CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
This report assesses the performance of the retail telecommunications market since the last report in May 2006 and focuses primarily on telephone equipment and related accessories.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Insights and Opportunities
Market in Brief
Fast Forward Trends
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Market in Context
Strengths and Weaknesses in the Market
Market Size and Forecast
Channels of Distribution
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Retail Competitor Analysis
Retail Advertising and Promotion
Brand Elements
Retailer Profiles
The Carphone Warehouse
Other
Industry Insight
European Consumer Context
Retail Sector Sales and Forecast
Where and How They Buy Mobile Phones
Where and How They Buy Mobile Phones – Detailed Consumer Demographics
Factors Clinching Decision Where to Buy
Factors Clinching Decision Where to Buy – Detailed Consumer Demographics
Attitudes Towards Mobile Phones and Usage
Attitudes Towards Mobile Phones and Usage – Detailed Consumer Demographics
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Orange UK
Phones 4U
Telefonica O2 Europe
T-Mobile UK
Virgin Mobile
Vodafone Group
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