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Clothing Retailing - Italy - October 2006

EXECUTIVE SUMMARY
Clothing market shrinks – again
Fragmentation still high
Specialists return to growth
Specialists sales to rise slowly
REPORT SCOPE AND TECHNICAL NOTES
Clothing sector versus clothing market
 TECHNICAL NOTES
Financial definitions
Currencies
Figure 1: Exchange rates: National currencies against the Euro, 2002-05
Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2005
Other abbreviations
BACKGROUND DATA
Population
Figure 3: Italy: Population trends, 2001-05
Figure 4: Italy: Population, by age group and sex, 2005
Figure 5: Italy: Households, by number of members, 1998-2003
Figure 6: Italy: Population, by region, 2001-05
Figure 7: Italy: Population of major cities, 2001-05
Economy
Figure 8: Italy: Gross domestic product, 1995-2005
Figure 9: Italy: Consumer prices, 1998-2005
Figure 10: Italy: Consumer expenditure, 1995-2005
Figure 11: Italy: Detailed breakdown of consumer expenditure, 2001-05
THE CLOTHING MARKET IN ITALY
Clothing market value and trends
Figure 12: Italy: consumer spending on clothing, 2001-05
Figure 13: Italy: Spending on clothing as a percentage of all retail sales, 2001-05
Channels of distribution
Figure 14: Italy: Clothing market – channels of distribution, 2005
Department stores
Food retailers
Other
 THE CLOTHING SPECIALISTS’ SECTOR IN ITALY
Sector value and trends
Figure 15: Italy: Clothing specialists’ sales, 2001-05
Figure 16: Italy: Clothing specialists, relative performance, 2001-05
Outlet and enterprise data
Figure 17: Italy: Retail enterprises, 1999-2003
THE CONSUMER – WHERE THEY SHOP
Topline purchasing results
Figure 18: Where consumers have bought clothes in the last 12 months, 2006
Market positioning
Figure 19: Italy: Market positioning of major clothing retailers, May 2006
Consumer demographics
Non-specialists
Figure 20: Where consumers bought clothes in last 12 months by age, income and occupation, May 2006
Clothing specialists
Figure 21: Where consumers bought clothing in last 12 months by age, income and occupation, May 2006, continued
Figure 22: Where consumers bought Clothing in last 12 months by age, income and occupation, May 2006, continued
Repertoire analysis
Figure 23: Number of stores used to buy clothes, June 2006
Figure 24: Italy: Number of clothing shops used by retailer bought from, May 2006
LEADING SPECIALISTS
Figure 25: Italy: Leading clothing specialists, 2005
Market shares
Figure 26: Italy: Leading clothing specialists’ market shares, 2005
Figure 27: Italy: Leading clothing specialists’ market shares, 2005
PROSPECTS AND FORECASTS
Figure 28: Italy; Clothing specialists’ sales, 2005-10
Figure 29: Italy: Clothing specialists’ sales as % of all retail sales, 2001-10 (f)
COMPANY PROFILES
BENETTON GROUP
Figure 30: Benetton Group: Sales as share of clothing specialists in Europe, 2001-05
Strategic evaluation
Background
Financial performance
Figure 31: Benetton Group: Group financial performance, 2001-05
Figure 32: Benetton Group sales by geographical area, 2001-05
Figure 33: Benetton Group sales by geographical area, 2005
Figure 34: Benetton Group sales by commercial activity, 2002-05
Store portfolio
Figure 35: Benetton Group: Outlet data, 2001-05
Retail offering
Market positioning
Brands
Figure 36: Benetton Group: Sales by brand, 2005
Product offer
Pricing
Operational issues
Advertising & marketing
e-commerce & home shopping
H&M HENNES & MAURITZ
Figure 37: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Europe, 2001-05
Figure 38: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Sweden, 2001-05
Figure 39: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in Germany, 2001-05
Figure 40: H&M Hennes & Mauritz: Sales as share of clothing specialists’ sales in the UK, 2001-05
Strategic evaluation
Recent development
Expansion
New format
One-off collections
Background
Figure 41: H&M Hennes & Mauritz: International expansion record, 1964-2005
A tradition of direct control
Financial performance
Figure 42: H&M Hennes & Mauritz: Group financial performance, 2001-05
H1 2006
UK
Figure 43: H&M Hennes & Mauritz: UK financial performance, 2001-05
Relative importance of regions
Figure 44: Hennes & Mauritz: Relative sales importance by country, 2001 and 2005
Figure 45: Hennes & Mauritz: Sales versus outlet growth by country, 2001-05
Figure 46: H&M Hennes & Mauritz: Percentage change in local currency sales and number of outlets by country, 2003-05
Store portfolio
Figure 47: H&M Hennes & Mauritz: Outlet data, 2001-05
Figure 48: Hennes & Mauritz: Sales per outlet by country, 2004/05
