Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Getting to know you
- Me, me, me
- There’s no place like home
Summary of Key Report Findings
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- Growth trends in singles population
- Size of singles holiday market
- Adventurous singles
- Mainstream travel industry slow to respond
- Specialist singles suppliers
- Solo travellers
- Internet booking the catalyst for change?
- Affluent singles a key market of the future
Market Factors
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- Growth in singles
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- Figure 1: Marital status by gender and age in Great Britain, 1998-2021
- Home alone
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- Figure 2: UK millions of households, 2001-11
- Ageing of the population
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- Figure 3: Forecast adult population trends, by lifestage group, 2001-11
- Affluent solos on the increase
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- Figure 4: Forecast adult population trends, by socio-economic group, 2001-11
- The economy
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- Figure 5: Trends in GDP, personal disposable income and consumer expenditure, 2001-11
- The economics of being single
- Internet and independent booking
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- Figure 6: Internet penetration, by gender, socio-economic group and age, Jan 2001-Jan 2006
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- Figure 7: Holidays abroad: Inclusive holidays versus independent holidays, by volume, 2001-06
Market Size
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- The holiday industry overall
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- Figure 8: Domestic and overseas holidays and expenditure, 2001-06
- Singles market volume
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- Figure 9: Number of holidays abroad taken by singles and non-singles, 2001-06
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- Figure 10: Number of domestic holidays taken by singles and non-singles, 2001-06
- Value of singles holidays
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- Figure 11: Value of the UK singles holiday abroad market, 2001-06
- Figure 12: Value of the UK singles domestic holiday market, 2001-06
- Market size of those travelling alone
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- Figure 13: Travelling companions for previous holiday, March 2006
Market Segmentation
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- Singles/non-singles holidays
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- Figure 14: Singles: Type of holiday taken for last/last but one holiday, 2001-05
- Figure 15: Non-singles: Type of holiday taken for last/last but one holiday, 2001-05
- Transport
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- Figure 16: Singles: Main method of transport used for last holiday abroad, 2001-05
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- Figure 17: Non-singles: Main method of transport used for last holiday abroad, 2001-05
- Type of holiday for singles/non-singles
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- Figure 18: Singles: Type of holiday taken for last holiday abroad, 2001-05
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- Figure 19: Non-singles: Type of holiday taken for last holiday abroad, 2001-05
- Singles/non-singles destinations
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- Figure 20: Singles: Where visited for last holiday abroad, 2001-05
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- Figure 21: Non-singles: Where visited for last holiday abroad, 2001-05
- Seasonality of singles/non-singles holidays
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- Figure 22: Singles: Month last holiday abroad began, 2001-05
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- Figure 23: Non-singles: Month last holiday abroad began, 2001-05
- Frequency of singles/non-singles holidays
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- Figure 24: Singles: Number of holidays taken, 2003 & 2005
- Figure 25: Non-singles: Number of holidays taken, 2003 & 2005
- Holiday product types
- Singles-specific holidays
- Internet
- Age-specific holidays
- Grey Market
- Youth Market
- Cruises
- Adventure
- Special interest
- Gay market
Distribution
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- Booking methods for single/non-single holidays
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- Figure 26: Singles: How last holiday abroad was booked, 2001-05
- Figure 27: Non-singles: How last holiday abroad was booked, 2001-05
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- Figure 28: Singles: Booking method for last holiday abroad, 2003 & 2005
- Figure 29: Non-singles: Booking method for last holiday abroad, 2003 & 2005
The Supply Structure
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- The economics of supply for single travellers
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- Figure 30: Companies covered in this section by current size of ATOL licences as of May 2006
- The Big Four
- Thomas Cook
- First Choice Holidays
- Thomson/TUI
- MyTravel
- Singles specialists
- Friendship Travel
- Solo's Holidays
- Neal's Yard Agency
- Speedbreaks
- Mango Kids
- Online networking
- Adventure holidays
- Exodus Travel
- Explore Worldwide
- Age specific operators
- Travelsphere/Just You
- Saga
- STA Travel
- Activity holidays
- HF Holidays
- Online intermediaries
- Expedia
- Lastminute.com
The Consumer
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- Travelling companions
