Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Marriages are on the decline, yet destination weddings boom
- The key destination wedding demographics
- Wedding trends
- Destination wedding components
- Magazines are the most utilized and noticed source of exposure
- The destination wedding consumer
- Couples will continue to travel for their nuptials
Market Drivers
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- Key points
- Young people hold off on nuptials; prime wedding age bracket (25-34) grows
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- Figure 1: Estimated median age at first marriage, by gender, 1890-2006
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- Figure 2: Population aged 18 or older, 2002-12
- Echo Boomers, traditional; Gen Xers, high-end; Baby Boomers, intimate
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- Figure 3: Population by generation, 2007
- Echo Boom
- Generation X
- Baby Boomers
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- Figure 4: Top 10 Baby Boomer travel trends
- Marriage, divorce and second weddings/vow renewal
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- Figure 5: Marriages in the U.S., 2001-06
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- Figure 6: Persons 15 and older who were married, 1960-2005
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- Figure 7: Marital status of people aged 15 or older, by age, 2006
- Divorce
- The “second time around”
- Being single is “in”
- Couples looking for more intimate experiences with close friends and family…
- …and to save money
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- Figure 8: Attitudes toward financial security, 2006
- Diversity in population reflected in marriages
- Hispanics
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- Figure 9: Total population and Hispanic population by age, 2006
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- Figure 10: Incidence of destination weddings, by race/Hispanic origin, April 2007
- Interracial and cross-cultural marriages
- Gay weddings and commitment ceremonies
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- Figure 11: Relationship status of gay men and lesbians, by gender, 2001
- Online booking, real-time Web technology on the rise
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- Figure 12: Top online activities of Internet users, October 2006
Market Size and Trends
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- Key points
- Market size
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- Figure 13: Total destination wedding spending, 2001-06
- Figure 14: Total destination wedding spending, 2001-06
- Wedding market trends
- The general travel market
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- Figure 15: Paid vacation days available to private sector employees, by average wage and geographical
- Wedding dates
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- Figure 16: Marriages, by month, 2004
- Growth in high-end, extravagant weddings
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- Figure 17: Spend on destination weddings, already had vs. planning to have, 2007
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- Figure 18: Number of guests at destination weddings, already had vs. planning to have, 2007
- More men involved in planning
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- Figure 19: Attitudes towards destination wedding amenities, by gender, April 2007
- Weddings that “give back” and green weddings
- Giving the gift of travel
Market Structure and Players
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- Key points
- Hotels/resorts/cruises
- Hotels/resorts
- All-inclusives
- Cruise weddings
- Airlines
- Activities
- Destinations
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- Figure 20: Location of destination weddings, already had vs. planning to have, April 2007
- Figure 21: Location of destination wedding, by amount spent, April 2007
- Hawaii
- Caribbean
- Las Vegas
Advertising and Promotion
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- Key points
- Leading influences
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- Figure 22: Factors influencing the location of destination weddings, already had vs. planning to have,
- Magazine advertising
- Overview
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- Figure 23: Ad pages and revenue for bridal magazines, 2005 vs. 2006
- Figure 24: Condé Nast bridal publication circulation and reader profile
- Resorts
- Destinations
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- Figure 25: Destination Weddings and Honeymoons magazine ads, Summer 2007
- Other promotional activities
The Destination Wedding Consumer—Who Does It, and Where
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- Introduction
- Key points
- Topline highlight:
- Highlights by age:
- Highlights by household income:
- Highlights by presence of children:
- Hispanics:
- Marital status:
- Incidence of destination weddings
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- Figure 26: Incidence of destination weddings, by topline and age, April 2007
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- Figure 27: Incidence of destination weddings, by household income, April 2007
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- Figure 28: Incidence of destination weddings, by race/Hispanic origin, April 2007
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- Figure 29: Incidence of destination weddings, by marital status, April 2007
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- Figure 30: Incidence of destination weddings, by presence of children, April 2007
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- Figure 31: Incidence of destination weddings, by region, April 2007
- Location, location, location
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- Figure 32: Planned or actual location of destination wedding, April 2007
The Destination Wedding Consumer—All the Details
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- Reasons for choosing a destination wedding
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- Figure 33: Reasons for selecting a destination wedding, by topline and gender, April 2007
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- Figure 34: Reasons for selecting a destination wedding, by age, April 2007
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- Figure 35: Reasons for selecting a destination wedding, by household income, April 2007
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- Figure 36: Reasons for selecting a destination wedding, by presence of children, April 2007
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- Figure 37: Reasons for selecting a destination wedding, already had vs. planning to have, April 2007
- How much spent/to be spent on destination weddings
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- Figure 38: How much spent/to be spent on destination weddings, by topline and gender, April 2007
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- Figure 39: How much spent/to be spent on destination weddings, by age, April 2007
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- Figure 40: How much spent/to be spent on destination weddings, by household income, April 2007
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- Figure 41: How much spent/to be spent on destination weddings, by presence of children, April 2007
- Amount paid by parents
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- Figure 42: Amount of destination wedding paid by parents of bride or groom, by selected demographics,
- Number of guests
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- Figure 43: Number of guests at destination wedding, by age and presence of children, April 2007
- Use of a hotel wedding coordinator
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- Figure 44: Use of a hotel wedding coordinator for destination weddings, april 2007
- Media and other influences impacting destination decision
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- Figure 45: Media and other factors influencing destination decision, by topline and gender, April 2007
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- Figure 46: Media and other factors influencing destination decision, by age, April 2007
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- Figure 47: Media and other factors influencing destination decision, by household income, April 2007
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- Figure 48: Factors influencing destination decision, by presence of children, April 2007
- Attitudes towards destination wedding amenities
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- Figure 49: Attitudes towards destination wedding amenities, by age, April 2007
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- Figure 50: Attitudes towards destination wedding amenities, by household income, April 2007
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- Figure 51: Attitudes towards destination wedding amenities, by presence of children, April 2007
- Importance of destination wedding components
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- Figure 52: Importance of destination wedding components, April 2007
Future and Forecast
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- Future trends
- Key points
- Destination weddings become larger, more mainstream
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- Figure 53: Wedding cost, number of guests and parental share of cost, by already had vs planning to
- Echo Boomers drive the coming decade
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- Figure 54: Generations, 2002-12
- Hispanic market to boom
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- Figure 55: Population by race and Hispanic origin, 2002-12
- Niche weddings: vow renewals and gay weddings and commitment ceremonies
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- Figure 56: Amount spent on travel and travel accessories by gay men and lesbians,
- More adventurous weddings
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- Figure 57: Number of sports and adventure trips taken within the U.S. during the last two years,
- Market forecast
- Destination wedding market
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- Figure 58: Forecast of total U.S. destination wedding spending, at current and constant prices, 2006-11
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- Figure 59: Forecast of destination wedding spending, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
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