Valued at £124 million in 2007, the hot chocolate and malted drinks market is a tale of two sectors. The malted drinks market has suffered due to its staid, old-fashioned image. However, the trend towards premiumisation in the hot chocolate market, supported by new product development, is the driving force behind value growth.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Fast Forward Trends
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Value and Forecast
Segment Performance
Channels to Market
Brand/Company
Brand/Company
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Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Value and Forecast
Appendix – Consumption – Who, Usage and Frequency
Appendix – Usage Occasions
Appendix – Attitudes towards Hot Chocolate and Malted Drinks
Other
Consumption – Who, Usage and Frequency
Usage Occasions
Attitudes towards Hot Chocolate and Malted Drinks
2nd October 2008
Damhert has launched a line of instant cocoa, chocolate spread, chocolate tablets and jam with the tooth-friendly sweetener tagatose, that will appeal to mothers buying chocolate for their children. 
15th May 2008
Despite growing health concerns, usage of hot chocolate has continued to rise.
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The influence of health and indulgence
