domestic business travel, at current and constant prices, 2002-07
- Airline passenger volume
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- Figure 3: Domestic and international enplanements, 2001-06
- Fuel costs
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- Figure 4: Motor gasoline retail price per gallon, U.S. city average, 2001-06
- Trip preference
- Income trends
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- Figure 5: Car rental incidence and frequency, by household income, 2006
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- Figure 6: Median household income, by age of householder, 2005
- Age trends
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- Figure 7: U.S. population projections, by age group, 2001-11
- Figure 8: Car rental incidence and frequency, by age, 2006
- Fees and taxes
- Car manufacturers’ misfortunes—impact on car production, cost of new cars, fleet management
Market Size
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- Key points:
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- Figure 9: Total U.S. sales of car rentals, at current and constant prices, 2002-07
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- Figure 10: Average U.S. car rental fleet size, total of all rental companies, 2002-07
Market Segmentation
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- Key points:
- Overview
- Location of rental: airport and off-airport sales
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- Figure 11: Total U.S. car rental sales on-airport and off-airport, 2004 and 2006
- Reason for rental: business and leisure sales
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- Figure 12: U.S. car rental sales, for business and leisure purposes, 2004 and 2006
- Airport and off-airport segments
- Airport rentals
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- Figure 13: Total U.S. retail sales of car rentals at airport locations, at current and constant prices, 2002-07
- Off-airport rentals
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- Figure 14: Total U.S. retail sales of car rentals at off-airport locations, at current and constant prices, 2002-07
- Business and leisure segments
- Business rentals
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- Figure 15: Total U.S. retail sales of car rentals for business purposes, at current and constant prices, 2002-07
- Leisure and replacement rentals
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- Figure 16: Total U.S. retail sales of car rentals for leisure and replacement purposes, at current and constant prices, 2002-07
Supply Structure
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- Key points:
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- Figure 17: Car rental sales, by company, 2004 and 2006
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- Figure 18: Average fleet size, by company, 2004 and 2006
- Company profiles
- Enterprise
- Hertz
- Avis Budget Group
- Overview
- Avis
- Budget
- Vanguard
- Overview
- National
- Alamo
- Dollar Thrifty
- Overview
- Dollar
- Thrifty
- Smaller players
- Advantage
- U-Save
- Rent-A-Wreck
Advertising and Promotion
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- Key points:
- Media expenditures
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- Figure 19: General media expenditures by selected car rental brands, 2005
- Keyword search
- Strategic partnerships
- Loyalty programs
- Social networking websites
- Marketing efforts by car rental companies
- Enterprise
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- Figure 20: Enterprise Car Rental—TV ad, 2006
- Hertz
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- Figure 21: Hertz—TV ad, 2006
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- Figure 22: Hertz—TV ad, 2006
- Avis
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- Figure 23: Avis—TV ad, 2006
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- Figure 24: Avis—TV ad, 2006
- Budget
- National
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- Figure 25: National Car Rental—TV ad, 2006
- Alamo
- Dollar Thrifty
Retail Distribution
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- Key points:
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- Figure 26: Car rental sales, by distribution channel, 2004 and 2006
- Profiles of retail channel service providers
- Car rental companies
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- Figure 27: Percentage of car rentals booked online, by rental car company, 2006
- Brick-and-mortar travel agencies
- American Express
- Carlson Wagonlit Travel
- BCD Travel
- Online travel services
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- Figure 28: Online travel agency market share, by volume, 2004
- Expedia and Hotwire
- Travelocity
- Orbitz and Cheap Tickets
- Priceline
- Meta-searchers
- Sidestep.com
- Kayak.com
- Mobissimo.com
- Other online travel suppliers and car rental websites
- Vacation.com
- Onetravel.com
- CarRentals.com
- A word about Global Distribution Systems
The Consumer
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- Key points:
- The demographics of the car rental consumer
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- Figure 29: Number of times in last 12 months rental car was purchased, March 2007
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- Figure 30: Incidence of renting a car, and number of rentals in last 12 months, by key demographics, March 2007
- Leisure travel involving rental cars
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- Figure 31: Number of leisure trips in last 12 months involving a car rental, by key demographics, March 2007
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- Figure 32: Time (in hours) willing to drive to a destination before preferring to fly, for leisure travel, by key demographics, March 2007
- Purpose of car rental
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- Figure 33: Purpose of most recent car rental, by gender, March 2007
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- Figure 34: Purpose of most recent car rental, by age, March 2007
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- Figure 35: Purpose of most recent car rental, by household income, March 2007
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- Figure 36: Purpose of most recent car rental, by race/Hispanic origin, March 2007
- Booking car rental
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- Figure 37: Booking method used to purchase most recent rental car, by gender, March 2007
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- Figure 38: Booking method used to purchase most recent rental car, by age, March 2007
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- Figure 39: Booking method used to purchase most recent rental car, by household income, March 2007
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- Figure 40: Booking method used to purchase most recent rental car, by race/Hispanic origin, March 2007
- Key criteria when renting a car
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- Figure 41: Criteria considered when purchasing a rental car, by gender, March 2007
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- Figure 42: Criteria considered when purchasing a rental car, by age, March 2007
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- Figure 43: Criteria considered when purchasing a rental car, by household income, March 2007
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- Figure 44: Criteria considered when purchasing a rental car, by race/Hispanic origin, March 2007
- Attitudes toward car rental
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- Figure 45: Attitudes toward car rental, by gender, March 2007
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- Figure 46: Attitudes toward car rental, by age, March 2007
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- Figure 47: Attitudes toward car rental, by household income, March 2007
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- Figure 48: Attitudes toward car rental, by race/Hispanic origin, March 2007
The Future
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- Key points:
- Consolidation expected
- Dependence on air travel
- Growth in local, neighborhood rentals expected
- Differentiation through streamlined service, variety of cars available, and onboard technology
- Hybrids gain space on rental lots
- Economic conditions
- Interest rates
- Market forecast
- Car rentals
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- Figure 49: Forecast of total U.S. sales of car rentals, at current and constant prices, 2007-12
- Leisure and replacement car rentals
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- Figure 50: Forecast of U.S. sales of leisure and replacement car rentals, at current and constant prices, 2007-12
- Business car rentals
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- Figure 51: Forecast of U.S. sales of business car rentals, at current and constant prices, 2007-12
- Forecast factors
Appendix: Trade Associations
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