Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Strong growth for market in which convenience trumps healthfulness
- Convenience drives growth
- Healthfulness a lower priority for manufacturers and consumers
- Market dominated by frozen handheld snacks
- Key demographics: families with children and blacks
- Frozen snacks growth may be at frozen foods’ expense; fast food a challenge
- Key consumer takeaways
- Younger respondents, those with kids, and those with lower incomes exhibit high usage
- Hot Pockets shows highest penetration; Asian snacks do less well with Asians
- Price, microwave-ready, number of snack in package most important attributes
- Frozen snacks taste better in oven; often eaten as meal; not viewed as unhealthy
- Need for more portable, “lighter” snacks; females want healthier options
Market Drivers
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- Families with kids help drive market
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- Figure 1: Household consumption of frozen snacks, by presence of children in the household, January-September 2005
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- Figure 2: Teen consumption of frozen snacks, January-September 2005
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- Figure 3: U.S. children and teen population, by age, 2001-11
- Black households drive category growth
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- Figure 4: Household consumption of frozen snacks, by race/ethnicity, January-September 2005
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- Figure 5: Usage frequency of frozen hot snacks, by race/ethnicity, January-September 2005
- Sales of premium frozen snacks drive growth
- Frozen meals losing ground to frozen snacks
- Restaurants—increased carryout and drive-thru
- In-store delis compete with frozen snacks for sales
- Ethnic flavors continue to become mainstream
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- Figure 6: Consumption of different types of snacks by self and another adult in the household, by race/ethnicity, September 2006
Market Size and Trends
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- Market size
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- Figure 7: Total U.S. retail sales of frozen snacks, at current and constant prices, 2001-06
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- Figure 8: Graph Total U.S. retail sales of frozen snacks, at current and constant prices, 2001-06
- Wal-Mart estimate
- Market trends
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- Figure 9: Number of frozen snack product introductions, by claim, 2001-06
Market Segmentation
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- Overview
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- Figure 10: FDM sales of frozen snacks, segmented by type, 2004 and 2006
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- Figure 11: Graph: FDM sales of frozen snacks, segmented by type, 2006
- Frozen handheld entrées (non-breakfast)
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- Figure 12: FDM sales of frozen handheld entrées, at current and constant prices, 2001-06
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- Figure 13: Graph: FDM sales of frozen handheld entrées, at current and constant prices, 2001-06
- Frozen appetizers
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- Figure 14: FDM sales of frozen appetizers, at current and constant prices, 2001-06
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- Figure 15: Graph: FDM sales of frozen appetizers, at current and constant prices, 2001-06
- Frozen pretzels
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- Figure 16: FDM sales of frozen pretzels, at current and constant prices, 2001-06
- Figure 17: Graph: FDM sales of frozen pretzels, at current and constant prices, 2001-06
Supply Structure
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- Company and brand sales
- Overview
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- Figure 18: Manufacturer sales of frozen snacks in the U.S., 2003 and 2005
- Frozen handheld entrées (non-breakfast)
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- Figure 19: Manufacturer brand sales of frozen handheld entrées in the U.S., 2003 and 2005
- Frozen appetizers
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- Figure 20: Manufacturer brand sales of frozen appetizers in the U.S., 2003 and 2005
- Frozen pretzels
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- Figure 21: Manufacturer brand sales of frozen pretzels in the U.S., 2003 and 2005
- Company Profiles
- Nestlé
- Ruiz
- General Mills
- Heinz
Advertising and Promotion
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- Nestlé
- Focus on Hot Pocket Deli Style
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- Figure 22: Hot Pockets Deli Style, 2006
- Focus on Hot Pocket Sub Pockets
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- Figure 23: Hot Pockets Sub Pockets, 2006
- Ruiz
- General Mills—Focus on Totino’s Pizza Rolls
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- Figure 24: Totino’s Pizza Rolls, 2006
- Schwan’s—Focus on Pagoda Asian Sensations
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- Figure 25: Pagoda Asian Sensations, 2006
Retail Distribution
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- Introduction
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- Figure 26: U.S. retail sales frozen snacks, by channel, 2004 and 2006
- Figure 27: Graph: U.S. retail sales frozen snacks, by channel, 2006
- Supermarkets
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- Figure 28: U.S. supermarket sales of frozen snacks, at current and constant prices, 2001-06
The Consumer: Frozen Snack Usage, Types, and Brand Analysis
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- Introduction
- Summary
- Snapshot: incidence of use
- Snapshot: frozen snack types
- Snapshot: frozen snack brands
