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Home Delivery - UK - October 2006

ISSUES IN THE MARKET
Definition
 ABBREVIATIONS
INSIGHTS AND OPPORTUNITIES
Customers want healthier options
Increasing frequency
Tracking your meal
Increasing spend per order
Enticing the kids
Even more competition from supermarkets
MARKET IN BRIEF
Small but showing the fastest growth…
Figure 1: Comparison of performance of different sectors in the eating out market, 2001-06
…facilitated by social trends…
…and operator development
Pizza, Chinese and Indian = 80% of the market
Figure 2: UK home delivery market, by sector, 2001 and 2006
Expansion impacted by fragmented supply
Profile young and lower socio-economic
Leaflets are not just junk mail
Everyday occurrence
Hang the calories
FAST FORWARD TRENDS
 TREND 1: LOCAL HEROES
Observations:
Implications:
 TREND 2: HELP THE AGED?
Observations:
Implications:
 TREND 3: BACK TO THE FUTURE
Observations:
Implications:
INTERNAL MARKET ENVIRONMENT
Key points:
Seasonality
The Big Brother factor
Advances in technology
Rise in working women makes cooking a chore
Figure 3: Trends in the number of working women, 2001-06
Competition from ready meals and ready-to-cook products
Healthy eating trends
Steady decline in formal eating habits
Dietary habits
Figure 4: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on cooking habits, 2005
Figure 5: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on food, 2005
Figure 6: Agreement with the statements ‘I think all fast food is junk’ and ‘I like to eat takeaway meals’, by agreement with lifestyle statements on diet, 2005
BROADER MARKET ENVIRONMENT
Key points:
Consumer spending power
Figure 7: PDI and consumer expenditure, at constant 2001 prices, 2001-11
Age factors affecting home delivery market
Figure 8: Trends and projections in total UK population, by age group, 2001-11
Figure 9: Forecast adult population trends, by socio-economic group, 2001-11
Figure 10: Forecast adult population trends, by lifestage, 2001-11
Internet penetration
Figure 11: Internet penetration, by gender, socio-economic group, age, region and working status, January 2001-July 2006
Figure 12: Digital media usage, May and July 2006
COMPETITIVE CONTEXT
Key points:
Figure 13: The UK market for eating out, 2001-06
Figure 14: The UK market for eating out*, by sector, 2001-06
STRENGTHS AND WEAKNESSES IN THE MARKET
Strengths
Weaknesses
WHO’S INNOVATING?
Key points:
MARKET SIZE AND FORECAST
Key points:
Figure 15: UK home delivery market size, 2001-11
Past market performance
Present market performance
Future market performance
 FACTORS USED IN THE FORECAST
SEGMENT PERFORMANCE
Key points:
Figure 16: UK home delivery market by sector, 2001 and 2006
Pizza
Chinese
Indian
Other ethnic foods
Fish and chips
Other home delivery formats
COMPANIES AND PRODUCTS
Key points:
Figure 17: Leading operators, by number of outlets offering home delivery, September 2006
Domino’s Pizza UK & IRL plc
Figure 18: Domino’s store numbers and openings, 2001-06
Figure 19: Domino’s store profile, by country, April 2006
Pizza Hut
Papa John’s/Perfect Pizza
Pizza GoGo
Harlequin Restaurants
Clapham House Group
easyPizza
Basilico
Deliverance
BRAND COMMUNICATION & PROMOTION
Key points:
Figure 20: Advertising expenditure of top four pizza restaurants, by channel used, 2005/06*
TYPE OF HOME DELIVERY OUTLETS USED
Key points:
Figure 21: Type of home delivery outlets used, 2004 and 2006
Home delivery favoured by younger, mid-market consumers
Figure 22: Consumers who order pizza and ethnic home delivery, by gender, age, socio-economic group and marital status, July 2006
Ordering focused among pre-/no family and family consumers
Figure 23: Consumers who order pizza and ethnic home delivery, by detailed lifestage groups, July 2006
Londoners prefer pizza while others opt for ethnic
Figure 24: Consumers who order pizza and ethnic home delivery, by region, ACORN cateogory, working status and age of own children, July 2006
Strong correlation between home delivery ordering and Internet usage
Figure 25: Consumers who order pizza and ethnic home delivery, by media, Internet and supermarket usage and commercial TV viewing, July 2006
FREQUENCY OF ORDERING HOME DELIVERIES
Key points:
Figure 26: Frequency with which home deliveries are ordered, July 2006
 DETAILED DEMOGRAPHICS
Figure 27: Frequency with which home deliveries are ordered, by gender, age, socio-economic group and marital status, July 2006
Figure 28: Frequency with which home deliveries are ordered, by detailed lifestage groups, July 2006
Figure 29: Frequency with which home deliveries are ordered, by region, ACORN cateogory, working status and age of own children, July 2006
Figure 30: Frequency with which home deliveries are ordered, by media, Internet and supermarket usage and commercial TV viewing, July 2006
ATTITUDES TOWARDS HOME DELIVERY
Key points:
 DO CONSUMERS ORDER BECAUSE THEY CAN’T BE BOTHERED TO COOK?
Figure 31: Attitudes towards home deliveries, July 2006
Nearly three quarters of consumers who order ethnic food, still do so over the phone
Figure 32: Most popular attitudes towards home deliveries, by consumers who order pizza and ethnic home delivery, July 2006
Leaflet drops are still very influential
Figure 33: Next most popular attitudes towards home deliveries, by consumers who order pizza and ethnic home delivery, July 2006
Heavy users the most influenced by leaflet drops
Figure 34: Most popular attitudes towards home deliveries, by frequency with which home deliveries are ordered, July 2006
Figure 35: Next most popular attitudes towards home deliveries, by frequency with which home deliveries are ordered, July 2006
Most popular attitudes towards home delivery by detailed demographics
Figure 36: Most popular attitudes towards home delivery, by gender, age, socio-economic group and marital status, July 2006
Figure 37: Most popular attitudes towards home delivery, by detailed lifestage groups, July 2006
Figure 38: Most popular attitudes towards home delivery, by region, ACORN cateogory, working status and age of own children, July 2006
Figure 39: Most popular attitudes towards home delivery, by media, Internet and supermarket usage and commercial TV viewing, July 2006
Next most popular attitudes towards home delivery
Figure 40: Next most popular attitudes towards home delivery, by gender, age, socio-economic group and marital status, July 2006
Figure 41: Next most popular attitudes towards home delivery, by detailed lifestage groups, July 2006
Figure 42: Next most popular attitudes towards home delivery, by region, ACORN cateogory, working status and age of own children, July 2006
Figure 43: Next most popular attitudes towards home delivery, by media, Internet and supermarket usage and commercial TV viewing, July 2006
Chinese tops the bill
Figure 44: Repertoire of type of home delivery ordered, July 2006
A meal in without the effort
Figure 45: Repertoire of attitudes towards home delivery, July 2006

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