Bottled Water, Fruit Juice and Cordials - Ireland - September 2006

INTRODUCTION
Definitions
Drinks definitions
Geographical, national and regional definitions
Trade definitions
Conversion factors
Population
Exchange rates
BMRB Target Group Index (TGI) sample sizes
Abbreviations
EXECUTIVE SUMMARY
All-Ireland non-carbonated value sales grow
Market volumes increasing
Added health benefits and new flavours the key to new product development
Smoothies continue to increase
Broadening target market
Water floods the market
Cordials still lag behind
Water and premium fruit juice key to the future
MARKET DRIVERS
Competition from carbonated soft drinks
Figure 1: Penetration of soft drinks – all adults, NI and RoI, 2003 and 2005
Attitudes towards health
NI
Figure 2: Agreement with the statement ‘I do some form of sport or exercise at least once a week’, by gender, NI, 2001-05
Figure 3: Agreement with the statement ‘Most of the time I am trying to lose weight’, by gender, NI, 2001-05
RoI
Figure 4: Agreement with the statement ‘I do some form of sport or exercise at least once a week’, by gender, RoI, 2001-05
Figure 5: Agreement with the statement ‘Most of the time I am trying to lose weight’, by gender, RoI, 2001-05
Supermarket own-brands
Figure 6: Multiples and symbols in NI and RoI, by number of outlets, 2001-05
Influence of fast food restaurants
Figure 7: Fast food restaurants operating in NI and RoI, 2005
Population trends
Figure 8: Population projections, by age group, NI, 2000-20
Figure 9: Population projections, by age group, RoI, 2000-20
MARKET SIZE
All-Ireland sales show strong year-on-year growth
Figure 10: Total all-Ireland sales of water, juice and cordials, by volume and value, 1999-2005
Figure 11: Indexed retail sales of non-carbonated soft drinks, by value and volume, all-Ireland, 1999-2005
Northern Ireland
Figure 12: Total sales of water, juice and cordials, by volume and value, NI, 1999-2005
Republic of Ireland
Figure 13: Total sales of water, juice and cordials, by volume and value, RoI, 1999-2005
MARKET SEGMENTATION
Bottled water the volume leader
Figure 14: Segmentation of non-carbonated beverages, by litres (m), all-Ireland, 2005
 NORTHERN IRELAND
Figure 15: Volume and value sales of water, juice and cordials, NI, 1999-2005
 REPUBLIC OF IRELAND
Figure 16: Volume and value sales of water, juice and cordials, RoI, 1999-2005
 BOTTLED WATER
NI
Figure 17: Volume and value sales of bottled and flavoured water, NI, 1999-2005
RoI
Figure 18: Volume and value sales of bottled and flavoured water, RoI, 1999-2005
 FRUIT JUICE/JUICE DRINKS
NI
Figure 19: Volume and value sales of fruit juice and juice drinks, NI, 1999-2005
RoI
Figure 20: Volume and value sales of fruit juice and juice drinks, RoI, 1999-2005
 CORDIALS/SQUASHES
NI
Figure 21: Volume and value sales of concentrates, dilutables and cordials, NI, 1999-2005
RoI
Figure 22: Volume and value sales of concentrates, dilutables and cordials, RoI, 1999-2005
SUPPLY STRUCTURE
Figure 23: Water, juice and cordial brands, by company, all-Ireland, 2006
Cantrell & Cochrane (C&C)
Figure 24: Product portfolio for Cantrell & Cochrane, 2006
Chivers Ireland Limited
Coca-Cola Bottlers
Figure 25: Product portfolio for Coca-Cola Bottlers, 2006
GlaxoSmithKline (Ireland)
Innocent Drinks
Figure 26: Product portfolio for Innocent Drinks, 2006
Ocean Spray
PepsiCo
Pete & Johnny
Figure 27: Product portfolio for Pete & Johnny, 2006
Princes Soft Drinks
