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Pizza and Pasta Restaurants - UK - February 2006

INTRODUCTION AND ABBREVIATIONS
Definition
Consumer research
ACORN
 ABBREVIATIONS
PREMIER INSIGHT
Menus considered the same despite innovation
Increasing daytime distribution
SUMMARY OF KEY REPORT FINDINGS
Market still growing
Demographic dampener
Health warning
Takeaway still a youth market
Older consumers keep it real
Family food
Signs of maturity
More more more
We want more for our money
Expanding menus
Pasta’s part of it
Can’t take away the future
No room for complacency
MARKET FACTORS
PDI and consumer expenditure
Figure 1: Trends in personal disposable income and consumer expenditure, 2000-10
Figure 2: PDI and consumer expenditure and expenditure on eating out 2000-05 and 2010
In-home versus out-of-home eating expenditure
Figure 3: In-home versus out-of-home eating expenditure, 2000-10
Affluence drives eating out expenditure
Figure 4: Eating out expenditure by income decile, 2004-05
Figure 5: Forecast adult population trends, by socio-economic group, 2000-10
Demographic factors
Figure 6: Changes in the structure of the UK population, by age, 2000-10
Lifestage
Figure 7: Forecast adult population trends, by socio-economic group, 2000-10
New channels of communication
Figure 8: Internet penetration, May 2000-August 2005
Figure 9: UK multichannel TV households, by platform, 2000-05
Figure 10: GB ownership of mobile phones, 2000-04
Supermarket developments in the pizza market
Healthy eating
Planning category changes
MARKET SIZE AND TRENDS
Figure 11: The eating out market, 2000-05
Figure 12: The UK pizza and pasta market, at current and constant prices, 2000-05
Figure 13: The UK eating out market, share by sector*, 2000-05
MARKET SEGMENTATION
Eat-in versus takeaway
Figure 14: A comparison of the eat-in and takeaway/delivery pizza markets, 2000-05
Figure 15: The UK home delivery market, at current and at 2000 prices, 2000-05
THE SUPPLY STRUCTURE
Figure 16: Large pizza and pasta chain operators, by outlet numbers, 2000-05
 CAFFÉ UNO
 DOMINO’S PIZZA GROUP LTD
Figure 17: Domino’s financial performance, 2000-05
 EST EST EST (LIVING VENTURES)
 GONDOLA HOLDINGS (ASK, ZIZZI, PIZZAEXPRESS)
ASK/Zizzi
PizzaExpress
 PAPA JOHNS/PERFECT PIZZA
 PIZZA HUT (UK)
Figure 18: Whitbread high street restaurant financial performance, 2004-05
 PREZZO PLC
 THE RESTAURANT GROUP (DEEP PAN PIZZA)
 TRAGUS HOLDINGS – BELLA ITALIA
 NEW ENTRANTS
THE CONSUMER
Figure 19: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, 2001-05
Who visits pizza/pasta restaurants?
Figure 20: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, by gender, age and socio-economic group, October 2005
Figure 21: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, by detailed lifestage groups, October 2005
Figure 22: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, by region and ACORN category, October 2005
Figure 23: Pizza/pasta restaurants visited or ordered a takeaway in the last three months, by media, supermarket usage and commercial TV viewing, October 2005
Who uses the top pizza/pasta restaurants?
Figure 24: Top four pizza/pasta restaurants and outlets, by gender, age and socio-economic group, October 2005
Figure 25: Top four pizza/pasta restaurants and outlets, by region and ACORN category, October 2005
Figure 26: Top four pizza/pasta restaurants and outlets, by detailed lifestages, October 2005
Figure 27: Top four pizza/pasta restaurants and outlets, by media, supermarket usage and commercial TV viewing, October 2005
Frequency of eating at pizza/pasta restaurants
Figure 28: Frequency of visiting pizza/pasta restaurants, October 2005
THE CONSUMER – FREQUENCY OF EATING AT PIZZA/PASTA RESTAURANTS: DETAILED DEMOGRAPHICS
Figure 29: Frequency of visiting pizza/pasta restaurants, by gender, age and socio-economic group, October 2005
Figure 30: Frequency of visiting pizza/pasta restaurants, by detailed lifestage groups, October 2005
Figure 31: Frequency of visiting pizza/pasta restaurants, by region and ACORN category, October 2005
Figure 32: Frequency of visiting pizza/pasta restaurants, by media, supermarket usage and commercial TV viewing, October 2005
CONSUMER ATTITUDES AND TARGETING OPPORTUNITIES
Figure 33: Attitudes towards pizza/pasta restaurants, October 2005
Most popular attitudes towards pizza/pasta restaurants by demographic analysis
Figure 34: Most popular attitudes towards pizza/pasta restaurants, by age, gender and socio-economic group, October 2005
Figure 35: Most popular attitudes towards pizza/pasta restaurants, by detailed lifestage group, October 2005
Figure 36: Most popular attitudes towards pizza/pasta restaurants, by region and ACORN category, October 2005
Figure 37: Most popular attitudes towards pizza/pasta restaurants, by media, supermarket usage and commercial TV viewing, October 2005
Next most popular attitudes towards pizza/pasta restaurants by demographic analysis
Figure 38: Next most popular attitudes towards pizza/pasta restaurants, by gender, age and socio-economic group, October 2005
Figure 39: Next most popular attitudes towards pizza/pasta restaurants, by detailed lifestages, October 2005
Figure 40: Next most popular attitudes towards pizza/pasta restaurants, by region and ACORN category, October 2005
Figure 41: Next most popular attitudes towards pizza/pasta restaurants, by media, supermarket usage and commercial TV viewing, October 2005
Attitudes towards pizza/pasta restaurants by frequency of eating out
Figure 42: Attitudes towards pizza/pasta restaurants, by frequency of visits, October 2005
Attitudes towards pizza/pasta restaurants by top five outlets
Figure 43: Attitudes towards pizza/pasta restaurants, by top five outlets visited, October 2005
Pizza/pasta outlet brand loyalty
Figure 44: Pizza/pasta brand loyalty, by outlets purchased from, October 2005
Figure 45: Frequency of visits, by pizza/pasta restaurants visited or ordered a takeaway in the last three months, October 2005
 OPTIMUM TARGETING
Figure 46: Optimum targeting of pizza/pasta eating out, October 2005
THE FUTURE
More technology growth will bring new opportunities
Still room for improvement
Real strength in home delivery market
E-commerce expanding
Authentic/premium still expanding
More menu evolution
Demographic changes carry mixed messages
Pizza Hut down but not out
More outlets
More brands but less independent operators
FORECAST
Figure 47: Forecast of the pizza and pasta market, by sector, 2005-10*
Takeaway/home delivery sector
Convenience is the main driver
Menu development
 FACTORS USED IN THE FORECAST

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