Table of Contents
Introduction and Abbreviations
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- Definitions and methodology
- Consumer research
- GMI
- Abbreviations
Premier Insight
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- Pressure on the mid-market hotel
- Foreign visitor pattern is changing
- Staffing: headache or opportunity?
- Loyalty is under-estimated
Summary of Key Report Findings
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- Recovery under way at last
- A strong US influence
- Restaurants, bars and health clubs contribute to a complex income pattern
- Budget hotels drive up the proportion of ‘chain’ hotels
- UK consumers prefer independent hotels
- The future: corporate versus individuality
Market Factors
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- Economic factors
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- Figure 1: Trends in GDP, PDI and consumer expenditure, at constant prices, 2000-10
- Population growth
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- Figure 2: Forecast adult population trends, by socio-economic group, 2001-11
- Figure 3: Forecast adult population trends, by socio-economic group, 2001-11
- Internet penetration
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- Figure 4: Internet penetration, by gender, socio-economic group and age, Jan 2001-Jan 2006
- Holiday markets
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- Figure 5: Domestic and overseas holiday volume, 2001-06
- Figure 6: Volume and value of domestic city/short break market, 2001-06
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- Figure 7: Inbound visitors to the UK by reason for trip, 2000-05
Market Size and Trends
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- Figure 8: The hotel market, by revenue, 2001-06
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- Figure 9: Other UK hotel market statistics, 2001-06
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Market Segmentation
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- Size of hotel
- Budget hotels
- Location of hotel
- London versus provincial
- Segmentation by services
- Segmentation by type of guest
The Supply Structure
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- Figure 10: Top ten hotel operating companies in the UK, 2003 and 2006
- InterContinental Hotel Group plc
- Whitbread Group plc
- Travelodge
- Hilton Hotels Corporation
- Accor
- Swallow Hotels & Inns
- Thistle Hotels
- Macdonald Hotels & Resorts
- Ramada Jarvis/Cendant
- Corus Hotels
- WA Shearings
- De Vere Group
- Other corporate groups
- Franchisors and marketing consortia
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The Consumer
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- Motivation for stay
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- Figure 11: Reasons for staying in a UK hotel, May 2006
- Motivation for stay by demographics
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- Figure 12: Reasons for staying in a UK hotel, by gender, age, region and socio-economic group, May 2006
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- Figure 13: Reasons for staying in a UK hotel, by profession, household income and children in household, May 2006
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- Figure 14: Reasons for staying in a UK hotel, by media, grocery store usage and mobile provider, May 2006
- The importance of hotel facilities
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- Figure 15: Most important hotel facilities, May 2006
- Relative importance of facilities by reason for stay
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- Figure 16: Most important hotel facilities, by reason for stay, May 2006
The Consumer – Detailed Demographics
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- Hotel facilities by demographics
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- Figure 17: Most important facilities in a UK hotel, by gender, age, region and socio-economic group, May 2006
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- Figure 18: Most important facilities in a UK hotel, by profession, household income and children in household, May 2006
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- Figure 19: Most important facilities in a UK hotel, by media, grocery store usage and mobile provider, May 2006
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- Figure 20: Next most important facilities in a UK hotel, by gender, age, region and socio-economic group, May 2006
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- Figure 21: Next most important facilities in a UK hotel, by profession, household income and children in household, May 2006
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- Figure 22: Next most important facilities in a UK hotel, by media, grocery store usage and mobile provider, May 2006
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- Figure 23: Least important facilities in a UK hotel, by gender, age, region and socio-economic group, May 2006
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- Figure 24: Least important facilities in a UK hotel, by profession, household income and children in household, May 2006
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- Figure 25: Least important facilities in a UK hotel, by media, grocery store usage and mobile provider, May 2006
Consumer Attitudes and Targeting Opportunities
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- Attitudes to hotels
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- Figure 26: Agreement with attitudes to hotels, May 2006
- Attitudes to hotels by reason for stay
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- Figure 27: Agreement to attitudes to hotels, by reason for stay, May 2006
Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Agreement with most popular attitudes
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- Figure 28: Most popular attitudes to staying in a UK hotel, by gender, age, region and socio-economic group, May 2006
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- Figure 29: Most popular attitudes to staying in a UK hotel, by profession, household income and children in household, May 2006
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- Figure 30: Most popular attitudes to staying in a UK hotel, by media, grocery store usage and mobile provider, May 2006
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- Figure 31: Further attitudes to staying in a UK hotel, by gender, age, region and socio-economic group, May 2006
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- Figure 32: Further attitudes to staying in a UK hotel, by profession, household income and children in household, May 2006
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- Figure 33: Further attitudes to staying in a UK hotel, by media, grocery store usage and mobile provider, May 2006
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- Figure 34: Next most popular attitudes to staying in a UK hotel, by gender, age, region and socio-economic group, May 2006
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- Figure 35: Next most popular attitudes to staying in a UK hotel, by profession, household income and children in household, May 2006
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- Figure 36: Next most popular attitudes to staying in a UK hotel, by media, grocery store usage and mobile provider, May 2006
The Future
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- Demographic changes bring further polarisation
- Further shift towards management
- Alternatives to ‘chain’ culture
- Less branding, more personality
Forecast
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- Figure 37: Forecast for the UK hotel market, 2006-11
- Factors incorporated
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