Table of Contents
Introduction and Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- Low carb means lower pasta sales
- Dietary habits, interest in natural foods, time constraints and demographics influence sales
- Supply chain is fragmented
- Supermarkets dominate retail distribution but mass merchandisers gain
- Consumer trends
- Future trends
Market Drivers
-
- Despite waning low carb trend, Americans are changing their diets
-
- Figure 1: Incidence of change in consumption of key food and drink products in the last year, February 2004
- Changes in dietary guidelines began to aid the pasta industry in 2005
- Organic trend boosts sales of pasta in niche markets
-
- Figure 2: Total U.S. retail sales of natural food and drink products, at current and constant prices, 2001-04
- American lifestyles and time constraints affect meal choices
-
- Figure 3: Attitudes towards daily time pressure, August 2003
- Demographic trends squeeze pasta demand
-
- Figure 4: U.S. population, by age, 2000-10
- Non-traditional distribution channels beginning to play a role
-
- Figure 5: U.S. retail sales of pasta and pasta-based meals, by channel, 2003 and 2005
Market Size and Trends
-
- Market size
-
- Figure 6: Total U.S. retail sales of pasta and pasta-based meals, at current and constant prices, 2000-05
- Estimated Wal-Mart sales of pasta and pasta-based meals
- Market trends
-
- Figure 7: New product introductions of pasta and pasta-based meals, by segment, 2002-05
- GNPD-identified trends
Market Segmentation
-
- Overview
-
- Figure 8: Sales of pasta and pasta-based meals, segmented by type, 2003 and 2005
- Dry pasta/dry pasta meals
-
- Figure 9: Sales of dry pasta/dry pasta meals, at current and constant prices, 2000-05
- Shelf-stable pasta
-
- Figure 10: Sales of shelf-stable pasta, at current and constant prices, 2000-05
-
- Figure 11: Meal types eaten at least three times in the previous week, February 2004
- Frozen pasta
-
- Figure 12: Sales of frozen pasta, at current and constant prices, 2000-05
-
- Figure 13: FDM sales of frozen pasta, segmented by type, 2003 and 2005
- Refrigerated pasta
-
- Figure 14: Sales of refrigerated pasta, at current and constant prices, 2000-05
Supply Structure
-
- Foreign trade
- Imports
-
- Figure 15: Pasta imports, by country/region, 2000-04
- Exports
-
- Figure 16: Domestic pasta exports, by destination country/region, 2000-04
- Companies and brands
- Overview
-
- Figure 17: Manufacturer sales of pasta and pasta-based meals in the U.S., 2003 and 2005
- Brand sales by segment
- Pasta and pasta-based meals
-
- Figure 18: Manufacturer brand sales of dry pasta and dry pasta-based meals in the U.S., 2003 and 2005
- Shelf-stable pasta
-
- Figure 19: Manufacturer brand sales of shelf-stable pasta in the U.S., 2003 and 2005
- Frozen pasta
-
- Figure 20: Manufacturer brand sales of frozen pasta in the U.S., 2003 and 2005
- Refrigerated pasta
-
- Figure 21: Manufacturer brand sales of refrigerated pasta in the U.S., 2003 and 2005
- Company profiles
- American Italian Pasta Company
- Ateeco Inc
- Barilla America Inc.
- Campbell Soup Company
- ConAgra Foods
- Hain Celestial Group
- High Liner Foods
- Kraft Foods, Inc.
- Nestlé USA
- New World Pasta
- Rosina Food Products
Advertising and Promotion
-
-
- Figure 22: Kraft advertising expenditures for selected macaroni and cheese brands, 2003 and 2004
- Companies and brands
- Barilla America Inc.
