Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Premier Insight
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- Menus considered the same despite innovation
- Increasing daytime distribution
Summary of Key Report Findings
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- Market still growing
- Demographic dampener
- Health warning
- Takeaway still a youth market
- Older consumers keep it real
- Family food
- Signs of maturity
- More more more
- We want more for our money
- Expanding menus
- Pasta’s part of it
- Can’t take away the future
- No room for complacency
Market Factors
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- PDI and consumer expenditure
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- Figure 1: Trends in personal disposable income and consumer expenditure, 2000-10
- Figure 2: PDI and consumer expenditure and expenditure on eating out 2000-05 and 2010
- In-home versus out-of-home eating expenditure
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- Figure 3: In-home versus out-of-home eating expenditure, 2000-10
- Affluence drives eating out expenditure
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- Figure 4: Eating out expenditure by income decile, 2004-05
- Figure 5: Forecast adult population trends, by socio-economic group, 2000-10
- Demographic factors
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- Figure 6: Changes in the structure of the UK population, by age, 2000-10
- Lifestage
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- Figure 7: Forecast adult population trends, by socio-economic group, 2000-10
- New channels of communication
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- Figure 8: Internet penetration, May 2000-August 2005
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- Figure 9: UK multichannel TV households, by platform, 2000-05
- Figure 10: GB ownership of mobile phones, 2000-04
- Supermarket developments in the pizza market
- Healthy eating
- Planning category changes
Market Size and Trends
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- Figure 11: The eating out market, 2000-05
- Figure 12: The UK pizza and pasta market, at current and constant prices, 2000-05
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- Figure 13: The UK eating out market, share by sector*, 2000-05
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Market Segmentation
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- Eat-in versus takeaway
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- Figure 14: A comparison of the eat-in and takeaway/delivery pizza markets, 2000-05
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- Figure 15: The UK home delivery market, at current and at 2000 prices, 2000-05
The Supply Structure
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- Figure 16: Large pizza and pasta chain operators, by outlet numbers, 2000-05
- Caffé Uno
- Domino’s Pizza Group Ltd
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- Figure 17: Domino’s financial performance, 2000-05
- Est Est Est (Living Ventures)
- Gondola Holdings (ASK, Zizzi, PizzaExpress)
- ASK/Zizzi
- PizzaExpress
- Papa Johns/Perfect Pizza
- Pizza Hut (UK)
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- Figure 18: Whitbread high street restaurant financial performance, 2004-05
- Prezzo plc
- The Restaurant Group (Deep Pan Pizza)
- Tragus Holdings – Bella Italia
- New entrants
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The Consumer
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- Figure 19: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, 2001-05
- Who visits pizza/pasta restaurants?
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- Figure 20: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, by gender, age and socio-economic group, October 2005
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- Figure 21: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, by detailed lifestage groups, October 2005
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- Figure 22: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, by region and ACORN category, October 2005
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- Figure 23: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, by media, supermarket usage and commercial TV viewing, October 2005
- Who uses the top pizza/pasta restaurants?
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- Figure 24: Top four pizza/pasta restaurants and outlets, by gender, age and socio-economic group, October 2005
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- Figure 25: Top four pizza/pasta restaurants and outlets, by region and ACORN category, October 2005
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- Figure 26: Top four pizza/pasta restaurants and outlets, by detailed lifestages, October 2005
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- Figure 27: Top four pizza/pasta restaurants and outlets, by media, supermarket usage and commercial TV viewing, October 2005
- Frequency of eating at pizza/pasta restaurants
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- Figure 28: Frequency of visiting pizza/pasta restaurants, October 2005
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The Consumer – Frequency of Eating at Pizza/Pasta Restaurants: Detailed Demographics
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- Figure 29: Frequency of visiting pizza/pasta restaurants, by gender, age and socio-economic group, October 2005
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- Figure 30: Frequency of visiting pizza/pasta restaurants, by detailed lifestage groups, October 2005
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- Figure 31: Frequency of visiting pizza/pasta restaurants, by region and ACORN category, October 2005
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- Figure 32: Frequency of visiting pizza/pasta restaurants, by media, supermarket usage and commercial TV viewing, October 2005
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Consumer Attitudes and Targeting Opportunities
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- Figure 33: Attitudes towards pizza/pasta restaurants, October 2005
- Most popular attitudes towards pizza/pasta restaurants by demographic analysis
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- Figure 34: Most popular attitudes towards pizza/pasta restaurants, by age, gender and socio-economic group, October 2005
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- Figure 35: Most popular attitudes towards pizza/pasta restaurants, by detailed lifestage group, October 2005
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- Figure 36: Most popular attitudes towards pizza/pasta restaurants, by region and ACORN category, October 2005
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- Figure 37: Most popular attitudes towards pizza/pasta restaurants, by media, supermarket usage and commercial TV viewing, October 2005
- Next most popular attitudes towards pizza/pasta restaurants by demographic analysis
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- Figure 38: Next most popular attitudes towards pizza/pasta restaurants, by gender, age and socio-economic group, October 2005
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- Figure 39: Next most popular attitudes towards pizza/pasta restaurants, by detailed lifestages, October 2005
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- Figure 40: Next most popular attitudes towards pizza/pasta restaurants, by region and ACORN category, October 2005
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- Figure 41: Next most popular attitudes towards pizza/pasta restaurants, by media, supermarket usage and commercial TV viewing, October 2005
- Attitudes towards pizza/pasta restaurants by frequency of eating out
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- Figure 42: Attitudes towards pizza/pasta restaurants, by frequency of visits, October 2005
- Attitudes towards pizza/pasta restaurants by top five outlets
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- Figure 43: Attitudes towards pizza/pasta restaurants, by top five outlets visited, October 2005
- Pizza/pasta outlet brand loyalty
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- Figure 44: Pizza/pasta brand loyalty, by outlets purchased from, October 2005
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- Figure 45: Frequency of visits, by pizza/pasta restaurants visited or ordered a takeaway in the last three months, October 2005
- Optimum targeting
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- Figure 46: Optimum targeting of pizza/pasta eating out, October 2005
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The Future
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- More technology growth will bring new opportunities
- Still room for improvement
- Real strength in home delivery market
- E-commerce expanding
- Authentic/premium still expanding
- More menu evolution
- Demographic changes carry mixed messages
- Pizza Hut down but not out
- More outlets
- More brands but less independent operators
Forecast
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- Figure 47: Forecast of the pizza and pasta market, by sector, 2005-10*
- Takeaway/home delivery sector
- Convenience is the main driver
- Menu development
- Factors used in the forecast
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