“The cheese market is expected to see a value decline in 2016, largely due to heavy retail discounting. Continued decline in the dominant cheddar segment has been responsible for the overall fall in cheese volume sales, while bolstered recipe cheese performance suggests consumers’ interest in scratch cooking continues. Pressure from consumers and the fallout from Brexit could finally put an end to dwindling average cheese prices.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need To Know
Cheese Purchase Habits
Factors Influencing Choice of Cheese
Occasions for Eating/Using Cheese
Cheese Buying and Usage Behaviours
Attitudes towards Cheese
Qualities Associated with Types of Cheese
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
29th May 2018
“A new campaign for Seriously Spreadable is looking to drive growth in usage through an emphasis on delivering better on taste than other cheese spreads.” 
19th July 2017
“Kerry Foods is harnessing positive nutrition in its GoGo’s launch, while injecting excitement into the cheese snacking market through its on-trend “swavoury” flavour profile and an unusual mix of textures.”
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Fair pay for dairy farmers could build value for British cheese