- ConAgra
- Campbell Soup Company
- Kraft
- Nestlé
- New World Pasta
-
Retail Distribution
-
- Introduction
-
- Figure 23: U.S. retail sales of pasta and pasta-based meals, by channel, 2003 and 2005
- Food stores
-
- Figure 24: U.S. food store sales of pasta and pasta-based meals, at current and constant prices, 2000-05
- Mass merchandiser and club stores
-
- Figure 25: U.S. mass merchandiser and club store sales of pasta and pasta-based meals, at current and constant prices, 2000-05
- Natural food stores
-
- Figure 26: U.S. natural and health food store sales of pasta and pasta-based meals, at current and constant prices, 2000-05
- Drug stores
-
- Figure 27: U.S. drug store sales of pasta and pasta-based meals, at current and constant prices, 2000-05
The Consumer
-
- Introduction
- Presence of pasta and pasta-based meals in the home
-
- Figure 28: Presence of pasta and pasta-based meals in the home, by gender, September 2005
-
- Figure 29: Presence of pasta and pasta-based meals in the home, by age, September 2005
-
- Figure 30: Presence of pasta and pasta-based meals in the home, by presence of children in the household, September 2005
- Dry pasta—household and brand profile
-
- Figure 31: Usage of dry packaged pasta, by race/ethnicity, May 2004-May 2005
-
- Figure 32: Usage of dry packaged pasta, brand preference, by race/ethnicity, May 2004-May 2005
-
- Figure 33: Usage of dry packaged pasta, brand preference, by age, May 2004-May 2005
- Household consumption of dry pasta
-
- Figure 34: Purchases of dry packaged pasta, by age, May 2004-May 2005
-
- Figure 35: Purchases of dry packaged pasta, by presence of children in the household, May 2004-May 2005
- Pasta-based meals—household and brand profile
-
- Figure 36: Usage of pasta-based meals, by race/ethnicity, May 2004-May 2005
-
- Figure 37: Household purchases of pasta-based meals, by presence of children in the household, May 2004-May 2005
-
- Figure 38: Usage of pasta-based meals for selected brands, by race/ethnicity, May 2004-May 2005
-
- Figure 39: Household purchases of pasta-based meals for selected brands, by presence of children in the household, May 2004-May 2005
- Frequency of pasta consumption
-
- Figure 40: Pasta consumption rates per month, February 2005
- Changes in pasta consumption
-
- Figure 41: Pasta consumption compared with previous year, by gender, February 2005
-
- Figure 42: Pasta consumption compared with previous year, by age, February 2005
- Attitudes towards pasta and pasta-based meals
-
- Figure 43: Attitudes towards pasta and pasta-based meals, by gender, September 2005
-
- Figure 44: Attitudes towards pasta and pasta-based meals, by age, September 2005
-
- Figure 45: Attitudes towards pasta and pasta-based meals, by household income, September 2005
- Purchase behavior
-
- Figure 46: Pasta and pasta-based meals purchase behavior, by gender, September 2005
-
- Figure 47: Pasta and pasta-based meals purchase behavior, by age, September 2005
-
- Figure 48: Pasta and pasta-based meals purchase behavior, by household income, September 2005
-
- Figure 49: Pasta and pasta-based meals purchase behavior, by presence of children in the household, September 2005
- Channel behavior
-
- Figure 50: Channel preferences, by age, September 2005
-
- Figure 51: Channel preferences, by household income, September 2005
-
- Figure 52: Channel preferences, by presence of children in the household, September 2005
- Summary
Future and Forecast
-
- Future trends
- Number of non-family households is increasing
- New dietary guidelines could prove helpful
- Mass merchandiser channel more critical but will strain margins
- Organic/natural pasta and pasta-based meals will continue to be a bright spot
- Category is ripe for consolidation
- Market Forecast
- Pasta and pasta-based meals
-
- Figure 54: Forecast of total U.S. sales of pasta and pasta-based meals, at current and constant prices, 2005-10
- Dry pasta and dry pasta meals
-
- Figure 55: Forecast of U.S. sales of dry pasta and dry pasta meals, at current and constant prices, 2005-10
- Shelf-stable pasta
-
- Figure 56: Forecast of U.S. sales of shelf-stable pasta, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
-
- New product briefs
Back to top