Table of Contents
Introduction
-
- Definitions
- Drinks definitions
- Geographical, national and regional definitions
- Trade definitions
- Conversion factors
- Population
- Exchange rates
- BMRB Target Group Index (TGI) sample sizes
- Abbreviations
Executive Summary
-
- All-Ireland non-carbonated value sales grow
- Market volumes increasing
- Added health benefits and new flavours the key to new product development
- Smoothies continue to increase
- Broadening target market
- Water floods the market
- Cordials still lag behind
- Water and premium fruit juice key to the future
Market Drivers
-
- Competition from carbonated soft drinks
-
- Figure 1: Penetration of soft drinks – all adults, NI and RoI, 2003 and 2005
- Attitudes towards health
- NI
-
- Figure 2: Agreement with the statement ‘I do some form of sport or exercise at least once a week’, by gender, NI, 2001-05
-
- Figure 3: Agreement with the statement ‘Most of the time I am trying to lose weight’, by gender, NI, 2001-05
- RoI
-
- Figure 4: Agreement with the statement ‘I do some form of sport or exercise at least once a week’, by gender, RoI, 2001-05
- Figure 5: Agreement with the statement ‘Most of the time I am trying to lose weight’, by gender, RoI, 2001-05
- Supermarket own-brands
-
- Figure 6: Multiples and symbols in NI and RoI, by number of outlets, 2001-05
- Influence of fast food restaurants
-
- Figure 7: Fast food restaurants operating in NI and RoI, 2005
- Population trends
-
- Figure 8: Population projections, by age group, NI, 2000-20
- Figure 9: Population projections, by age group, RoI, 2000-20
Market Size
-
- All-Ireland sales show strong year-on-year growth
-
- Figure 10: Total all-Ireland sales of water, juice and cordials, by volume and value, 1999-2005
- Figure 11: Indexed retail sales of non-carbonated soft drinks, by value and volume, all-Ireland, 1999-2005
- Northern Ireland
-
- Figure 12: Total sales of water, juice and cordials, by volume and value, NI, 1999-2005
- Republic of Ireland
-
- Figure 13: Total sales of water, juice and cordials, by volume and value, RoI, 1999-2005
Market Segmentation
-
- Bottled water the volume leader
-
- Figure 14: Segmentation of non-carbonated beverages, by litres (m), all-Ireland, 2005
- Northern Ireland
-
- Figure 15: Volume and value sales of water, juice and cordials, NI, 1999-2005
- Republic of Ireland
-
- Figure 16: Volume and value sales of water, juice and cordials, RoI, 1999-2005
- Bottled water
- NI
-
- Figure 17: Volume and value sales of bottled and flavoured water, NI, 1999-2005
- RoI
-
- Figure 18: Volume and value sales of bottled and flavoured water, RoI, 1999-2005
- Fruit juice/juice drinks
- NI
-
- Figure 19: Volume and value sales of fruit juice and juice drinks, NI, 1999-2005
- RoI
-
- Figure 20: Volume and value sales of fruit juice and juice drinks, RoI, 1999-2005
- Cordials/squashes
- NI
-
- Figure 21: Volume and value sales of concentrates, dilutables and cordials, NI, 1999-2005
- RoI
-
- Figure 22: Volume and value sales of concentrates, dilutables and cordials, RoI, 1999-2005
Supply Structure
-
-
- Figure 23: Water, juice and cordial brands, by company, all-Ireland, 2006
- Cantrell & Cochrane (C&C)
-
- Figure 24: Product portfolio for Cantrell & Cochrane, 2006
- Chivers Ireland Limited
- Coca-Cola Bottlers
-
- Figure 25: Product portfolio for Coca-Cola Bottlers, 2006
- GlaxoSmithKline (Ireland)
- Innocent Drinks
-
- Figure 26: Product portfolio for Innocent Drinks, 2006
- Ocean Spray
- PepsiCo
- Pete & Johnny
-
- Figure 27: Product portfolio for Pete & Johnny, 2006
- Princes Soft Drinks
-
