Since 2002, the UK market for organic food has grown by 70% to £1.5 billion in 2007. During this time, organic foods have become mainstream, aided by wider availability and growing consumer interest in premium and ethical food markets.

Indeed to some extent the organic market has become a victim of its own success, unable to supply demand for its products, although the Soil Association and retailers are working hard to address this.

In the mean time, other ethically positioned foods have arrived on the block and these also appeal to the organic consumer base – especially locally sourced foods. Nevertheless, health is the main attraction of organics and, armed with new scientific evidence to back its super nutrition claims, the organic food sector looks to be in extremely good health.

This report covers the UK retail market for organic food produced according to organic principles and standards. This includes fruit and vegetables, meat and poultry, dairy products, fish and seafood, eggs, prepared foods and groceries, cereal products, baby and toddler foods and infant formula. It includes organic foods that are fresh, frozen or ambient.