In- vs Out-of-Home Drinking - UK - November 2001

Over the last decade, there has been a steady shift in the tendency towards drinking at home in the UK. Much of this trend is due to the increased emphasis and availability of alcoholic beverages in supermarkets, as well as the rise in occasion drinking at home. This has prompted the refinement of occasion drinking - with manufacturers producing the right type of product, in the right type of packaging, suitable ...

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Overview

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Contents
Introduction and Abbreviations
The Future
Forecast