- Snapshot: teens
- Household consumption of frozen snacks
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- Figure 29: Household consumption of frozen snacks, January-September 2005
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- Figure 30: Household consumption of frozen snacks, by age, January-September 2005
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- Figure 31: Household consumption of frozen snacks, by race/ethnicity, January-September 2005
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- Figure 32: Household consumption of frozen snacks, by presence of children, January-September 2005
- Types of frozen snacks consumed
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- Figure 33: Types of frozen snacks consumed, November 2006
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- Figure 34: Types of frozen snacks consumed, by age, November 2006
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- Figure 35: Types of frozen snacks consumed, by race/ethnicity, November 2006
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- Figure 36: Types of frozen snacks consumed, by household ncome, November 2006
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- Figure 37: Types of frozen snacks consumed, by presence of children under 18, November 2006
- Brands of frozen snacks consumed
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- Figure 38: Household consumption of frozen snacks, January-September 2005
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- Figure 39: Household consumption of frozen snacks, by age, January-September 2005
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- Figure 40: Household consumption of frozen snacks, by race/ethnicity, January-September 2005
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- Figure 41: Household consumption of frozen snacks, by household income, January-September 2005
- Teen frozen snack consumption
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- Figure 42: Teen consumption of hot frozen snacks, January-September 2005
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- Figure 43: Teen consumption of hot frozen snacks, by gender, January-September 2005
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- Figure 44: Teen consumption of hot frozen snacks, by race/ethnicity, January-September 2005
The Consumer: Attitudes, Product Attributes, What Consumers Want to See
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- Introduction
- Summary
- Snapshot: attributes viewed as important when purchasing frozen snacks
- Snapshot: attitudes toward frozen snacks
- Snapshot: types of frozen snacks you would like to see
- Important attributes when purchasing frozen snacks
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- Figure 45: attributes viewed as important when purchasing frozen snacks, by gender, November 2006
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- Figure 46: attributes viewed as important when purchasing frozen snacks, by age, November 2006
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- Figure 47: attributes viewed as important when purchasing frozen snacks, by presence of children, November 2006
- Attitudes toward frozen snacks
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- Figure 48: Attitudes toward frozen snacks, November 2006
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- Figure 49: Attitudes toward frozen snacks, by age, November 2006
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- Figure 50: Attitudes toward frozen snacks, by race/ethnicity, November 2006
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- Figure 51: Attitudes toward frozen snacks, by presence of children under 18, November 2006
- Types of frozen snacks you would like to see
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- Figure 52: Frozen snacks you would like to see, November 2006
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- Figure 53: Frozen snacks you would like to see, by gender, November 2006
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- Figure 54: Frozen snacks you would like to see, by age, November 2006
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- Figure 55: Frozen snacks you would like to see, by race/ethnicity, November 2006
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- Figure 56: Frozen snacks you would like to see, by household income, November 2006
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- Figure 57: Frozen snacks you would like to see, by presence of children under 18, November 2006
Future and Forecast
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- Future trends
- Children a key driver—population growth of children and teens to diverge
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- Figure 58: U.S. children and teen population, by age, 2001-11
- Ethnic flavors have room to grow
- Need for more portable, “lighter” snacks
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- Figure 59: Frozen snacks you would like to see, by age, November 2006
- Increased packaging for convenience
- Females may respond to more healthful options
- Market forecast
- Frozen snacks
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- Figure 60: Forecast of total U.S. sales of frozen snacks, at current and constant prices, 2006-11
- Frozen handheld entrées
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- Figure 61: Forecast of U.S. FDM sales of frozen handheld entrées, at current and constant prices, 2006-11
- Frozen appetizers
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- Figure 62: Forecast of U.S. FDM sales of frozen appetizers, at current and constant prices, 2006-11
- Frozen pretzels
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- Figure 63: Forecast of U.S. FDM sales of frozen pretzels, at current and constant prices, 2006-11
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
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