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- Figure 31: Travelling companions for previous holiday, March 2006
- Travelling companions by demographics
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- Figure 32: Travelling companions for previous holiday, by gender, age, socio-economic group, working and marital status, March 2006
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- Figure 33: Travelling companions for previous holiday, by region and ACORN group, March 2006
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- Figure 34: Travelling companions for previous holiday, by detailed lifestage, March 2006
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- Figure 35: Travelling companions for previous holiday, by media and grocery store usage, March 2006
Consumer Attitudes and Targeting Opportunities
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- Figure 36: Attitudes towards travelling alone, March 2006
- Attitudes towards travelling alone by travelling companions on previous holiday
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- Figure 37: Positive attitudes to travelling alone, by travelling companions on previous holiday, March 2006
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- Figure 38: Independent and constrained attitudes to travelling alone, by travelling companions on previous holiday, March 2006
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- Figure 39: Negative attitudes to travelling alone, by travelling companions on previous holiday, March 2006
- Target groups
- Lone Stars (10% of the population or 5.23 million people)
- Sceptical Solos (9% of the population or 4.59 million people)
- Companion Cravers (34% of the population or 16.6 million people)
- Apathetic (35% of the population or 17.49 million people)
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- Figure 40: Share of target groups for singles on holiday, March 2006
- Target groups by attitudes
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- Figure 41: Attitudes to travelling alone, by target groups, March 2006
- Target groups by travelling companions
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- Figure 42: Target groups and travelling companions on last holiday, March 2006
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Consumer Attitudes and Targeting Opportunities – Detailed Demographics
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- Positive attitudes to travelling alone by demographics
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- Figure 43: Positive attitudes to travelling alone, by gender, age, socio-economic group, working and marital status, March 2006
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- Figure 44: Positive attitudes to travelling alone by region and ACORN group, March 2006
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- Figure 45: Positive attitudes to travelling alone by detailed lifestage, March 2006
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- Figure 46: Positive attitudes to travelling alone, by media and grocery store usage, March 2006
- Independent and constrained attitudes to travelling alone by demographics
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- Figure 47: Independent and constrained attitudes to travelling alone, by gender, age, socio-economic group, working and marital status, March 2006
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- Figure 48: Independent and constrained attitudes to travelling alone, by region and ACORN group, March 2006
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- Figure 49: Independent and constrained attitudes to travelling alone, by detailed lifestage, March 2006
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- Figure 50: Independent and constrained attitudes to travelling alone, by media and grocery store usage, March 2006
- Negative attitudes to travelling alone by demographics
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- Figure 51: Negative attitudes to travelling alone, by gender, age, socio-economic group, working and marital status, March 2006
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- Figure 52: Negative attitudes to travelling alone, by region and ACORN group, March 2006
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- Figure 53: Negative attitudes to travelling alone, by detailed lifestage, March 2006
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- Figure 54: Negative attitudes to travelling alone, by media and grocery store usage, March 2006
- Target groups
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- Figure 55: Target groups, by gender, age, socio-economic group, working and marital status, March 2006
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- Figure 56: Target groups, by region and ACORN group, March 2006
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- Figure 57: Travelling companions for previous holiday by detailed lifestage, March 2006
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- Figure 58: Travelling companions for previous holiday by media and grocery store usage, March 2006
The Future
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- Gradual diversification of the holiday industry
- Creative pricing strategies
- Internet booking a catalyst of better value
- Affluent, adventurous singles
- Luxury packages for singles
- Sun, sand, sea and…
- Going solo
- Business before pleasure
- Virtual communities & customer co-creation
Forecast
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- Figure 59: Forecast for the UK singles market holidays abroad, 2006-11
- Figure 60: Forecast for the UK singles market for domestic holidays, 2006-11
- Factors used in the forecast
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