Table of Contents
Introduction and Abbreviations
-
- Introduction
- Abbreviations & definitions
- Abbreviations
- Definitions
- Hispanics
- Financial industries
Executive Summary
-
- The Hispanic financial consumer
- Banking relationships
- Reasons for choosing a banking institution
- Sending money
- Insurance
- Marketing to Hispanics
Summary of the Hispanic Market
-
- Overview
- Market size and economic power
-
- Figure 1: Percentage of U.S. population, by race/Hispanic origin, 2000-50
-
- Figure 2: Buying power by race/Hispanic origin, 1990-2012
- Age distribution of Hispanics in the U.S.
-
- Figure 3: Age distribution of population of Hispanic origin in the U.S., 2000-04
- Figure 4: Population age distribution, by race/Hispanic origin, 2004
- Educational attainment
-
- Figure 5: Educational attainment, by race/Hispanic origin for population over 15 years old, 2005
Market Drivers
-
- Diversity among Hispanics
-
- Figure 6: Hispanic population, by place of origin, 2000
- Growth of the Hispanic population
-
- Figure 7: Hispanic population—new immigrants vs. second and third generations, 1970-2000 and 2000-20
- The impact of second-generation Hispanics
-
- Figure 8: Labor force increase of Hispanics, by generation compared to non-Hispanic, 2000-20
- Hispanic occupations
-
- Figure 9: Occupation, by race and Hispanic origin, 2000
- Figure 10: Hispanic labor occupation, by gender, 2000
-
- Figure 11: Occupation of Hispanics, by place of origin, 2000
- Unemployment, earnings and poverty
- Hispanic geographic distribution
-
- Figure 12: Largest metro areas, by Hispanic population, 2000
- Figure 13: New Hispanic destinations, 2000
Retail Banking and Hispanics
-
- The wake up call
- Hispanic participation in banking
- Banks take action
- Individual Taxpayer Identification Number
- Matricula Consular
- The remittances factor
-
- Figure 14: Remittances to Latin America, top ten countries, 2005
- Citibank
- Bank of America
- Wachovia
- Wells Fargo
- Hispanics and credit cards
- Hispanics and investments
-
- Figure 15: Participation in employment-based retirement plans, by age and ethnicity, 2003
Mortgages for Hispanics
-
- The American dream is within reach
-
- Figure 16: Home ownership rate, by race/ethnicity, 1994-2005
- Mortgage statistics
-
- Figure 17: Approval of mortgage applications, by ethnicity, 2003
- Home values among Hispanic homeowners
- Hispanic housing costs
- Sub-prime lending to Hispanics
-
- Figure 18: Sub-prime loans share of home loans and refinanced loans, by ethnicity/Hispanic origin, 2004
- Home equity loans and lines of credit
- Mortgage affordability programs
- Geographic distribution of Hispanic homeowners
-
- Figure 19: Geographical distribution of Hispanic homeowners in the U.S., 2006
Hispanics and Insurance
-
- Introduction
-
- Figure 20: Top five insurance advertisers and Hispanic advertising spend, 2003
- Allstate
- 21st Century Insurance
- State Farm
Advertising and Promotion
-
- Advertising spending
-
- Figure 21: Top financial services industry advertisers to Hispanics, 2003
- Direct mail
-
- Figure 22: Banamex USA Visa advertisement, May 2006
-
- Figure 23: Bank of America Efectiva Visa advertisement, March 2006
- Figure 24: Bank of America Visa advertisement, January 2006
-
- Figure 25: Ameriquest, February 2006
The Consumer
-
- Summary highlights of consumer surveys
- Banking relationships
- Reasons for choosing a banking institution
- Sending money
- Insurance
- Hispanics and banking
- Banking relationships by gender, age and ethnicity
-
- Figure 26: Hispanics that do or do not have a banking relationship, by gender and age, May 2006
-
- Figure 27: Banking institutions used by Hispanics, by age, January-September 2005
-
- Figure 28: Banking institutions used by race/ethnicity, January-September 2005
- Banking relationships by income
-
- Figure 29: Hispanics that do or do not have a banking relationship, by income and education, May 2006
-
- Figure 30: Banking institution used by Hispanics, by income, January-September 2005
-
- Figure 31: Banking services used by Hispanics, by income, January-September 2005
-
- Figure 32: Ownership of credit cards—Hispanics and overall, by household income, January-September 2005
-
- Figure 33: Hispanics ownership of credit cards, by type, by household income, January-September 2005
- Banking relationships by region and area type
-
- Figure 34: Hispanics that do or do not have a banking relationship, by region and area type, May 2006
-
- Figure 35: Banking services used by Hispanics, by region, January-September 2005
- Banking relationships by household size, nativity, and length of time in the U.S.