Figure 28: Product portfolio for Princes Soft Drinks, 2006
DISTRIBUTION
 MULTIPLE AND SYMBOL OVERLOAD
Figure 29: Multiple retailers operating in NI and RoI, by number of outlets, 2001-05
Some consolidation in NI
Figure 30: Symbol groups operating in NI and RoI, by number of outlets, 2001-05
Symbol stores play a major role in the market
 VENDING MACHINES
 PUBS AND BARS
Figure 31: Estimated number of on-licences, by outlet type, NI and RoI, 2005
GNPD
Drinks that are more functional
A fiesta of flavour
Transferring brand names across the carbonated/non-carbonated divide
Repackaging
THE CONSUMER
RTD vegetable and fruit juices most popular among consumers
Figure 32: Penetration of soft drinks, by type, NI and RoI, 2005
 NORTHERN IRELAND
 REPUBLIC OF IRELAND
 BOTTLED MINERAL WATER
Figure 33: Penetration of bottled water – all adults, NI and RoI, 2000-05
Figure 34: Penetration of bottled water, by gender, age and socio-economic group, NI and RoI, 2003 and 2005
Moderate consumption is the norm
Figure 35: Level of usage of bottled water, by gender, age and socio-economic group, NI, 2005
Figure 36: Level of usage of bottled water, by gender, age and socio-economic group, RoI, 2005
Still water dominates the market
Figure 37: Type of water most commonly drunk – all adults, NI and RoI, 2003 and 2005
 FLAVOURED WATER
Figure 38: Penetration of flavoured water – all adults, NI and RoI, 2000-05
Younger consumers more likely to drink flavoured water…
Figure 39: Penetration of flavoured water, By gender, age and socio-economic group, NI and RoI, 2003 and 2005
…Older consumers are the most enthusiastic purchasers
Figure 40: Level of usage of flavoured water, by gender, age and socio-economic group, NI, 2005
Figure 41: Level of usage of flavoured water, by gender, age and socio-economic group, RoI, 2005
 FRUIT SQUASHES AND CORDIALS
Figure 42: Penetration of fruit squashes and cordials – all adults, NI and RoI, 2002-05
Cordials appeal to cost-conscious consumers…
Figure 43: Penetration of fruit squashes and cordials, by gender, age and socio-economic group, NI and RoI, 2003 and 2005
…and parents
Figure 44: Level of usage of fruit squashes and cordials, by gender, age and socio-economic group, NI, 2005
Figure 45: Level of usage of fruit squashes and cordials, by gender, age and socio-economic group, RoI, 2005
 READY-TO-DRINK VEGETABLE AND FRUIT JUICES
Figure 46: Penetration of RTD vegetable and fruit juices – all adults, NI and RoI, 2000-05
Figure 47: Penetration of RTD vegetable and fruit juices, by gender, age and socio-economic group, NI and RoI, 2003 and 2005
Most only drink RTD fruit juices occasionally…
Figure 48: Level of usage of RTD vegetable and fruit juices, by gender, age and socio-economic group, NI, 2005
…in RoI as well as NI
Figure 49: Level of usage of RTD vegetable and fruit juices, by gender, age and socio-economic group, RoI, 2005
Litre cartons the most popular pack size
Figure 50: RTD vegetable and fruit juices type of package – all adults, NI and RoI, 2003 and 2005
THE FUTURE
 WATER WILL DOMINATE THE NON-CARBONATED MARKET FURTHER
 PREMIUM JUICE
 SMOOTHIES WILL KEEP GROWING
 FURTHER EMERGENCE OF JUICE BARS
 OWN-BRAND DRINKS
 CORDIALS MARKET DILUTES
 HEALTH WILL STILL DRIVE GROWTH…FOR A WHILE
FORECAST
Northern Ireland
Figure 51: Forecast of bottled water, fruit juices and cordial soft drinks, NI, 2005-10
Republic of Ireland
Figure 52: Forecast of bottled water, fruit juices and cordial soft drinks, RoI, 2005-10