Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Snapshot of the market
- Principal factors driving red meat consumption
- Principal issues impacting red meat consumption
- Where consumers are buying meat
- What makes consumers choose the meat they do
- What the future holds
Market Drivers
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- Number of beef eaters rises despite price hikes
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- Figure 1: U.S. population projections and number of beef eaters, by age, 2001-11
- Population trends and dietary guidelines push demand for high-priced lean meat
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- Figure 2: Preference for specific ground beef formulations, lean %, by gender, August 2006
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- Figure 3: Fastest-growing categories in meat case by % participants in survey, 2006
- Fish and poultry encroach on red meat
- Retaining consumer loyalty to beef
- Growing Hispanic population fuels beef sales
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- Figure 4: U.S. Hispanic population projections and number of red meat eaters, by age, 2001-11
- Translating the significance of the Hispanic consumer
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- Figure 5: Incidence of red meat consumption, by race, 2001-11
- Ethnic diversity fuels demand for different meats
- Overview
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- Figure 6: Animal protein purchasing & consumption indices among U.S. households, 2006
- Lamb and goat meat
- Specialty meats
- Food safety
- BSE (mad cow) drives natural, organic meat alternatives
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- Figure 7: Growth of menu items using natural, naturally raised or organic claims, Q1 2005 - Q2 2006
- Figure 8: Leading conscious marketing claims on menu items by animal protein, August 2006
Market Size and Trends
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- Market size
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- Figure 9: Total U.S. retail sales of beef, pork and lamb, at current and constant prices, 2001-06
- Figure 10: Graph: Total U.S. retail sales of beef, pork and lamb, at current and constant prices, 2001-06
- Market trends
- Per capita consumption of competitive proteins increases
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- Figure 11: U.S. per capita volume consumption of leading proteins, 2001-05
- Figure 12: Consumer price indices for red meat, poultry and seafood, 2003-05
- Niche meats, multiple attributes and supplier brands
- Re-shaping the meat case
- Reshaping the menu
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- Figure 13: New menu item introductions, by ethnicity of cuisine and % of new items, Q1 2005 – Q2 2006
- Figure 14: Representation of ethnic cuisine on U.S. menus, August 2006
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- Figure 15: Top ten ingredients used in Asian-style cuisine in U.S. restaurants, by incidence of usage, August 2006
- Figure 16: Leading ingredient usage in Mexican influenced cuisine in U.S. restaurants, by incidence of use August 2006
Market Segmentation
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- Overview
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- Figure 17: U.S. retail sales of red meat, segmented by beef, pork and lamb, 2004 and 2006
- Figure 18: U.S. retail sales of red meat, segmented by beef, pork and lamb, 2004 and 2006
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- Figure 19: Average price per pound of beef, pork and lamb at retail, 2001-06
- Beef
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- Figure 20: U.S. retail sales of beef at current and constant prices, 2001-06
- Pork
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- Figure 21: U.S. retail sales of pork at current and constant prices, 2001-06
- Lamb
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- Figure 22: U.S. retail sales of lamb at current and constant prices, 2001-06
Supply Structure
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- Foreign trade
- Imports of beef, pork and lamb
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- Figure 23: Imports of fresh, frozen and chilled red meat, 2003 and 2005
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- Figure 24: U.S. imports of beef—top source countries/regions, 2003 and 2005
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- Figure 25: U.S. imports of pork—top source countries/regions, 2003 and 2005
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- Figure 26: U.S. imports of lamb, mutton, goat—top source countries/regions, 2003 and 2005
- Exports of beef, pork and lamb
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- Figure 27: U.S. total exports of beef, pork, lamb, 2003 and 2005
- Figure 28: U.S. exports of beef—top destination countries/regions, 2003 and 2005
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- Figure 29: U.S. exports of pork—top destination countries/regions, 2003 and 2005
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- Figure 30: U.S. exports of lamb & mutton—top destination countries/regions, 2003 and 2005
- Company and brand sales
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- Figure 31: Leading U.S. companies active in the red meat segment of the U.S. market, 2005
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- Figure 32: Leading companies in beef segment of the U.S. meat market, 2005
- Figure 33: Leading U.S. companies in the pork segment of the U.S. meat market, 2005
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- Figure 34: Leading companies in the lamb/veal segment of the U.S. meat market, 2005
- Company Profiles
- Tyson Foods Inc.
