Table of Contents
Executive Summary
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- Clothing market shrinks – again
- Fragmentation still high
- Specialists return to growth
- Specialists sales to rise slowly
Report Scope and Technical Notes
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- Clothing sector versus clothing market
- Technical notes
- Financial definitions
- Currencies
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- Figure 1: Exchange rates: National currencies against the Euro, 2002-05
- Country codes
- VAT
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- Figure 2: Europe: Standard VAT rates, 2005
- Other abbreviations
Background Data
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- Population
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- Figure 3: Italy: Population trends, 2001-05
- Figure 4: Italy: Population, by age group and sex, 2005
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- Figure 5: Italy: Households, by number of members, 1998-2003
- Figure 6: Italy: Population, by region, 2001-05
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- Figure 7: Italy: Population of major cities, 2001-05
- Economy
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- Figure 8: Italy: Gross domestic product, 1995-2005
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- Figure 9: Italy: Consumer prices, 1998-2005
- Figure 10: Italy: Consumer expenditure, 1995-2005
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- Figure 11: Italy: Detailed breakdown of consumer expenditure, 2001-05
The Clothing Market in Italy
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- Clothing market value and trends
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- Figure 12: Italy: consumer spending on clothing, 2001-05
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- Figure 13: Italy: Spending on clothing as a percentage of all retail sales, 2001-05
- Channels of distribution
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- Figure 14: Italy: Clothing market – channels of distribution, 2005
- Department stores
- Food retailers
- Other
- The clothing specialists’ sector in Italy
- Sector value and trends
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- Figure 15: Italy: Clothing specialists’ sales, 2001-05
- Figure 16: Italy: Clothing specialists, relative performance, 2001-05
- Outlet and enterprise data
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- Figure 17: Italy: Retail enterprises, 1999-2003
The Consumer – Where They Shop
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- Topline purchasing results
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- Figure 18: Where consumers have bought clothes in the last 12 months, 2006
- Market positioning
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- Figure 19: Italy: Market positioning of major clothing retailers, May 2006
- Consumer demographics
- Non-specialists
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- Figure 20: Where consumers bought clothes in last 12 months by age, income and occupation, May 2006
- Clothing specialists
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- Figure 21: Where consumers bought clothing in last 12 months by age, income and occupation, May 2006, continued
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- Figure 22: Where consumers bought Clothing in last 12 months by age, income and occupation, May 2006, continued
- Repertoire analysis
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- Figure 23: Number of stores used to buy clothes, June 2006
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- Figure 24: Italy: Number of clothing shops used by retailer bought from, May 2006
Leading Specialists
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- Figure 25: Italy: Leading clothing specialists, 2005
- Market shares
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- Figure 26: Italy: Leading clothing specialists’ market shares, 2005
- Figure 27: Italy: Leading clothing specialists’ market shares, 2005
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Prospects and Forecasts
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- Figure 28: Italy; Clothing specialists’ sales, 2005-10
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- Figure 29: Italy: Clothing specialists’ sales as % of all retail sales, 2001-10 (f)
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Company Profiles
Benetton Group
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- Figure 30: Benetton Group: Sales as share of clothing specialists in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 31: Benetton Group: Group financial performance, 2001-05
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- Figure 32: Benetton Group sales by geographical area, 2001-05
- Figure 33: Benetton Group sales by geographical area, 2005
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- Figure 34: Benetton Group sales by commercial activity, 2002-05
- Store portfolio
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- Figure 35: Benetton Group: Outlet data, 2001-05
- Retail offering
- Market positioning
- Brands
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- Figure 36: Benetton Group: Sales by brand, 2005
- Product offer
- Pricing
- Operational issues
- Advertising & marketing
- e-commerce & home shopping
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H&M Hennes & Mauritz
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- Figure 37: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Figure 38: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2001-05
- Figure 39: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2001-05
- Figure 40: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2001-05
- Strategic evaluation
- Recent development
- Expansion
- New format
- One-off collections
- Background
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- Figure 41: H&M Hennes & Mauritz: International expansion record, 1964-2005
- A tradition of direct control
- Financial performance
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- Figure 42: H&M Hennes & Mauritz: Group financial performance, 2001-05
- H1 2006
- UK
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- Figure 43: H&M Hennes & Mauritz: UK financial performance, 2001-05
- Relative importance of regions
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- Figure 44: Hennes & Mauritz: Relative sales importance by country, 2001 and 2005
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- Figure 45: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
- Figure 46: H&M Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2003-05
- Store portfolio