-
- Figure 36: Hispanics that do or do not have a banking relationship, by household size and nativity group, May 2006
-
- Figure 37: Hispanics that do or do not have a banking relationship, by number of generations family has been in U.S. and years individual has been in U.S., May 2006
-
- Figure 38: Hispanics that do or do not have a banking relationship, by language primarily spoken in the home and ethnicity of neighborhood, May 2006
- Banking services used by Hispanics vs. non-Hispanics
-
- Figure 39: Lending services used by Hispanics vs. white non-Hispanics, January-September 2005
-
- Figure 40: Other banking services used by Hispanics vs. white non-Hispanics, January-September 2005
- Why bank was chosen
-
- Figure 41: Why bank was chosen by Hispanics, by gender and age, May 2006
-
- Figure 42: Why bank was chosen by Hispanics, by income and education, May 2006
-
- Figure 43: Why bank was chosen by Hispanics, by investor (household assets >$10K) or non-investor, and primary language, May 2006
- Money transfer services
-
- Figure 44: Hispanics that have sent money to friends or relatives in the last six months, by gender and age, May 2006
-
- Figure 45: Hispanics that have sent money to friends or relatives in the last six months, by income, and Investor (assets >$10K) or non-investor, May 2006
-
- Figure 46: Hispanics that have sent money to friends or relatives in the last 12 months either within or outside the U.S., by income, January-September 2005
-
- Figure 47: Hispanics that have sent money to friends or relatives in the last six months, by primary language and nativity, May 2006
-
- Figure 48: Hispanics that have sent money to friends or relatives in the last six months, by census region and area type, May 2006
- Using banks to send money
-
- Figure 49: Hispanic respondents that used a bank (rather than another institution) to send money to friends or relatives in the last six months, by income, and investor (assets >$10K) or non-investor, May 2006
-
- Figure 50: Hispanics who have sent money within the U.S. in the last 12 months, how sent, by income, January-September 2005
-
- Figure 51: Hispanics who have sent money outside the U.S. in the last 12 months, how sent, by income, January-September 2005
-
- Figure 52: Hispanics that used a bank to send money to friends or relatives in the last six months, by nativity and primary language spoken, May 2006
-
- Figure 53: Reasons Hispanic respondents that sent money to friends or relatives in the last six months did not use a bank, by income and primary language, May 2006
- Hispanics and investments
-
- Figure 54: Investments owned and accounts held—Hispanic vs. non-Hispanic investors, January-September 2005
-
- Figure 55: Mutual funds/brokerage accounts, by provider—Hispanic vs. non-Hispanic respondents who own mutual funds, January-September 2005
- Hispanics and insurance
-
- Figure 56: Life/health insurance ownership—Hispanics vs. non-Hispanics, January-September 2005
- Health insurance
-
- Figure 57: Health insurance policy, how obtained—Hispanics vs. non-Hispanics, January-September 2005
-
- Figure 58: Health insurance provider—Hispanic vs. non-Hispanic, January-September 2005
- Life insurance
-
- Figure 59: Type of life insurance owned—Hispanic vs. non-Hispanic respondents, January-September 2005
-
- Figure 60: Life insurance provider—Hispanics vs. non-Hispanics, January-September 2005
- Auto insurance
-
- Figure 61: Auto insurance owned—Hispanics vs. non-Hispanics, January-September 2005
-
- Figure 62: Auto insurance provider—Hispanics vs. non-Hispanics, January-September 2005
Industry Associations
Back to top