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Hotels - UK - July 2006

INTRODUCTION AND ABBREVIATIONS
Definitions and methodology
Consumer research
GMI
 ABBREVIATIONS
PREMIER INSIGHT
Pressure on the mid-market hotel
Foreign visitor pattern is changing
Staffing: headache or opportunity?
Loyalty is under-estimated
SUMMARY OF KEY REPORT FINDINGS
Recovery under way at last
A strong US influence
Restaurants, bars and health clubs contribute to a complex income pattern
Budget hotels drive up the proportion of ‘chain’ hotels
UK consumers prefer independent hotels
The future: corporate versus individuality
MARKET FACTORS
Economic factors
Figure 1: Trends in GDP, PDI and consumer expenditure, at constant prices, 2000-10
Population growth
Figure 2: Forecast adult population trends, by socio-economic group, 2001-11
Figure 3: Forecast adult population trends, by socio-economic group, 2001-11
Internet penetration
Figure 4: Internet penetration, by gender, socio-economic group and age, Jan 2001-Jan 2006
Holiday markets
Figure 5: Domestic and overseas holiday volume, 2001-06
Figure 6: Volume and value of domestic city/short break market, 2001-06
Figure 7: Inbound visitors to the UK by reason for trip, 2000-05
MARKET SIZE AND TRENDS
Figure 8: The hotel market, by revenue, 2001-06
Figure 9: Other UK hotel market statistics, 2001-06
MARKET SEGMENTATION
Size of hotel
Budget hotels
Location of hotel
London versus provincial
Segmentation by services
Segmentation by type of guest
THE SUPPLY STRUCTURE
Figure 10: Top ten hotel operating companies in the UK, 2003 and 2006
InterContinental Hotel Group plc
Whitbread Group plc
Travelodge
Hilton Hotels Corporation
Accor
Swallow Hotels & Inns
Thistle Hotels
Macdonald Hotels & Resorts
Ramada Jarvis/Cendant
Corus Hotels
WA Shearings
De Vere Group
Other corporate groups
Franchisors and marketing consortia
THE CONSUMER
 MOTIVATION FOR STAY
Figure 11: Reasons for staying in a UK hotel, May 2006
Motivation for stay by demographics
Figure 12: Reasons for staying in a UK hotel, by gender, age, region and socio-economic group, May 2006
Figure 13: Reasons for staying in a UK hotel, by profession, household income and children in household, May 2006
Figure 14: Reasons for staying in a UK hotel, by media, grocery store usage and mobile provider, May 2006
 THE IMPORTANCE OF HOTEL FACILITIES
Figure 15: Most important hotel facilities, May 2006
Relative importance of facilities by reason for stay
Figure 16: Most important hotel facilities, by reason for stay, May 2006
THE CONSUMER – DETAILED DEMOGRAPHICS
Hotel facilities by demographics
Figure 17: Most important facilities in a UK hotel, by gender, age, region and socio-economic group, May 2006
Figure 18: Most important facilities in a UK hotel, by profession, household income and children in household, May 2006
Figure 19: Most important facilities in a UK hotel, by media, grocery store usage and mobile provider, May 2006
Figure 20: Next most important facilities in a UK hotel, by gender, age, region and socio-economic group, May 2006
Figure 21: Next most important facilities in a UK hotel, by profession, household income and children in household, May 2006
Figure 22: Next most important facilities in a UK hotel, by media, grocery store usage and mobile provider, May 2006
Figure 23: Least important facilities in a UK hotel, by gender, age, region and socio-economic group, May 2006
Figure 24: Least important facilities in a UK hotel, by profession, household income and children in household, May 2006
Figure 25: Least important facilities in a UK hotel, by media, grocery store usage and mobile provider, May 2006
CONSUMER ATTITUDES AND TARGETING OPPORTUNITIES
 ATTITUDES TO HOTELS
Figure 26: Agreement with attitudes to hotels, May 2006
Attitudes to hotels by reason for stay
Figure 27: Agreement to attitudes to hotels, by reason for stay, May 2006
CONSUMER ATTITUDES AND TARGETING OPPORTUNITIES – DETAILED DEMOGRAPHICS
Agreement with most popular attitudes
Figure 28: Most popular attitudes to staying in a UK hotel, by gender, age, region and socio-economic group, May 2006
Figure 29: Most popular attitudes to staying in a UK hotel, by profession, household income and children in household, May 2006
Figure 30: Most popular attitudes to staying in a UK hotel, by media, grocery store usage and mobile provider, May 2006
Figure 31: Further attitudes to staying in a UK hotel, by gender, age, region and socio-economic group, May 2006
Figure 32: Further attitudes to staying in a UK hotel, by profession, household income and children in household, May 2006
Figure 33: Further attitudes to staying in a UK hotel, by media, grocery store usage and mobile provider, May 2006
Figure 34: Next most popular attitudes to staying in a UK hotel, by gender, age, region and socio-economic group, May 2006
Figure 35: Next most popular attitudes to staying in a UK hotel, by profession, household income and children in household, May 2006
Figure 36: Next most popular attitudes to staying in a UK hotel, by media, grocery store usage and mobile provider, May 2006
THE FUTURE
Demographic changes bring further polarisation
Further shift towards management
Alternatives to ‘chain’ culture
Less branding, more personality
FORECAST
Figure 37: Forecast for the UK hotel market, 2006-11
Factors incorporated

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