This report covers sheets and pillowcases, bath towels, comforters, sleep pillows, foam/pillows toppers, blankets, down comforters, quilts, decorative pillows, and throws. It seeks to explain two seemingly contradictory aspects of the market: sales are being driven largely by replacement needs, the youth market and consumers seeking affordable at-home luxury, yet bed and bath linen sales grew 10.3% from 2005-06, reflecting the changes that manufacturers and retailers alike have made in adjusting to a rapidly changing business environment.

This report offers consumer insights and retail status of the following topics:

How the influx of foreign companies introducing downward price pressure has affected U.S.-based manufacturers.

How retailers have worked to cut their own costs through direct sourcing.

How consumers have benefited from continued low prices across a range of bed and bath linen products.

The continued evolution of manufacturers catering to consumers’ needs and whims by offering more organic and eco-friendly products, as well as “hotel-quality” luxury linens and towels that allow consumers to recreate a posh hotel or spa experience at home.

Usage of materials that offer anti-microbial benefits and improved drying properties, in addition to softer fabrics as a response to Baby Boomers’ desire for products that are better suited for aging and delicate skin.

Overall, in spite of (or because of) the many changes affecting the bed and bath linen industry, the outlook for this industry is improving, as replacement lifecycles are shortened by consumers hoping to freshen up the look of their homes, without incurring immense costs.

The bed and bath linen market is defined to include the following items: sheets and pillowcases, bath towels, comforters, sleep pillows, foam/pillows toppers, blankets, down comforters, quilts, decorative pillows, and throws.

Excluded from this report are: duvets, bed skirts, mattress pads, mattresses, box springs, rugs, bath mats, shower curtains, tank sets, hand towels, and finger towels.