- Cargill Meat Solutions
- Smithfield Foods
- Swift & Company
- Sara Lee Corporation
- Natural and organic, frozen and refrigerated, meat companies and brands
- Overview
- Leading natural and organic brands
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- Figure 35: Leading U.S. natural and organic frozen and refrigerated meat/poultry brands, natural and organic channel*, 2006
Advertising and Promotion
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- Beef
- Litigation changes beef advertising strategy
- Value Cuts program
- Pork
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- Figure 36: American Pork Producers TV spot showing animated pork characters, 2006
- Targeting the Hispanic community
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- Figure 37: American Pork Producers TV spot showing animated pork characters, 2006
- Pork in the family
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- Figure 38: Ad for Clifty farm showing pork as part of a traditional family meal
- Pork Racing
- Lamb
Retail Distribution
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- Introduction
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- Figure 39: U.S. retail sales of red meat, by channel, 2004 and 2006
- Mass merchandisers, supercenters post huge gains
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- Figure 40: Total sales of warehouse/ wholesale clubs, 2004 and 2005
- Natural and organic channels
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- Figure 41: Retail sales of organic meat/poultry through natural and organic retail food stores, 2003-05
- Farm direct and direct to consumer sales
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- Figure 42: Growth in leading ethical claims on menu, Q1 2005 – Q2 2006
The Consumer
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- Introduction
- Summary
- Key trends
- Beef purchasing trends
- Food safety concerns
- Recommendations based on consumer research
- Meat, poultry and seafood preferences
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- Figure 43: Average number of times meat/fish consumed per month, by gender, August 2006
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- Figure 44: Average number of times meat/fish consumed per month, by age, August 2006
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- Figure 45: Average number of times meat/fish consumed per month, by household income, August 2006
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- Figure 46: Average number of times meat/fish consumed per month, by race/ethnicity, August 2006
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- Figure 47: Average number of times meat/fish consumed per month, by educational attainment, August 2006
- Attitudes toward red meat
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- Figure 48: Attitudes toward health, ethics and safety of red meat consumption, by gender, August 2006
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- Figure 49: Attitudes toward health, ethics and safety of red meat consumption, by race/ethnicity, August 2006
- Beef consumption patterns
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- Figure 50: Eating more, less, the same amount of beef compared to two years ago, by gender, August 2006
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- Figure 51: Eating more, less, the same amount of beef compared to 2 years ago , by race/ethnicity, august 2006
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- Figure 52: Eating more, less, the same amount of beef compared to 2 years ago , by age, august 2006
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- Figure 53: Eating more, less, the same amount of beef compared to 2 years ago , by geographic region. august 2006
- Reasons for eating less beef
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- Figure 54: Factors influencing lower beef consumption, August 2006
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- Figure 55: Factors influencing lower beef consumption, by age, August 2006
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- Figure 56: Factors influencing lower beef consumption, by household income, August 2006
- Preferences for specific cuts of beef
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- Figure 57: Preference for specific beef cuts, by gender, August 2006
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- Figure 58: Preference for specific beef cuts, by household income, August 2006
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- Figure 59: Beef consumption patterns, by race/ethnicity, August 2006
- Ground beef
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- Figure 60: Preference for specific ground beef formulations, by gender, August 2006
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- Figure 61: Preference for specific ground beef formulations, by age, August 2006
Future and Forecast
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- Future trends
- Demographic changes will determine food choice
- Age
- Education, awareness and food choice
- The impact of income—at home purchases
- The impact of income—away from home food expenditures
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- Figure 62: Projected growth of at home versus away from home food expenditures, 2000-20
- Ethnic diversity reshapes the demand for food
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- Figure 63: Leading cuisine styles of newly menued items, Q1 2005 – Q2 2006
- Figure 64: Top 10 newly menued ingredients on U.S. menu*, Q1 2005 – Q2 2006
- Heritage foods
- Halal meats
- Animal rights
- Market forecast
- Red meat
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- Figure 65: Forecast of total U.S. sales of red meat, at current and constant prices, 2006-11
- Beef
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- Figure 66: Forecast of U.S. sales of beef, at current and constant prices, 2006-11
- Pork
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- Figure 67: Forecast of U.S. sales of pork, at current and constant prices, 2006-11
- Lamb
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- Figure 68: Forecast of U.S. sales of lamb, at current and constant prices, 2006-11
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Albertson’s Steakhouse Choice: Premium Angus Beef Sliced Brisket
- President’s Choice: Thick and Juicy Prime Rib Beef Patties
- Albertsons Steakhouse Choice: Pub Style Burgers
- Ganaderia Integral Vizur: SuKarne Seasoned Skirt Steak
- Roundy’s: Beef Franks
- ConAgra Food, Armour: Spaghetti Meatballs
- Sara Lee Food & Beverage: Emeril’s Gourmet Smoked Sausages with Cheddar Cheese
- Mi Quinta Foods: Traditional Cooked Pork
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