Frozen Desserts - UK - January 2008
Frozen Desserts - UK - January 2008

Since Mintel last reported on the frozen dessert market in February 2006, there has been a subtle change in fortunes and overall value has returned to growth. Retail sales value increased by 2% in 2007 to reach £258 million.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Insights and Opportunities
Fast Forward Trends
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Segment Performance
Channels to Market

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix
Appendix: Internal Market Environment
Appendix: Broader Market Environment
Appendix: Competitive Context
Appendix: Desserts Consumption Habits: Detailed Demographics
Appendix: Motivations for Frozen Desserts Consumption: Detailed Demographics
Appendix: Frozen Desserts Further Insights: Detailed Demographics

Other

Dessert Consumption Habits
The Consumer – Motivations for Frozen Dessert Consumption
Frozen Desserts – Further Insights