Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Snapshot of the market
- Not all segments are growing sales
- Many and varied segments, but just a few themes driving the category
- Shifts in suppliers
- Newer channels of distribution dominate
- Most consumers still shop based on price
- Modest but steady increases forecast
Market Drivers
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- The youth market
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- Figure 1: Population, by age, 2002-12
- KOL
- Lifestyle branding
- Innovation persuading consumers to trade up
- New fibers and antibacterial
- New quality supercedes outdated thread counts
- Designer influence continues to have an impact
- Eco-friendly products taking hold
- The green movement
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- Figure 2: Frequency of buying green products, by age, August 2006
- High-end environmental products
- Certified organic sheep ranching
Market Size and Trends
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- Figure 3: Total U.S. retail sales of bed and bath linens, at current and constant prices, 2001-06
- Figure 4: Graph: Total U.S. retail sales of bed and bath linens, at current and constant prices, 2001-06
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Market Segmentation
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- Introduction
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- Figure 5: Sales of bed and bath linens, 2004 and 2006
- Segment activity
- Comforters
- Sheets and pillowcases
- Sleep pillows
- Blankets
- Quilts/decorative pillows/throws
- Bedspreads
- Bath towels
Supply Structure
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- Overview
- Companies and brands
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- Figure 6: Leading manufacturer sales of bed and bath linens, key manufacturers, 2005 and 2006
- Company profiles
- Springs Industries
- WestPoint Home
- Pacific Coast Feather
- Sleep Innovations
- Hollander Home Fashions
- Welspun
- Franco Manufacturing
- Croscill
Advertising and Promotion
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- Kohl’s
- Sears
Retail Distribution
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- Introduction
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- Figure 7: U.S. retail sales of bed and bath linens, by channel, 2004 and 2006
- Discounters continue to dominate sales
- Shift moves towards specialty and warehouse
- Internet sales and testing
- In-store design components
- Other retailers expand home designs
- Everyday affordable luxury
- Differentiating among similar spaces
The Consumer
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- Introduction
- Summary
- Bed and bath linen purchases
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- Figure 8: Bed pillows, comforters/quilts, electric blankets, sheets/pillowcases, towels and other blankets purchased in the last 12 months, by demographics, May 2005-June 2006
- Amount spent on bed and bath linens
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- Figure 9: Spending on bed pillows, comforters/quilts, electric blankets, towels and other blankets in the last 12 months, by product, by age, May 2005-June 2006
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- Figure 10: Spending on bed pillows, comforters/quilts, electric blankets, sheets/pillowcases, and other blankets in the last 12 months, by product, by race/ethnicity, May 2005-June 2006
- Qualities considered when purchasing sheets/pillowcases
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- Figure 11: Qualities considered when purchasing sheets/pillowcases, December 2006
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- Figure 12: Qualities considered when purchasing sheets/pillowcases, by gender, December 2006
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- Figure 13: Qualities considered when purchasing sheets/pillowcases, by age, December 2006
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- Figure 14: Qualities considered when purchasing sheets/pillowcases, by household income, December 2006
- Qualities considered when purchasing blankets
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- Figure 15: Qualities considered when purchasing blankets, by gender, December 2006
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- Figure 16: Qualities considered when purchasing blankets, by age, December 2006
- Qualities considered when purchasing bath towels
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- Figure 17: Qualities considered when purchasing bathroom towels, by gender, December 2006
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- Figure 18: Qualities considered when purchasing bathroom towels, by age, December 2006
- Attitudes towards purchase of bed and bath linens
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- Figure 19: Qualities considered when purchasing bathroom towels, by gender, December 2006
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- Figure 20: Qualities considered when purchasing bathroom towels, by age, December 2006
- Sources of bed and bath linen purchases
- Sheets/pillowcases
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- Figure 21: Source of sheets/pillowcases purchased in the last 12 months, by retailer type, by age, December 2006
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- Figure 22: Source of sheets/pillowcases purchased in the last 12 months, by retailer type, by household income, December 2006
- Towels
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- Figure 23: Source of towels purchased in the last 12 months, by retailer type, by age, December 2006
- Blankets
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- Figure 24: Source of blankets purchased in the last 12 months, by retailer type, by age, December 2006
- Reasons for bedding purchases
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- Figure 25: Reasons for bedding purchases made in the last 12 months, by gender, December 2006
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- Figure 26: Reasons for sheets or pillowcase purchases made in the last 12 months, by age, December 2006
- Reasons for towel purchases
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- Figure 27: Reasons for towel purchases made in the last 12 months, by gender, December 2006
- Reasons for blanket purchases
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- Figure 28: Reasons for blanket purchases made in the last 12 months, by gender, December 2006
Future and Forecast
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- Future trends
- Innovative products will continue to target niche audiences
- Eco-friendly items offer form and function
- MARKET FORECAST
- Bedroom and bathroom linens
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- Figure 29: Forecast of bed and bath linens, at current and constant prices, 2006-11
- Figure 30: Graph: Forecast of bed and bath linens, at current and constant prices, 2006-11
Appendix: Trade Associations
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