Table of Contents
Issues in the Market
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- Definition
- Abbreviations
Insights and Opportunities
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- Customers want healthier options
- Increasing frequency
- Tracking your meal
- Increasing spend per order
- Enticing the kids
- Even more competition from supermarkets
Market in Brief
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- Small but showing the fastest growth…
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- Figure 1: Comparison of performance of different sectors in the eating out market, 2001-06
- …facilitated by social trends…
- …and operator development
- Pizza, Chinese and Indian = 80% of the market
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- Figure 2: UK home delivery market, by sector, 2001 and 2006
- Expansion impacted by fragmented supply
- Profile young and lower socio-economic
- Leaflets are not just junk mail
- Everyday occurrence
- Hang the calories
Fast Forward Trends
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- Trend 1: Local Heroes
- Observations:
- Implications:
- Trend 2: Help the Aged?
- Observations:
- Implications:
- Trend 3: Back to the Future
- Observations:
- Implications:
Internal Market Environment
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- Key points:
- Seasonality
- The Big Brother factor
- Advances in technology
- Rise in working women makes cooking a chore
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- Figure 3: Trends in the number of working women, 2001-06
- Competition from ready meals and ready-to-cook products
- Healthy eating trends
- Steady decline in formal eating habits
- Dietary habits
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- Figure 4: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on cooking habits, 2005
- Figure 5: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on food, 2005
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- Figure 6: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on diet, 2005
Broader Market Environment
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- Key points:
- Consumer spending power
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- Figure 7: PDI and consumer expenditure, at constant 2001 prices, 2001-11
- Age factors affecting home delivery market
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- Figure 8: Trends and projections in total UK population, by age group, 2001-11
- Figure 9: Forecast adult population trends, by socio-economic group, 2001-11
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- Figure 10: Forecast adult population trends, by lifestage, 2001-11
- Internet penetration
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- Figure 11: Internet penetration, by gender, socio-economic group, age, region and working status, January 2001-July 2006
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- Figure 12: Digital media usage, May and July 2006
Competitive Context
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- Key points:
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- Figure 13: The UK market for eating out, 2001-06
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- Figure 14: The UK market for eating out*, by sector, 2001-06
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points:
Market Size and Forecast
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- Key points:
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- Figure 15: UK home delivery market size, 2001-11
- Past market performance
- Present market performance
- Future market performance
- Factors used in the forecast
Segment Performance
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- Key points:
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- Figure 16: UK home delivery market by sector, 2001 and 2006
- Pizza
- Chinese
- Indian
- Other ethnic foods
- Fish and chips
- Other home delivery formats
Companies and Products
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- Key points:
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- Figure 17: Leading operators, by number of outlets offering home delivery, September 2006
- Domino’s Pizza UK & IRL plc
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- Figure 18: Domino’s store numbers and openings, 2001-06
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- Figure 19: Domino’s store profile, by country, April 2006
- Pizza Hut
- Papa John’s/Perfect Pizza
- Pizza GoGo
- Harlequin Restaurants
- Clapham House Group
- easyPizza
- Basilico
- Deliverance
Brand Communication & Promotion
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- Key points:
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- Figure 20: Advertising expenditure of top four pizza restaurants, by channel used, 2005/06*
Type of Home Delivery Outlets Used
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- Key points:
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- Figure 21: Type of home delivery outlets used, 2004 and 2006
- Home delivery favoured by younger, mid-market consumers
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- Figure 22: Consumers who order pizza and ethnic home delivery, by gender, age, socio-economic group and marital status, July 2006
- Ordering focused among pre-/no family and family consumers
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- Figure 23: Consumers who order pizza and ethnic home delivery, by detailed lifestage groups, July 2006
- Londoners prefer pizza while others opt for ethnic
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- Figure 24: Consumers who order pizza and ethnic home delivery, by region, ACORN cateogory, working status and age of own children, July 2006
- Strong correlation between home delivery ordering and Internet usage
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- Figure 25: Consumers who order pizza and ethnic home delivery, by media, Internet and supermarket usage and commercial TV viewing, July 2006
Frequency of Ordering Home Deliveries
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- Key points:
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- Figure 26: Frequency with which home deliveries are ordered, July 2006
- Detailed demographics
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- Figure 27: Frequency with which home deliveries are ordered, by gender, age, socio-economic group and marital status, July 2006
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- Figure 28: Frequency with which home deliveries are ordered, by detailed lifestage groups, July 2006
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- Figure 29: Frequency with which home deliveries are ordered, by region, ACORN cateogory, working status and age of own children, July 2006
- Figure 30: Frequency with which home deliveries are ordered, by media, Internet and supermarket usage and commercial TV viewing, July 2006
Attitudes Towards Home Delivery
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- Key points:
- Do consumers order because they can’t be bothered to cook?
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- Figure 31: Attitudes towards home deliveries, July 2006
- Nearly three quarters of consumers who order ethnic food, still do so over the phone
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- Figure 32: Most popular attitudes towards home deliveries, by consumers who order pizza and ethnic home delivery, July 2006
- Leaflet drops are still very influential
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- Figure 33: Next most popular attitudes towards home deliveries, by consumers who order pizza and ethnic home delivery, July 2006
- Heavy users the most influenced by leaflet drops
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- Figure 34: Most popular attitudes towards home deliveries, by frequency with which home deliveries are ordered, July 2006
- Figure 35: Next most popular attitudes towards home deliveries, by frequency with which home deliveries are ordered, July 2006
- Most popular attitudes towards home delivery by detailed demographics
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- Figure 36: Most popular attitudes towards home delivery, by gender, age, socio-economic group and marital status, July 2006
- Figure 37: Most popular attitudes towards home delivery, by detailed lifestage groups, July 2006
- Figure 38: Most popular attitudes towards home delivery, by region, ACORN cateogory, working status and age of own children, July 2006
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- Figure 39: Most popular attitudes towards home delivery, by media, Internet and supermarket usage and commercial TV viewing, July 2006
- Next most popular attitudes towards home delivery
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- Figure 40: Next most popular attitudes towards home delivery, by gender, age, socio-economic group and marital status, July 2006
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- Figure 41: Next most popular attitudes towards home delivery, by detailed lifestage groups, July 2006
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- Figure 42: Next most popular attitudes towards home delivery, by region, ACORN cateogory, working status and age of own children, July 2006
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- Figure 43: Next most popular attitudes towards home delivery, by media, Internet and supermarket usage and commercial TV viewing, July 2006
- Chinese tops the bill
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- Figure 44: Repertoire of type of home delivery ordered, July 2006
- A meal in without the effort
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- Figure 45: Repertoire of attitudes towards home delivery, July 2006
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