Mintel's latest findings into vitamins and supplements give you an opportunity to place your European ambitions in the context of local market trends. Mintel's latest pan-European report has been designed to offer you a clear understanding of the European market for vitamins and minerals. Written by local industry experts for industry professionals, it provides precisely the level of information you need to be able to focus your marketing activity towards real demand. Offering a vital overview of the demographic, consumer and industry trends that are shaping the sector in each of the five key European markets, Mintel's research answers the crucial industry questions, identifying practical opportunities in:

France - A quarter of sales are taken by drugstores; supermarkets have only a small percentage of sales

Germany - Around six in ten German vitamin and supplement users take multivitamins, a higher proportion than in France, Spain and the UK.

Italy - Pharmacies represent around 60% of the total market, largely due to the emphasis which many place on providing additional services such as a natural products consultant

Spain - The Spanish pharmacy sector is highly regulated and holds a monopoly on sales of OTC remedies and therefore on vitamins and mineral supplements (VMS)

The UK - Distribution of VMS is split between the traditional outlets for consumer medicines - pharmacies - and outlets such as grocery multiples

'Vitamins & Supplements in Europe, 2003', offering you assessments of:

Market drivers/ Market size and Trends/ Market segmentations/ Distribution/ Supply structures /New product development/ Consumer trends/ Prospects/ Sales forecasts

Finding you practical opportunities and prospects in: France, Germany, Italy, Spain and the UK

A unique level of coverage ensures that your R&D, category management and marketing teams have both an holistic understanding of the entire sector and a valuable insight into local sector trends and consumer habits. Which means that Mintel's research is highly relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Please note that 'Vitamins and Minerals in UK’ is published as part of 'Vitamins and Minerals in Europe' and also UK Market Intelligence Essentials. Should you wish to order more than one market report within the 'Vitamins and Minerals in Europe' title, please feel free to contact us to discuss potential multiple-purchase discounts.