“Over a half of adults do not take vitamins and supplements as they feel they get all the vitamins and minerals they need from their diet. Perhaps supplements manufacturers could expand their brands into foods such as vitamin and mineral enhanced cereal bars and yogurts in order to boost usage”.
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Overview
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This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Consumer
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Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Usage and Frequency of Vitamins and Supplements
The Consumer – Reasons for Taking Vitamins and Supplements
The Consumer – Reasons for Not Taking Vitamins and Supplements
The Consumer – Attitudes Towards Vitamins and Supplements
The Consumer – Usage and Frequency of Vitamins and Supplements
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Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Reasons for Taking Vitamins and Supplements
Appendix – Reasons for Not Taking Vitamins and Supplements
Appendix – The Consumer – Attitudes Towards Vitamins and Supplements
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Who are the key users of vitamins and supplements?