- Figure 28: Product portfolio for Princes Soft Drinks, 2006
-
Distribution
-
- Multiple and symbol overload
-
- Figure 29: Multiple retailers operating in NI and RoI, by number of outlets, 2001-05
- Some consolidation in NI
-
- Figure 30: Symbol groups operating in NI and RoI, by number of outlets, 2001-05
- Symbol stores play a major role in the market
- Vending machines
- Pubs and bars
-
- Figure 31: Estimated number of on-licences, by outlet type, NI and RoI, 2005
Gnpd
-
- Drinks that are more functional
- A fiesta of flavour
- Transferring brand names across the carbonated/non-carbonated divide
- Repackaging
The Consumer
-
- RTD vegetable and fruit juices most popular among consumers
-
- Figure 32: Penetration of soft drinks, by type, NI and RoI, 2005
- Northern Ireland
- Republic of Ireland
- Bottled mineral water
-
- Figure 33: Penetration of bottled water – all adults, NI and RoI, 2000-05
-
- Figure 34: Penetration of bottled water, by gender, age and socio-economic group, NI and RoI, 2003 and 2005
- Moderate consumption is the norm
-
- Figure 35: Level of usage of bottled water, by gender, age and socio-economic group, NI, 2005
-
- Figure 36: Level of usage of bottled water, by gender, age and socio-economic group, RoI, 2005
- Still water dominates the market
-
- Figure 37: Type of water most commonly drunk – all adults, NI and RoI, 2003 and 2005
- Flavoured water
-
- Figure 38: Penetration of flavoured water – all adults, NI and RoI, 2000-05
- Younger consumers more likely to drink flavoured water…
-
- Figure 39: Penetration of flavoured water, By gender, age and socio-economic group, NI and RoI, 2003 and 2005
- …Older consumers are the most enthusiastic purchasers
-
- Figure 40: Level of usage of flavoured water, by gender, age and socio-economic group, NI, 2005
-
- Figure 41: Level of usage of flavoured water, by gender, age and socio-economic group, RoI, 2005
- Fruit squashes and cordials
-
- Figure 42: Penetration of fruit squashes and cordials – all adults, NI and RoI, 2002-05
- Cordials appeal to cost-conscious consumers…
-
- Figure 43: Penetration of fruit squashes and cordials, by gender, age and socio-economic group, NI and RoI, 2003 and 2005
- …and parents
-
- Figure 44: Level of usage of fruit squashes and cordials, by gender, age and socio-economic group, NI, 2005
-
- Figure 45: Level of usage of fruit squashes and cordials, by gender, age and socio-economic group, RoI, 2005
- Ready-to-drink vegetable and fruit juices
-
- Figure 46: Penetration of RTD vegetable and fruit juices – all adults, NI and RoI, 2000-05
-
- Figure 47: Penetration of RTD vegetable and fruit juices, by gender, age and socio-economic group, NI and RoI, 2003 and 2005
- Most only drink RTD fruit juices occasionally…
-
- Figure 48: Level of usage of RTD vegetable and fruit juices, by gender, age and socio-economic group, NI, 2005
- …in RoI as well as NI
-
- Figure 49: Level of usage of RTD vegetable and fruit juices, by gender, age and socio-economic group, RoI, 2005
- Litre cartons the most popular pack size
-
- Figure 50: RTD vegetable and fruit juices type of package – all adults, NI and RoI, 2003 and 2005
The Future
-
- Water will dominate the non-carbonated market further
- Premium juice
- Smoothies will keep growing
- Further emergence of juice bars
- Own-brand drinks
- Cordials market dilutes
- Health will still drive growth…for a while
Forecast
-
- Northern Ireland
-
- Figure 51: Forecast of bottled water, fruit juices and cordial soft drinks, NI, 2005-10
- Republic of Ireland
-
- Figure 52: Forecast of bottled water, fruit juices and cordial soft drinks, RoI, 2005-10
Back to top