Store concept
Concept stores
Future expansion
Retail offering
Market positioning
Brands and product offer
Figure 49: H&M: Own-brand portfolio, 2006
One-off collections
Pricing
Operational issues
Advertising & marketing
Figure 50: H&M: Advertising spending in the UK, 2005
E-commerce & home shopping
GRUPO INDITEX
Figure 51: Grupo Inditex: Sales as share of clothing specialists’ sales in Europe, 2001-05
Figure 52: Grupo Inditex: Sales as share of clothing specialists’ sales in Spain, 2001-05
Strategic evaluation
Expansion
Brand portfolio
New formats
Background
Financial performance
Figure 53: Grupo Inditex: Financial performance, 2001/02-2005/06
Like-for-like sales growth
Figure 54: Grupo Inditex: Like-for-like sales growth, 2001/02-2005/06
Financial performance by fascia
Figure 55: Grupo Inditex: Sales performance by fascia, 2001/02-2005/06
Figure 56: Grupo Inditex: Sales by fascia, 2001/02-2005/06
Figure 57: Grupo Inditex: Operating profit performance by fascia, 2001/02-2005/06
Figure 58: Grupo Inditex: Operating profit by fascia, 2001/02-2005/06
Sales by geographic region
Figure 59: Grupo Inditex: Consolidated sales by geographic region, 2001/02-2005/06
Sales in selected European markets
Figure 60: Grupo Inditex: Estimated sales in key European markets, 2005 and 2006
Store portfolio
Figure 61: Grupo Inditex: Outlet and country numbers, 2001/02-2005/06
Figure 62: Grupo Inditex: Outlet data, 2001/02-2005/06
Outlet data by fascia
Figure 63: Grupo Inditex: Outlet data by fascia, 2001/02-2005/06
Figure 64: Grupo Inditex: Sales area by fascia, 2001/02-2005/06
Figure 65: Grupo Inditex: % change in sales and sales area by fascia, 2001-06
European outlet data by country
Figure 66: Grupo Inditex: Outlet data by European market, 2002-06
Figure 67: Grupo Inditex: Outlet data by European market and by fascia, January 2006
Franchises and joint ventures
Figure 68: Grupo Inditex: Share of franchised stores in group sales and stores, 2001/02-2005/06
Figure 69: Grupo Inditex: Forecast number of store openings, 2006/07
Retail offering
Zara
Bershka
Massimo Dutti
Pull and Bear
Market positioning
Oysho
Kiddy’s Class
Operational issues
Advertising & marketing
E-commerce & home shopping
MANGO GROUP
Figure 70: Mango Group: Sales as share of Spanish clothing specialists’ sales, 2000-04
Figure 71: Mango Group: Sales as share of clothing specialists’ sales in Europe, 2001-05
Strategic evaluation
Background
Financial performance
Figure 72: Mango Group: Group financial performance, 2002-06
Retail sales by selected European market
Figure 73: Mango: Estimated retail sales in selected European and non-European markets, 2005
Figure 74: Mango Group: Domestic and international retail sales mix, 2002-06
Store portfolio
Figure 75: Mango Group: Outlet data, 2001-05
Figure 76: Mango: Share of European and non-European stores, August 2006
2005/06 store openings
Figure 77: Mango Group: Store development, 1999-2005
Focus on franchising
New airport store portfolio
Figure 78: Mango Airport operations, August 2006
European outlet data by country
Figure 79: Mango: Number of stores by selected European country, July 2004, March 2005 and August 2006
Figure 80: Mango: Outlet data by European market, July 2004, March 2005 and August 2006
Figure 81: Mango: Share of European stores by country, August 2006
Germany
Portugal
Greece
Italy
Russia
Poland and Eastern Europe
Non-European activities
Figure 82: Mango: Non-European stores network, July 2004, March 2005 and August 2006
Mango Asia
Mango North America
Retail offering
Market positioning
Brands
Product offer
Pricing
Operational issues: The Mango logistics system
Advertising & marketing
E-commerce & home shopping
MINI COMPANY PROFILES
BERNARDI S.P.A
Background
Financial performance
Store portfolio
Figure 83: Bernardi: Group outlet data, 2002-05
Retail offering
ORIGINAL MARINES
Strategic evaluation
Background
Financial performance
Figure 84: Original Marines: Group financial performance, 2001-05
Store portfolio
Figure 85: Original Marines: Outlet data, 2001-2005
Retail offering
Market positioning
Brands
Product offer
Figure 86: Original Marines: Turnover by product category, 2005
Pricing
Operational issues
OVIESSE
Figure 87: Oviesse: Sales as share of clothing specialists’ sales in Italy, 2001-05
Strategic evaluation
Background
Financial performance
Figure 88: Oviesse: Group financial performance, 2001/02-2005/06
Store portfolio
Figure 89: Oviesse: Outlet data, 2001/02-2005/06
Retail offering
Market positioning
Product offer
Pricing
e-commerce & home shopping

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