Table of Contents
Introduction and Abbreviations
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- Introduction
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market challenged by salon competition, keeping pace with fashion
- Steady sales decline
- All sectors suffering except nail implements
- Narrow range of competitors
- Celebrity endorsements, print, and TV promote products
- Drug stores lead
- The consumer
- Future challenged by professional services, dependent on teens, ethnic women, innovation
- Future sales declines for the at-home market
Market Drivers
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- Cheap and chic salon services cut into at-home sales
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- Figure 1: Sales of professional beauty services, segmented by type, 2003 and 2005
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- Figure 2: Total U.S. retail sales of nail-related services, at current and constant prices, 2000-05
- Fashion flux veers away from the glamour look
- Teen interest prevents further sales declines
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- Figure 3: U.S. female population by age, 2000-10
- Black and Hispanic consumers support sales
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- Figure 4: Population by race and Hispanic origin, 2001-11
- Innovation keeps industry afloat
Market Size and Trends
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- Introduction
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- Figure 5: Total U.S. FDM and prestige retail sales of nail color and care products, at current and constant prices, 2000-05
- Figure 6: Graph: Total U.S. FDM and prestige retail sales of nail color and care products, at current and constant prices, 2000-05*
Market Segmentation
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- Introduction
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- Figure 7: FDM sales of nail color and care products, segmented by type, 2003 and 2005
- Figure 8: Graph: FDM sales of nail color and care products, segmented by type, 2005
- Nail polish, treatments, and accessories
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- Figure 9: FDM sales of nail polish, treatments, and accessories, at current and constant prices, 2000-05
- Nail implements
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- Figure 10: FDM sales of nail implements, at current and constant prices, 2000-05
- Artificial nails
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- Figure 11: FDM sales of artificial nails, at current and constant prices, 2000-05
- Nail polish removers
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- Figure 12: FDM sales of nail polish removers, at current and constant prices, 2000-05
Supply Structure
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- Foreign trade
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- Figure 13: Imports and exports of manicure or pedicure preparations, 2000-05
- Figure 14: Leading source of imports of manicure or pedicure preparations, at customs value, 2000-05
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- Figure 15: Leading destination of U.S. exports of manicure and pedicure preparations, at customs value, 2000-05
- Companies and brands
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- Figure 16: Manufacturer sales of nail color and care products in the U.S., 2003 and 2005
- Nail polish, treatments, and accessories
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- Figure 17: Manufacturer brand sales of nail polish, treatments, and accessories, in the U.S., 2003 and 2005
- Nail implements
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- Figure 18: Manufacturer brand sales of nail implements, in the U.S., 2003 and 2005
- Artificial nails
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- Figure 19: Manufacturer brand sales of artificial nails, in the U.S., 2003 and 2005
- Nail polish removers
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- Figure 20: Manufacturer brand sales of nail polish removers, in the U.S., 2003 and 2005
- Companies and brands
- Del Laboratories, Inc.
- Revlon
- L’Oréal
- Kiss Products, Inc.
- Pacific World Corporation
- Markwins International
- Other companies
Advertising and Promotion
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- Del Laboratories, Inc.
- Revlon, Inc.
- L'Oréal
- Kiss Products, Inc.
- Markwins International
Retail Distribution
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- Introduction
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- Figure 21: U.S. retail sales of nail color and care products, by channel, 2003 and 2005
- Drug stores
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- Figure 22: U.S. drug store sales of nail color and care products, at current and constant prices, 2000-05
- Mass merchandisers and clubs
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- Figure 23: U.S. mass merchandiser and club store sales of nail color and care products, at current and constant prices, 2000-05
- Wal-Mart
- Supermarkets
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- Figure 24: U.S. supermarket store sales of nail color and care products, at current and constant prices, 2000-05
The Consumer
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- Introduction
- Summary
- Use of nail polish
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- Figure 25: Use of nail polish among adult women, January-September 2005
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- Figure 26: Use of nail polish among adult women, by age, January-September 2005
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- Figure 27: Use of nail polish among adult women, by race/ethnicity, January-September 2005
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- Figure 28: Use of nail polish among adult women, by income, January-September 2005
- Preferred brands of nail polish
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- Figure 29: Preferred nail polish brands, January-September 2005
- Frequency of nail polish use
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- Figure 30: Frequency of use of nail polish among women, by race/ethnicity, January-September 2005
- Teen use of nail polish
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- Figure 31: Teen use of nail polish, January-September 2005
- Frequency of teen nail polish use
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- Figure 32: Teen use of nail polish, January-September 2005
- Attitudes towards nail color and care products
- Nail products used, preferred locations for manicures, and polishing habits
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- Figure 33: Use of specific nail color and care items, preferred locations for manicures, manicure frequency, May 2005
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- Figure 34: Use of specific nail color and care items, preferred locations for manicures, manicure frequency, by age, May 2005
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- Figure 35: Use of specific nail color and care items, preferred locations for manicures, manicure frequency, by income, May 2005
- Attitudes towards salon services or at-home nail kits
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- Figure 36: Attitudes towards salon services or at-home nail kits, by age, May 2005
- Preferred retail locations for nail color purchases
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- Figure 37: Preferred retail locations for nail polish purchases, by age, May 2005
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- Figure 38: Preferred retail locations for nail polish purchases, by income, May 2005
- Purchase habits
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- Figure 39: Brand, color, and price considerations for nail polish purchases, by age, May 2005
- Cohort analysis
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- Figure 40: Use of nail polish among women, by cohort, January-September 2005
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- Figure 41: Frequency of use of nail polish among women, by cohort, January-September 2005
Future and Forecast
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- Future trends
- Salon services continue to cut into sales of at-home nail products
- Fashion trends
- Teens remain steady customers
- Ethnic diversification helps grow market
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- Figure 42: Population by race and Hispanic origin, 2001-11
- Innovations key for sales turnaround
- Market forecast
- Nail color and care products
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- Figure 43: Forecast of total U.S. FDM and prestige retail sales of nail color and care products, at current and constant prices, 2005-10
- Figure 44: Forecast and previous U.S. FDM and prestige retail sales of nail color and care products, at current prices, 2000-2010
- Nail polish, treatments, and accessories
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- Figure 45: Forecast of U.S. FDM sales of nail polish, treatments, and accessories, at current and constant prices, 2005-10
- Nail implements
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- Figure 46: Forecast of U.S. FDM sales of nail implements, at current and constant prices, 2005-10
- Artificial nails
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- Figure 47: Forecast of U.S. FDM sales of artificial nails, at current and constant prices, 2005-10
- Nail polish removers
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- Figure 48: Forecast of U.S. FDM sales of nail polish removers, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
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- New Product Briefs
- Revlon: ColorStay
- Swabplus: Cuticle Conditioner Swabs
- Sally Hansen: Beyond Perfect Protein Nail Color
- Avon: Liquid Freeze
- Sally Hansen: Miracle Cure for Severe Problem Nails
- Rimmel: 60 Seconds Vinyl Shine
- Estée Lauder: Tom Ford Collection Nail Color
- Avon: Green Tea Cuticle Pen
- Loréal: Jet Set Shine Photomagique
- O.P.I.: Liquid Buff
- JESSICA: Nibble No More
Appendix: Simmons cohorts
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- Figure 49: Married couples cohorts
- Figure 50: Single women cohorts
- Figure 51: Single men cohorts
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