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- Figure 47: H&M Hennes & Mauritz: Outlet data, 2001-05
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- Figure 48: Hennes & Mauritz: Sales per outlet by country, 2004/05
- Store concept
- Concept stores
- Future expansion
- Retail offering
- Market positioning
- Brands and product offer
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- Figure 49: H&M: Own-brand portfolio, 2006
- One-off collections
- Pricing
- Operational issues
- Advertising & marketing
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- Figure 50: H&M: Advertising spending in the UK, 2005
- E-commerce & home shopping
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Grupo Inditex
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- Figure 51: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Figure 52: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2001-05
- Strategic evaluation
- Expansion
- Brand portfolio
- New formats
- Background
- Financial performance
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- Figure 53: Grupo Inditex: Financial performance, 2001/02-2005/06
- Like-for-like sales growth
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- Figure 54: Grupo Inditex: Like-for-like sales growth, 2001/02-2005/06
- Financial performance by fascia
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- Figure 55: Grupo Inditex: Sales performance by fascia, 2001/02-2005/06
- Figure 56: Grupo Inditex: Sales by fascia, 2001/02-2005/06
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- Figure 57: Grupo Inditex: Operating profit performance by fascia, 2001/02-2005/06
- Figure 58: Grupo Inditex: Operating profit by fascia, 2001/02-2005/06
- Sales by geographic region
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- Figure 59: Grupo Inditex: Consolidated sales by geographic region, 2001/02-2005/06
- Sales in selected European markets
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- Figure 60: Grupo Inditex: Estimated sales in key European markets, 2005 and 2006
- Store portfolio
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- Figure 61: Grupo Inditex: Outlet and country numbers, 2001/02-2005/06
- Figure 62: Grupo Inditex: Outlet data, 2001/02-2005/06
- Outlet data by fascia
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- Figure 63: Grupo Inditex: Outlet data by fascia, 2001/02-2005/06
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- Figure 64: Grupo Inditex: Sales area by fascia, 2001/02-2005/06
- Figure 65: Grupo Inditex: % change in sales and sales area by fascia, 2001-06
- European outlet data by country
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- Figure 66: Grupo Inditex: Outlet data by European market, 2002-06
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- Figure 67: Grupo Inditex: Outlet data by European market and by fascia, January 2006
- Franchises and joint ventures
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- Figure 68: Grupo Inditex: Share of franchised stores in group sales and stores, 2001/02-2005/06
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- Figure 69: Grupo Inditex: Forecast number of store openings, 2006/07
- Retail offering
- Zara
- Bershka
- Massimo Dutti
- Pull and Bear
- Market positioning
- Oysho
- Kiddy’s Class
- Operational issues
- Advertising & marketing
- E-commerce & home shopping
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Mango Group
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- Figure 70: Mango Group: Sales as share of Spanish clothing specialists’ sales, 2000-04
- Figure 71: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 72: Mango Group: Group financial performance, 2002-06
- Retail sales by selected European market
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- Figure 73: Mango: Estimated retail sales in selected European and non-European markets, 2005
- Figure 74: Mango Group: Domestic and international retail sales mix, 2002-06
- Store portfolio
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- Figure 75: Mango Group: Outlet data, 2001-05
- Figure 76: Mango: Share of European and non-European stores, August 2006
- 2005/06 store openings
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- Figure 77: Mango Group: Store development, 1999-2005
- Focus on franchising
- New airport store portfolio
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- Figure 78: Mango Airport operations, August 2006
- European outlet data by country
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- Figure 79: Mango: Number of stores by selected European country, July 2004, March 2005 and August 2006
- Figure 80: Mango: Outlet data by European market, July 2004, March 2005 and August 2006
- Figure 81: Mango: Share of European stores by country, August 2006
- Germany
- Portugal
- Greece
- Italy
- Russia
- Poland and Eastern Europe
- Non-European activities
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- Figure 82: Mango: Non-European stores network, July 2004, March 2005 and August 2006
- Mango Asia
- Mango North America
- Retail offering
- Market positioning
- Brands
- Product offer
- Pricing
- Operational issues: The Mango logistics system
- Advertising & marketing
- E-commerce & home shopping
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Mini Company Profiles
Bernardi S.p.A
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- Background
- Financial performance
- Store portfolio
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- Figure 83: Bernardi: Group outlet data, 2002-05
- Retail offering
Original Marines
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- Strategic evaluation
- Background
- Financial performance
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- Figure 84: Original Marines: Group financial performance, 2001-05
- Store portfolio
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- Figure 85: Original Marines: Outlet data, 2001-2005
- Retail offering
- Market positioning
- Brands
- Product offer
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- Figure 86: Original Marines: Turnover by product category, 2005
- Pricing
- Operational issues
Oviesse
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- Figure 87: Oviesse: Sales as share of clothing specialists’ sales in Italy, 2001-05
- Strategic evaluation
- Background
- Financial performance
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- Figure 88: Oviesse: Group financial performance, 2001/02-2005/06
- Store portfolio
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- Figure 89: Oviesse: Outlet data, 2001/02-2005/06
- Retail offering
- Market positioning
- Product offer
- Pricing
- e-commerce & home shopping
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