Nine out of ten adults have eaten cheese in the past year – such is the British love affair with cheese. However, price competition is fierce amongst branded and own label alike, which hinders margin growth. Cheese now has an increasingly powerful “enemy” – its high fat content is vilified for being “unhealthy”by the media and Government, who emphasise the negative and not the positive aspects of cheese. Producers are increasingly ...
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Overview
Overview
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Brand/Company
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Data
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Appendix
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Market Themes across the Five Sectors
Consumer 1 – Who – Usage and Frequency
Consumer 2 – When – Usage Occasions?
Consumer 3 – Attitudes to Cheese
The Consumer 4 – Further Analysis
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